Sharpie is an over 100-year-old ink company known for its markers for the last 40 years. It is heavily involved in sponsorships, contests, and celebrity endorsements including being the official marker of Disney. The document proposes an online strategy for Sharpie using social media platforms like Twitter, Facebook, bloggers, public relations, and YouTube to engage consumers. It suggests contests and promotions on each platform to increase followers and fans while monitoring mentions to better understand consumer wants. The strategy aims to keep the Sharpie buzz going all year with minimal costs.

1. Adam ContoisADV492 Social Media April 24, 2010

2. Understanding SharpieSharpie is an ink company that is over 100 years old and under the Sharpie name for the last 40 years. Currently involved heavily in sponsorship activities including: Contests

3. Celebrity endorsers

4. The official marker of DisneyThe Online Strategy pack will includeSocial MediaBloggersPublic RelationsYouTube

5. Social mediaengage consumers TwitterSharpie Once a Month Pack Give A Way, encourage new followers, once following, have challenges to win product with fastest tweet or trivia questions regarding the brand.

6. Facebook

7. Get sharpie lovers engaged online, branding the Sharpie image in the logo so when users become a fan, sharpie image shows on homepage.

8. Implement a “Sharpie Day’ encouraging users to post pictures of them using product or something they’ve done with them. BloggersInform them first about new products and promotions happening to get the buzz going.Follow bloggers to monitor what they are saying regarding Sharpie products, which can be used to better the company by responding quickly to the wishes and demands of their products.

9. Public relationsUse Public Relations with immediate releases of promotional events occurring to create a bigger buzz around the brand and the event both before and after

10. YouTUbeInclude more promotional events, including contests, allowing YouTubers the ability to post a video response showing their best piece of art work or copy using Sharpies. Include product updates, commercials and how-to’s which will give the Sharpie user better and bigger ideas.