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Marketing to the Government: 9 Things Contractors Must Do


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Slides from the 3/27/14 Veteran's Business Conference Workshop

Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).

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Marketing to the Government: 9 Things Contractors Must Do

  1. 1. Marketing to the Government 9 Things Contractors Must Do
  2. 2. Douglas Burdett •  Founder, Artillery (B2B Marketing Agency) •  Author, Fire Support (Marketing for Defense Contractors) •  Named one of Washington Business Journal’s “7 Twitter Handles Our Reporters Think You Should Follow”
  3. 3. Mark Amtower •  Founder, Federal Direct •  Government Marketing Consultant •  Best-selling Author •  LinkedIn Expert
  4. 4. 9 Things Government Contractors Must Do
  5. 5. Find Where You Fit
  6. 6. Differentiate Or Die
  7. 7. Build A Roadmap
  8. 8. Do Research
  9. 9. Get Help
  10. 10. Be Patient
  11. 11. Pick Events Carefully
  12. 12. Build An Online Platform
  13. 13. Use Social Media
  14. 14. Register online or call 301 854 9493 or email and mention *VIB* for your $50 discount. *Upcoming Government Market Master Forum seminars include:* April 8- Government Marketing Best Practices, Columbia MD April 9 - LinkedIn for Government Contractors, McLean VA May 13 - LinkedIn for Government Contractors, Columbia, MD May 14 - Government Marketing Best Practices, McLean, VA Register online or call us at 301 854 9493 or email and mention *VIB* for your $50 discount. Mark Amtower
  15. 15. Douglas Burdett "   For a copy of these slides: " "   Free marketing eBooks: " "   Fire Support, Marketing for Defense Contractors "