in class homework

1. CUSTOMER TRAVEL PATH
IN CLASS HOMEWORK SESSION 5

2. The Cristalino Lodge
&
The Sands Suites Resort and
Spa

3. Both of the sites expresses experiences, but the Sands Suites
Resort and Spa offers more interaction with the direction of
the hotel and more description about the experience you are
going to have during your stay there.
The spa and food and beverage experience description is also
a plus on the Sands website because it unables you to feel
more like you know what you have to expect by staying there.
You also have a lot of photos and videos of guests stay and
employees work.
Press articles on the hotel stay experience or interviews of the
different managers even of the general manager of the hotel.
The two hotels websites give the guests accurate details on
the different spots and services they offer. You feel secured
and confident by knowing those details.

4. What steps can a hotel staff take to
attract + capture each market
Sands Suites Resort and Spa:
Guests experience opinions even though we have a link to tripadvisor
A more adaptable mobile website
Cristalino Lodge:
Visuals: bring more videos to feel more immersed into the atmosphere,
a 360° video thanks to drone technology would be great.
Be able to communicate online and directly on the website.
As the hotel requires a 1H30 trip from the airport, start the experience
during the trip with maybe an animated map, offline, showing all the
fauna and flora that we can find in specific sport, in the road and in the
river.