SES Latino 2007
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The document discusses strategies for companies with English-language websites that want to reach Spanish-speaking audiences. It suggests either translating existing content into Spanish or creating new Spanish-language content. If translating, the content needs ongoing updates; if creating new content, it should follow web standards and usability best practices. The document also recommends getting involved in Spanish online communities and working with Latin American companies to better understand the market.
![Translate or Create: Strategies for those with English-language sites ,[object Object],[object Object],June 19th, 2007 SES Latino, Miami](https://image.slidesharecdn.com/ses-latino-2007224/85/SES-Latino-2007-1-320.jpg)
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SES Latino 2007
- 2. Is translating content the solution? Or is better to create? Or is better to create? Or is better to create?
- 4. Don’t just get content Get good content Get good content Get good content
- 7. Better yet Get involved with the creators
- 9. Some spanish projects to review
- 10. What’s hot!
- 11. Blog stuff
- 12. Blog Networks
- 13. Make them talk and link to your website
- 14. Fast followers targeting Latam countries
- 17. Spanish Wikipedia It’s about quality, not quantity It’s about quality, not quantity
- 18. Work with latin-american companies www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/
- 23. Was this presentation useful to you? Share it!