SlideShare a Scribd company logo
Seth Godin -  style PPT  about   Com 459 Jeff McNeill Lyn Jang
I am  -The insurance company -163 yrs -32,500 agents STEP 1
WHAT DO YOU DO? WE SELL STEP 2
NYL VISION STEP 3 Secure   stability
Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4
ENEMY? ,[object Object],[object Object],STEP 5
Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m
WHY  ? ONLY   focus on  life insurance STEP 6
ADD ? SUBTRACT? ,[object Object],[object Object],[object Object],STEP 7 ANNUITIES
WHY PEOPLE LOVE NYL  CUSTOMER LOYALTY  &  VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE
THE  GOOD  GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9
TRUE LINE STEP 10 NYL is your lifelong friend
STEP 11 TAGLINE of THE  COMPANY  YOU KEEP
T hank you

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Seth Gorden Way 17 Pro Steps(modified)

  • 1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang
  • 2. I am -The insurance company -163 yrs -32,500 agents STEP 1
  • 3. WHAT DO YOU DO? WE SELL STEP 2
  • 4. NYL VISION STEP 3 Secure stability
  • 5. Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4
  • 6.
  • 7. Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m
  • 8. WHY ? ONLY focus on life insurance STEP 6
  • 9.
  • 10. WHY PEOPLE LOVE NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE
  • 11. THE GOOD GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9
  • 12. TRUE LINE STEP 10 NYL is your lifelong friend
  • 13. STEP 11 TAGLINE of THE COMPANY YOU KEEP