Studio polkadot / visuele communicatie is vormgever van communicatie en werkt met een team van freelance specialisten aan corporate identities en bijzondere grafische en interactieve projecten
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Studio polkadot / visuele communicatie is vormgever van communicatie en werkt met een team van freelance specialisten aan corporate identities en bijzondere grafische en interactieve projecten
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
6. Het profiel van de saunabezoekers
Kenmerkend profiel.
•vaker hoog opgeleid en wat meer te besteden
•vaker 1 en 2 persoonshuishoudens
•relatief vaak tussen de 45 en 64 jaar oud
• vooral de ‘standaard’ activiteiten: sauna, baden, stoombaden,
opgieting en horeca
6
7. Het BSR model
Actief - Doen
Rode wereld: vitaliteit Gele wereld: harmonie
Energieke, relatief jonge mensen Gericht op gezelligheid in sociale omgeving
Leven met passie en ‘gaan ervoor’ ‘Bewust genieten’
Zijn eigenzinnig en soms tegendraads, Actief levend, aandacht moet worden
Willen vooral vrijheid verdeeld
Samen
Activiteiten Mensen
Dynamische mensen, gericht op controle Sociaal gerichte mensen
Materialistisch en op uiterlijk ingesteld Op zoek naar zekerheid en veiligheid in
Intelligent en met een wat zakelijke houding omgeving
Handelen routineus, conservatief en
traditioneel
Blauwe wereld: controle
Groene wereld: zekerheid
Ontspannen - Rust
7
8. Sauna & Welness is…
Gewoon even relaxen
Gewoon even relaxen
en genieten
en genieten
Werken aan je eigen
Werken aan je eigen Samen gezellig
Samen gezellig
vitaliteit staat centraal
vitaliteit staat centraal Sauna & Wellness is… ontspannen en een
ontspannen en een
dagje weg
dagje weg
Loskomen van verplichtingen
Loskomen van verplichtingen
even er tussen uit
even er tussen uit 8
9. Houding t.a.v. sauna & wellness bezoek
Gewoon even relaxen
en genieten
vitaliteit staat centraal
Werken aan je eigen
ontspannen en een
Samen gezellig
dagje weg
Loskomen van verplichtingen 9
even ertussen uit
Basis: alle respondenten, n=9.442
10. Houding t.a.v. sauna & wellness bezoek
Gewoon even relaxen
en genieten
Bewust stilstaan,
voor lichaam Genieten van
en geest een momentje voor mijzelf
vitaliteit staat centraal
Werken aan je eigen
ontspannen en een
Een dagje
Samen gezellig
met vrienden weg,
dagje weg
Aandacht voor om echt naar uit
eigen gezondheid, te kijken
vitaliteit
Een behaaglijk
warm gevoel krijgen
Stijlvol ontspannen, Even in de
afstand nemen ruststand
van druk leven
Loskomen van verplichtingen 10
even ertussen uit
Basis: alle respondenten, n=9.442
11. De 7 leefstijlen en saunabezoek
Lekker iets gaan doen,
actief zijn, inspanning.
Creatief & Inspirerend
Rood: 6,1% Uitbundig Geel: 18,2%
Bezoekers: 11,4% Bezoekers: 23,5%
(index 187) (index 129)
de mensen centraal
Gezellig Lime: 24,2%
Het gezelschap,
Ondernemend Bezoekers: 14,4%
Activiteiten
centraal
Paars 9,4% (index 60)
Bezoekers: 14,3%
(index 152)
Ingetogen Aqua 16,7%
Bezoekers: 16,3%
(index 98)
Stijlvol & Luxe Rustig Groen : 16,4%
Blauw 9,0% Bezoekers: 8,9%
Bezoekers: 11,3% (index 54)
(index 126)
Ontspannen en
tot rust komen
Basis: alle respondenten, n=9.442
13. FACTSHEETS VAN DE ZEVEN
LEEFSTIJLGROEPEN
Houding t.a.v. en invulling van het wellness concept
13
14. Basis: n=1067
Creatief en inspirerend
Rood: 11,4%
Index tov
Houding t.a.v. saunabezoek Rood
gemiddelde
Even helemaal tot rust komen 55% 96
Tijd kunnen nemen voor mijzelf 40% 103
Een behaaglijk, warm gevoel krijgen 37% 118
Aandacht besteden aan mijn eigen
20% 126
gezondheid
Aandacht krijgen en verzorgd
11% 128
worden
Genieten van de natuur 8% 163
* Top 3 en significante antwoorden weergegeven
Index tov
Houding t.a.v. saunabezoek Rood
gemiddelde
