Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VA

1. INBOUND MARKETING
Service Disabled Veteran Owned Small Business Council
November 13, 2012
Tuesday, November 13, 2012

2. Tuesday, November 13, 2012

3. Tuesday, November 13, 2012

4. Tuesday, November 13, 2012

5. The New World Order
• People hate being
marketed to
• People can increasingly
avoid marketing messages
(new technologies)
• People can research your
product or service
without contacting you
Tuesday, November 13, 2012

6. Then What Can I Do?
Tuesday, November 13, 2012

7. Tuesday, November 13, 2012

8. Think Like a Publisher
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9. Tuesday, November 13, 2012

10. Outbound vs. Inbound
Advertising Blogging
Direct Mail SEO
Telemarketing Social Media
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11. Tuesday, November 13, 2012

12. Tuesday, November 13, 2012

13. Tuesday, November 13, 2012

14. 1. Get Found Online
• Keyword
Research
• Persona
Development
• Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012

15. 1. Get Found Online
• Keyword
Research
• Persona
Development
• Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012

16. Persona Development
Tuesday, November 13, 2012

17. Website
• Easy to Navigate
• Professional
Appearance
• Mobile Ready
• Search Engine
Friendly
• Easy to Update
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18. Tuesday, November 13, 2012

19. Rand Fishkin
Tuesday, November 13, 2012

20. Blogging
“No matter what,
the very first piece
of social media real
estate I'd start with
is a blog.”
-Chris Brogan
Tuesday, November 13, 2012

21. Social Media
“Content is fire.
Social media is
gasoline. “
-Jay Baer
Tuesday, November 13, 2012

22. Tuesday, November 13, 2012

23. What Does Costco
Have in Common with
Inbound Marketing?
Tuesday, November 13, 2012

24. 2. Convert Visitors & Leads
• Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012

25. 2. Convert Visitors & Leads
• Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012

26. Calls to Action
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27. Landing Pages
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28. Segment Leads
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29. Lead
Nurturing
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30. Tuesday, November 13, 2012

31. 3. Analyze & Improve
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32. Tuesday, November 13, 2012

33. Photo Credits
• http://www.flickr.com/photos/zetson/3241975525
• http://www.flickr.com/photos/bobaliciouslondon/4951912801
• http://www.flickr.com/photos/bneumann/3221486535
• http://www.flickr.com/photos/basykes/1003730351
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/
Tuesday, November 13, 2012