Sheffield DM #20: Stephen Kenwright - What Is Digital PR?
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What is it, where has it come from and where is it going next? This talk is for anyone who ever wondered why we’re obsessed with links and dreams of doing bigger things for bigger businesses
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3. Latest Technology development vs Business promotions
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1. Services offered with Affordable cost
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
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March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Exploring the Top Digital Marketing Company in Canada
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
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Email Marketing Master Class - Chris Ferris
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Exploring the Top Digital Marketing Company in Canada
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Sheffield DM #20: Stephen Kenwright - What Is Digital PR?
Editor's Notes
- SEOs are content creators (and guest posters) - the thought leadership on sites like Forbes and influential communities like Moz shifted from link building to content marketing
- 65 conversions on creative, 68% increase in conversion rate from Google Organic, 107% increase in traffic, 60 links
- Digital PR only exists on Twitter for 14 minutes at a time
- Why isn’t digital PR taking off like
- These two disciplines are at odds with each other: PR is about recency and frequency of message whereas SEO wants links on brand new sites it’s never been seen on before; relevance in PR means it’s on message and delivered to the right audience, whereas relevance in SEO is about the campaign being focused on the product (that’s PPC thinking, not creative); SEO wants to rank so we want to run campaigns weeks before people are going to care, no wonder we don’t get the PR benefits from our campaigns. Maybe you have a big gambling clients who pay you a lot of money to get sites about poker to talk about your poker...I want you to remember how many multiples, 2x, 10x, they pay to their media agency to put pop ups on porn sites because that’s where their audience is.
- Don’t fall between the cracks. Don’t just replace your guest posts and directory listings with dream jobs and 3D renders of whatever someone might look like in the future. Don’t just put your infographics on different sites.
- We reached #1 for “static caravans” and “static caravans for sale”. 149 media placements and 104 links. 140 bookings and many of them came via the Hull Daily Mail because the caravan is in Scarborough, near Hull. Does that link have a canonical tag and is it indexed? I don’t know, I don’t give a shit and it’s still the link I’m happiest with. You know what isn’t indexed? A feature on This Morning. Guess what the CEO of Parkdean Resorts was most pleased about?