Lekker ontspannen; ontspanning 80% 96
Rust 66% 101
Een moment voor mijzelf 50% 102
Energie opdoen 39% 108
Behaaglijk 38% 113
Gezond 35% 116
Zorgeloos 21% 117
Gevoel van vrijheid 16% 119
Gevoel van vitaliteit 15% 134
* Top 3 en significante antwoorden weergegeven
14
15. Basis: n=1067
Creatief en inspirerend
Rood: 11,4%
Index tov Redenen om dichtbij huis een Index tov
Frequentie bezoek wellness center Rood Rood
gemiddelde wellness center te bezoeken gemiddelde
Ongeveer 1 keer per jaar of minder Door korte reistijd ontspannen
2% 107 72% 100
vaak blijven
Ongeveer 2 keer per jaar 16% 99 Dicht bij huis is praktischer 50% 106
Ongeveer 1 keer per 3 maanden 30% 100 Dicht bij huis is goedkoper 13% 139
Ongeveer 1 keer per 2 maanden 23% 97 Dan ben ik in mijn vertrouwde
6% 97
Ongeveer 1 keer per maand 19% 99 omgeving
2 of 3 keer per maand 8% 118 Anders 9% 118
1 keer per week 2% 88 Ik ga nooit naar een wellness center
6% 73
Vaker dan 1 keer per week 1% 80 dichtbij huis
Met wie ga je naar het wellness Index tov Redenen om verder te reizen voor Index tov
Rood Rood
center gemiddelde een wellness center gemiddelde
Alleen 33% 164 Dan kan ik een bijzonder wellness
62% 108
Met partner 51% 80 center bezoeken
Met kinderen 7% 81 Geeft het gevoel van een echt dagje
25% 88
Met familie 13% 86 uit
Met vrienden of vriendinnen 67% 113 Even weg zijn uit omgeving 12% 103
Anders 1% 150 Geen bekenden tegenkomen 10% 98
Anders 16% 124
Activiteiten die zij vaker dan Ik reis nooit ver voor een wellness
Index tov 14% 86
gemiddeld doen in een wellness Rood center
gemiddelde
center:
Alternatieve behandelingswijzen 2% 121
15
16. Basis: n=1067
Creatief en inspirerend
Rood: 11,4%
Informatiebron voor keuze wellness Index tov Redenen om naar het wellness Index tov
Rood Rood
center gemiddelde center te gaan waar men is geweest gemiddelde
De website van de aanbieder zelf 63% 101 De reisafstand 42% 96
Mijn partner, familie, kennissen of De sfeer 37% 106
62% 109
vrienden Hoe druk het in het wellness center
14% 128
Een zoekmachine op internet 44% 112 is
Folders van de wellness centra 19% 83 De kosten 11% 128
Gedrukte reclame in tijdschriften, * Top 2 en significante antwoorden weergegeven
18% 100
kranten, in bushokjes etc,
Internetforums met persoonlijke
8% 143
verhalen
Een vergelijkingssite 7% 152
Reclame op televisie of radio 4% 92 Zaken die meespelen bij de keuze
Facebook 3% 100 om naar een wellness center te Index tov
Rood
Televisieprogramma's 2% 69 gaan die men nog niet eerder heeft gemiddelde
bezocht
De keuze aan wellness
38% 95
voorzieningen
De kwaliteit van de wellness
36% 93
voorzieningen
Hoe druk het in het wellness center
24% 119
is
De kosten 23% 115
* Top 2 en significante antwoorden weergegeven
16
17. Basis: n=827
Rustig Groen 8,9%
Index tov
Houding t.a.v. saunabezoek Groen
gemiddelde
Even helemaal tot rust komen 58% 102
Geen verplichtingen, helemaal niets
39% 110
moeten
Even lekker in de ruststand 36% 121
Even weg van de dagelijkse
28% 113
beslommeringen
Grote attracties, evenementen en
2% 170
drukte vermijden
* Top 3 en significante antwoorden weergegeven
Index tov
Houding t.a.v. saunabezoek Groen
gemiddelde
Lekker ontspannen; ontspanning 83% 99
Rust 68% 103
Echt genieten 53% 92
Gemak, niet teveel gedoe 11% 151
Niet vermoeiend 7% 155
Niet teveel uitdaging of avontuur 2% 200
* Top 3 en significante antwoorden weergegeven
17
18. Basis: n=827
Rustig Groen 8,9%
Index tov Redenen om dichtbij huis een Index tov
Frequentie bezoek wellness center Groen Groen
gemiddelde wellness center te bezoeken gemiddelde
Ongeveer 1 keer per jaar of minder Door korte reistijd ontspannen
3% 200 71% 99
vaak blijven
Ongeveer 2 keer per jaar 16% 99 Dicht bij huis is praktischer 49% 102
