"We have a lot of people who listen to the podcast and watch the Webcast than who go to the services, so it is a great test drive for people. They can get a sense of the church before they arrive physically" -‐ Mark Batterson, National Community Church
…are ﬁctional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
Capture email addresses – very important Many still prefer email Lead Nurturing Can ensure delivery to everyone Segment by persona if possible
Should be as visual as possible A minority of fans will see posts (EdgeRank) Great for sharing content with others Weekly ﬂowers Upcoming music Photography
Pinterest Popular with women Leverages CSL’s beautiful architecture Big website traﬃc driver YouTube #2 search engine Embed videos into blog, Pinterest, etc. Twitter Links to blog posts Set up last
Social media will strengthen parishioners relationship with CSL Content is ﬁre, social media is gasoline Capture emails Establish a content calendar Assign a content editor
"The two most powerful forms of marketing are word of mouth and what I call word of mouse. A guy named John Wesley, who founded the Methodist church, traveled 250,000 miles on horseback and preached something like 40,000 sermons. With one click of the mouse, I preach that many sermons with my podcast -‐ thats word of mouse. It is about leveraging the unique vehicles on the Web. The message has not changed, but the medium has changed. We need to continually ﬁnd new vehicles to get the messages out." -‐ Mark Batterson, National Community Church