Facebook reported strong financial results for Q4 2014, with revenue increasing 58% year-over-year to $12.47 billion. Some key metrics included daily video views increasing to over 3 billion, weekly interactions between public figures and fans reaching 927 million, and Candy Crush Saga generating $968,525 in revenue per day. The document also presented statistics on time spent on Facebook, effectiveness of Facebook ads, and how consumers interact with brand pages.

1. SHOCKING
you probably didn’t know
FACEBOOK FACTS
©ISTOCK.COM/SKODONNELL

2. AN INCREASE OF 58% YEAR-OVER-YEAR
$12.47 BILLION!
FACEBOOK Q4 2014 RESULTS
2014 REVENUE

3. 7 BILLION!HIGHLIGHTS OF FACEBOOK’S 4Q 2014 EARNINGS CALL
DAILY LIKES
©ISTOCK.COM/ERIKONA

4. 3 BILLION!
FACEBOOK NOW HAS OVER 3B VIDEO VIEWS PER DAY
DAILY VIDEO VIEWS

5. 2 BILLION!HIGHLIGHTS OF FACEBOOK’S 4Q 2014 EARNINGS CALL
WEEKLY
INTERACTIONS
BETWEEN
PUBLIC FIGURES
AND THEIR FANS
©ISTOCK.COM/ERIKONA

6. 927 MILLION!
THE INDUSTRY OF FACEBOOK GAMES
TOTAL HOURS
USERS SPENT
ON FACEBOOK
GAMES PER
MONTH

7. 1.4 MILLION!
GEORGE W. BUSH ICE BUCKET CHALLENGE
PEOPLE REALLY
LIKED GEORGE W. BUSH’S
ICE BUCKET CHALLENGE VIDEO
©ISTOCK.COM/EDSTOCK
LIKES

8. CANDY CRUSH SAGA
REVENUE PER DAY!
$968,525
CANDY CRUSH SAGA©ISTOCK.COM

9. TIME
USERS SPEND
ON FACEBOOK
EVERY DAY
35,560
YOUNGER USERS SPEND MORE DAILY TIME ON SOCIAL NETWORKS
YEARS!

10. AD IMPRESSIONS TO
GENERATE 5 CLICKTHROUGHS
10,000!
WHAT IS THE AVERAGE CTR ON FACEBOOK ADS?
ON AVERAGE IT TAKES
©ISTOCK.COM/SKODONNELL

11. NEVER PAY ATTENTION TO POSTS BY BRANDS THEY LIKE!
68%
KENTICO DIGITAL EXPERIENCE SURVEY: 68% DON’T PAY ATTENTION TO BRANDS THEY LIKE ON FACEBOOK

12. OF RECRUITERS
USE FACEBOOK TO
VET CANDIDATES!
65%
FORGET LINKEDIN, WHY YOU'LL FIND YOUR NEXT JOB USING FACEBOOK

13. OF MARKETERS DON’T THINK, OR DON’T
KNOW, IF THEIR POSTS MAKE A DIFFERENCE!
57%
MARKETERS USE FACEBOOK DESPITE BELIEVING IT MAY BE INEFFECTIVE

14. LIKE A PAGE TO
ENTER A CONTEST!
35%
THE REASONS CONSUMERS BECOME FACEBOOK BRAND FANS

15. UNLIKE A PAGE BECAUSE
OF UNINTERESTING POSTS!
32%
KENTICO DIGITAL EXPERIENCE SURVEY

16. UNLIKE A PAGE BECAUSE
OF TOO MANY POSTS!
28%
KENTICO DIGITAL EXPERIENCE SURVEY

17. 6!FACEBOOK ZERO: CONSIDERING LIFE AFTER THE DEMISE OF ORGANIC REACH
WITHOUT ADS,
THE NUMBER OF PEOPLE WHO SEE
YOUR CONTENT FOR EVERY
100 FANS YOU HAVE
ARE ONLY...

18. 2!FACEBOOK ZERO: CONSIDERING LIFE AFTER THE DEMISE OF ORGANIC REACH
AND IF YOU HAVE MORE THAN
500,000 FANS ON YOUR PAGE
THAT NUMBER GOES
DOWN TO...

19. Reinventing How
Brands Engage
Consumers
+1 (877) 623-8437
160-422 Richards St.Vancouver, BC, Canada
www.3tierlogic.com