Ongeveer 1 keer per 3 maanden 25% 84 Dicht bij huis is goedkoper 10% 104
Ongeveer 1 keer per 2 maanden 21% 89 Dan ben ik in mijn vertrouwde
7% 121
Ongeveer 1 keer per maand 20% 105 omgeving
2 of 3 keer per maand 9% 138 Anders 6% 88
1 keer per week 4% 160 Ik ga nooit naar een wellness center
9% 101
Vaker dan 1 keer per week 2% 210 dichtbij huis
Met wie ga je naar het wellness Index tov Redenen om verder te reizen voor Index tov
Groen Groen
center gemiddelde een wellness center gemiddelde
Alleen 28% 142 Dan kan ik een bijzonder wellness
52% 90
Met partner 59% 92 center bezoeken
Met kinderen 5% 59 Geeft het gevoel van een echt dagje
27% 94
Met familie 13% 88 uit
Met vrienden of vriendinnen 41% 70 Even weg zijn uit omgeving 11% 92
Anders 1% 83 Geen bekenden tegenkomen 9% 91
Anders 13% 101
Activiteiten die zij vaker dan Ik reis nooit ver voor een wellness
Index tov 21% 127
gemiddeld doen in een wellness Groen center
gemiddelde
center:
Doen de meeste activiteiten juist gemiddeld minder vaak
18
19. Basis: n=827
Rustig Groen 8,9%
Informatiebron voor keuze wellness Index tov Redenen om naar het wellness Index tov
Groen Groen
center gemiddelde center te gaan waar men is geweest gemiddelde
De website van de aanbieder zelf 61% 98 De reisafstand 46% 106
Mijn partner, familie, kennissen of De kwaliteit van de wellness
44% 77 31% 82
vrienden voorzieningen
Een zoekmachine op internet 35% 90 De vertrouwdheid met dit wellness
26% 116
Folders van de wellness centra 20% 88 center
Gedrukte reclame in tijdschriften, De bereikbaarheid 23% 131
19% 103
kranten, in bushokjes etc, Uit gewoonte 6% 148
Anders 13% 117 * Top 2 en significante antwoorden weergegeven
Internetforums met persoonlijke
5% 93
verhalen
Reclame op televisie of radio 5% 106 Zaken die meespelen bij de keuze
Een vergelijkingssite 3% 61 om naar een wellness center te Index tov
Groen
Televisieprogramma's 2% 66 gaan die men nog niet eerder heeft gemiddelde
Facebook 2% 69 bezocht
De keuze aan wellness
39% 98
voorzieningen
Acties of aanbiedingen 38% 108
De reisafstand 32% 116
De bereikbaarheid 16% 139
* Top 2 en significante antwoorden weergegeven
19
21. Conceptontwikkeling
• Bepaal je doelgroep(en), leefstijl(en)
• Kijk door de ogen van je doelgroep naar:
• De faciliteiten en het personeel
• Het programma
• Pas het concept aan op de levensstijl(en)
• Ontwikkel nieuwe concepten
22. Communicatie en promotie
• Bepaal je doelgroep(en), leefstijl(en)
• Kijk door de ogen van je doelgroep naar de
communicatie:
• Op de website
• In drukwerk
• Op advertenties
• Tone of voice:
• Rood: energiek, gericht op het individu
• Groen: vertrouwd, rust en gezelligheid
23. Doelgroepselectie
• Bepaal je doelgroep(en), levensstijl(en)
• Recreatieatlas per provincie
• Waar zit de doelgroep op wijk niveau
• Gericht verspreiden van de boodschap
25. Houding t.a.v. sauna & wellness bezoek
Gewoon even relaxen
en genieten
Bewust stilstaan,
voor lichaam Genieten van
en geest een momentje voor mijzelf
vitaliteit staat centraal
Werken aan je eigen
ontspannen en een
Een dagje
Samen gezellig
met vrienden weg,
dagje weg
Aandacht voor om echt naar uit
eigen gezondheid, te kijken
vitaliteit
Een behaaglijk
warm gevoel krijgen
Stijlvol ontspannen, Even in de
afstand nemen ruststand
van druk leven
Loskomen van verplichtingen 25
even ertussen uit
Basis: alle respondenten, n=9.442
26.
27.
28. Conclusie
• Factsheets Leefstijlgroepen geeft inzicht in de
wellnessbezoekers
• Hulpmiddel voor conceptontwikkeling en promotie
• Voor optimaal gebruik eigen onderzoek
• Geeft klantenprofiel van eigen bedrijf
• Bij voldoende belangstelling willen InHolland en
Recron dit faciliteren
• Aanmelden bij : vragen@preventievewellness.org
info@saunaenwellnessnederland.nl