1. Shelley Feller
24 Cardwell Way ● Louisville, KY 40220 ● 502-262-2491 ● shelley.feller@gmail.com
DESIGNER
Innovative Graphic Designer with an established background in creating compelling multi-media
imagery for diverse range of promotional products aimed at local and national audiences
consistently delivering critically recognized quality in a fast-paced, reactive environment.
 Create high visibility graphics featured on national television with extensive social media
following including photo shoots, digital media, marketing / promotional materials,
outdoor creatives, publications, environmental designs, apparel and products.
 Skilled in translating organization strategy, conceptual themes and client business needs
into dynamic graphic solutions through innovative thinking in expertise in executing
graphic design disciplines.
 Clearly and enthusiastically present, defend and sell graphic solutions to internal and
external stakeholders, effectively and consistently communicating project status to
maintain momentum through completion.
 Self-directed, detailed problem solver, skilled in managing and delivering highest quality
projects, on time and budget in fast-paced, deadline driven, rapidly changing
environments with focus on strategic organizational goals.
 Lead or serve as key contributor on cross-functional creative teams effectively
collaborating with peers and business partners to implement positive outcomes.
PROFESSIONAL EXPERIENCE
Universityof Louisville, Louisville, KY
Athletics Department
Senior Designer 2012-2016
Promoted to provide creative direction for all projects and art direction for photo shoots,
collaborating with clients and creative team to produce critically acclaimed graphics while
retaining responsibilities of previous position in an internal ad agency setting.
 Supervised up to 3 interns per semester.
 Created and implemented up to 300 graphic projects annually from concept to
completion.
 Directed and executed winning graphics and photography for University Photography
Athletic Association (UPAA) Annual Print Competition: Poster Series.
Graphic Designer / Photographer 2007-2012
Responsible for creating marketing and promotional graphics for 24 NCAA Division I athletic
programs, environmental graphics for all athletic facilities and served as sports photographer
covering all sporting events and specialty shoots.
 One of two photographers covering approximately 200 home and away events per year.
 Introduced studio photography to Athletic Department as main design element in
addition game action photography.
 Images published in multiple media outlets, national television, newspapers and
magazines including Sports Illustrated and ESPN.
 Developed layout, color and typography consistent with brands standards.
Photography Intern 2004-2007

2. Photographer for all athletic events working with staff photographer.
Sports Information Intern 2000-2004
Wrote feature and post-game stories for multiple sports with game responsibilities including
scoreboard operation, stat runner, opposing team liaison and other required functions as only
Sports Information intern.
Related Experience:
 Management, leadership, sales and customer service experience gained through
extensive retail experience.
 Ten years’ experience coaching youth basketball and softball including organizing fund
raising and parent involvement.
EDUCATION
University of Louisville, Louisville, KY
M.S. Sport Administration
B.S. Sport Administration
B.A. History
Technical Skills:
 Skilled in Adobe Photoshop, Illustrator, InDesign, Photo Mechanic, Digital Photo
Professional and Micro Office Suite and variety of project management software
including File Maker Pro, Smartsheet and InMotion.
 Ability apply and teach new technologies.
INTERESTS
League Sports, Kickball Champion (regular season and tournament),
Live Music, Hiking, Outdoor Activities and making Pintrest projects come to life.