Session with Verve: Reimagining Mobile Advertising
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The document discusses reimagining mobile advertising and focuses on designing advertising experiences for mobile devices. Some key points discussed include: - Mobile is a major opportunity for creative advertising canvases. - Younger generations expect and demand tailored, location-based ads and innovative content on their mobile devices. - To be successful, mobile ads need to be designed first for mobile with considerations for location, be dynamic experiences, and designed with empathy for consumers.
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Session with Verve: Reimagining Mobile Advertising
- 2. MOBILE IS THE GREATEST CANVAS WE’VE BEEN GIVEN TO PAINT ON! @3rdGeers
- 6. @3rdGeers
- 9. @3rdGeers
- 10. @3rdGeers
- 11. @3rdGeers
- 14. “MY PHONE IS THE PLATFORM THROUGH WHICH I CAN KEEP ALL MY MEMORIES, MY WORK, MY COMMUNICATION, MY ART, MY CONTACTS, MY RELATIONSHIPS. IT HAS ALLOWED ME ABUNDANT OPPORTUNITIES, AS WELL AS A SPACE FOR ME TO “ @3rdGeers
- 15. THE RISE OF MOBILE PRODIGIES: MILLENNIALS, GEN Z AND THE FUTURE OF MOBILE MARKETING @3rdGeers
- 16. MOBILE PRODIGIE S ARE EMBRACING THE APP ECOSYSTEM GRANTING DATA PERMISSION WITH RELEVANCE DEMANDING INNOVATIVE CONTENT SHAPING OUR INDUSTRY @3rdGeers
- 17. 80% EXPECTTAILORED ADSRECOGNIZING LOCATION, INTERESTS, HOBBIES AND HABITS @3rdGeers
- 19. CANOPY @3rdGeers
- 20. 95% MAKEPURCHASESIN-STORE BASED ON ADS SEEN ON A MOBMILE@3rdGeers
- 23. 39%CUSTOMIZEDBASED ON PRODUCTS THEY WANT TO BUY @3rdGeers
- 24. 46% WANTTO BEABLETO SAVE AND ACCESS IT LATER @3rdGeers
- 31. @3rdGeers
- 32. 8% OF INTERNET AUDIENCE IS RESPONSIBLE FOR 85 PERCENT OF THE CLICKS NATURAL BORN CLICKERS - COMSCORE @3rdGeers
- 33. CLICKS ON DESKTOPIS TAP ON MOBILE @3rdGeers
- 34. @3rdGeers
- 35. THESE ARE NOT ADSTHESE ARE EXPERIENC ES@3rdGeers
- 36. WE ARE ALLOWINGAN ADVERTISERS VOICE TO BE HEARD!BY THE PEOPLE WHO CARE! @3rdGeers
Editor's Notes
- (READ QUOTE) Ladies and gentlemen, this young lady if you can believe it is part of a group that is said to be responsible for 250-650 BILLION DOLLARS in in annual buying power. She is the older half of gen z and the younger half of the millennials. The original mobile experts, the group who knew how to pinch swipe and scroll before they knew how to say the alphabet or write their name. We recently released a study called Rise of Mobile Prodigies and surveyed 3,000 individuals from this group within the US. We asked them what elements would be key to a “perfect” mobile ad experience.
- These are experts who have never lived in a world without mobile; Their device is a part of their personae. We recently released a study called Rise of Mobile Prodigies and surveyed 3,000 individuals from this group within the US. We asked them what elements would be key to a “perfect” mobile ad experience.
- At a deeper level, there are three specific ways in which the Mob Prodigies are shaping our industry: They are Embracing the App Ecosystem 80% of Mobile Prodigies spend more time on mobile apps than they did one year ago 74% report greater spending on apps in the past 6 months They are Demanding innovative Content Great creative DOES matter. Creative doesn’t need to be adjusted; it needs to be Reinvented. Reimagined. They are Granting Data Permission through Relevance They are not paranoid about sharing their data, but they aren’t lackadaisical about it either. They are constantly weighing the benefits of sharing their data
- And 61% of them will buy in-store monthly.
- In a theater then we use long form video content with high-impact solution…as apposed to walking by the theater and wanting to show short form video content to drive quick attention.
- Going above and beyond means being thought leaders and telling the rest of the industry that a TAP is not the best means for engagement…infact, we need to be using and applying gestures!
- Memorable, Meaningful and Magical Experience
- Memorable, Meaningful and Magical Experience