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Shaun Milne
Editor, Advance & Stream Content
STV, Digital Publishing
‘TV’s digital journey’
@milnemedia
Where we are
How we got here
Where we’re going
‘TV’s digital journey’
d i g i t a l ?
– eMarketer, March 2014
“This year, for the first time ever, the
amount of time UK consumers spend
with digital media will surpass the amount of
time spent viewing television.”
Prediction: 3hrs 41mins digital activity v 3hrs 15mins television viewing
An exciting new, interactive & complimentary TV audience
57%
watch TV live
on tablet at
least once a
week
Social media
used by 11% to
connect with
shows
Smartphones
owned by 59%
of UK
consumers
The majority (91%) of people in UK
still watch TV in their living room
Source: Ofcom Communications Market Report 2013/DG MediaMind/Ipsos Mori
1 in 4 of
people owns a
tablet device
1,856,680,860m
Active social network
users in 2014
2004 2006
1994
2011
2011
2014
43,000,000
unique users every weekSource: BBC
Source: We Are Social
2006
2008 2010
2010
2011
2011
2013
2014
Next …. ?
Launching 6:30pm, June 2
Argentinianbase
27m page impressions
3.2m unique browsers
2.3m video streams
monthly average
stv.tv
setting the trend
Connected
Best watched soap in Scotland
Source:TVBarb,Comscore,Twitter/facebook
2007
825,000
average audience
2013
522,000
followers
2 million
likes
7,000 browsers
12,500 page
views
74,000 weekly
catch-ups across
devices
870,000
average audience
SHORTLISTED
download the app > cities.stv.tv
STV Glasgow launching
June 2014
STV Edinburgh launches
December 2014
12 year licence
most locally focussed news service in UK
Local TV
completes circle with
STV News
STV Sport &
STV Cities
cities.stv.tv
Scots are more likely to use social media (56%) than rest of UK average (45%)
0 75000 150000 225000 300000
Regional dailies (Scottish)
Bauer (Scottish)
BBC Scotland (Company)
STV (Company)
Dailies & Sundays (Scottish)
we talk, we share, we listen
Source:@Scotpapers,April2014Link:ScottishMainstreamMediaon@Twitter
Mainstream Scottish media on @Twitter
BE BOLD
lead by doing
Since 2008 STV has
invested
£6million in digital
business
Share price + 360%
£8million in broadcast
business
STAND TOGETHER
good people make the best company
SKILLED
WORKFORCE
JOB
CREATION
Digital team
risen from
4 in 2008
to 76 in
2014
Broadcast
staff increased
from 162 in 2008
to 210 now
digital natives
Editorial now accounts for
almost two-thirds of digitally
native colleagues
0
3.5
7
10.5
14
2011
2012
2013
2014
2015
2016
7
7 8 9 11 13
Digital Growth & KPIs (£ millions)
Aim to deliver at least a third of all STV earnings by 2015 from non broadcast activity
Source:STVGroupplc,2013annualreport
STRIVE TO
SURPRISE
A whole new ball game
Uefa Cup final 2012
15.7k TPS
Source: Mashable
World Cup final 2010
3,283 TPS
Source: Twitter
World Cup final 2014
Most digital sporting
event ever?
futures
Strive to Surprise: what’s your
USP?
Stand Together: empower your people
Be Bold: believe in what you’re doing
#thanks :-)
http://www.slideshare.net/ShaunMilne

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Shaun Milne - TV's Digital Journey

  • 1. Shaun Milne Editor, Advance & Stream Content STV, Digital Publishing ‘TV’s digital journey’ @milnemedia
  • 2. Where we are How we got here Where we’re going ‘TV’s digital journey’
  • 3. d i g i t a l ?
  • 4. – eMarketer, March 2014 “This year, for the first time ever, the amount of time UK consumers spend with digital media will surpass the amount of time spent viewing television.” Prediction: 3hrs 41mins digital activity v 3hrs 15mins television viewing An exciting new, interactive & complimentary TV audience
  • 5. 57% watch TV live on tablet at least once a week Social media used by 11% to connect with shows Smartphones owned by 59% of UK consumers The majority (91%) of people in UK still watch TV in their living room Source: Ofcom Communications Market Report 2013/DG MediaMind/Ipsos Mori 1 in 4 of people owns a tablet device
  • 6. 1,856,680,860m Active social network users in 2014 2004 2006 1994 2011 2011 2014 43,000,000 unique users every weekSource: BBC Source: We Are Social
  • 7. 2006 2008 2010 2010 2011 2011 2013 2014 Next …. ? Launching 6:30pm, June 2 Argentinianbase 27m page impressions 3.2m unique browsers 2.3m video streams monthly average stv.tv
  • 10. Best watched soap in Scotland Source:TVBarb,Comscore,Twitter/facebook 2007 825,000 average audience 2013 522,000 followers 2 million likes 7,000 browsers 12,500 page views 74,000 weekly catch-ups across devices 870,000 average audience
  • 11.
  • 12. SHORTLISTED download the app > cities.stv.tv
  • 13. STV Glasgow launching June 2014 STV Edinburgh launches December 2014 12 year licence most locally focussed news service in UK Local TV completes circle with STV News STV Sport & STV Cities cities.stv.tv
  • 14. Scots are more likely to use social media (56%) than rest of UK average (45%) 0 75000 150000 225000 300000 Regional dailies (Scottish) Bauer (Scottish) BBC Scotland (Company) STV (Company) Dailies & Sundays (Scottish) we talk, we share, we listen Source:@Scotpapers,April2014Link:ScottishMainstreamMediaon@Twitter Mainstream Scottish media on @Twitter
  • 16. Since 2008 STV has invested £6million in digital business Share price + 360% £8million in broadcast business
  • 17. STAND TOGETHER good people make the best company
  • 18. SKILLED WORKFORCE JOB CREATION Digital team risen from 4 in 2008 to 76 in 2014 Broadcast staff increased from 162 in 2008 to 210 now digital natives Editorial now accounts for almost two-thirds of digitally native colleagues
  • 19. 0 3.5 7 10.5 14 2011 2012 2013 2014 2015 2016 7 7 8 9 11 13 Digital Growth & KPIs (£ millions) Aim to deliver at least a third of all STV earnings by 2015 from non broadcast activity Source:STVGroupplc,2013annualreport
  • 21.
  • 22. A whole new ball game Uefa Cup final 2012 15.7k TPS Source: Mashable World Cup final 2010 3,283 TPS Source: Twitter World Cup final 2014 Most digital sporting event ever?
  • 24. Strive to Surprise: what’s your USP? Stand Together: empower your people Be Bold: believe in what you’re doing