The document discusses using databases to manage political campaigns. It covers using databases for voter identification, get out the vote efforts, and integrating database tools into a campaign's operations. Specific topics covered include building voter lists, designing a campaign database, conducting voter ID and GOTV activities, and advanced technologies like client-server databases and web forms for accessing voter data. The goal is to provide an overview of how political groups can leverage database management to improve their campaign efforts.
This document provides an overview of techniques for collecting, cleaning, and manipulating data for investigative reporting purposes. It discusses finding and obtaining data from various sources like government databases and agencies. It also covers integrity checks, data cleaning, and evaluating outside studies. Examples are given of reports that were produced using analyzed data from sources like Medicaid and EPA. The document emphasizes being thorough in understanding data and accounting for limitations and errors.
This document summarizes a public audit of governmental websites in Russia to increase transparency. It discusses special content and technical requirements for governmental websites under freedom of information laws. It introduces an online platform called "Infometer" that allows civic experts to evaluate websites and calculate openness ratings. Between 2012-2013, over 3000 websites were rated, hundreds of officials registered, and average transparency levels increased by 25%. The platform facilitates discussion between experts and officials to improve website openness over time.
This document summarizes efforts to increase transparency of governmental websites in Russia through public audits. Civic experts developed an online platform called the "Infometer" to evaluate websites based on legislative requirements and international standards. The Infometer allows experts to assess websites, officials to discuss evaluations and improve sites, and calculates openness ratings. From 2012 to 2013, over 3,000 governmental websites were rated through the Infometer, registered officials increased by 25%, and the average transparency level of websites grew by 23%.
This document summarizes efforts in Russia to increase transparency of governmental websites through public audits. Civic experts developed an "Infometer", an online platform to evaluate websites based on legislative and technical requirements. Experts preliminarily rate websites, then discuss ratings with officials to identify errors or needed improvements. Officials work to correct content and raise their site's ranking. From 2012-2013, over 4,000 governmental websites were rated through this process, increasing transparency by 25-36% according to measured averages. The "Infometer" website allows free public access to evaluation results and final ratings.
Administrative and financial management of a political partyIAGorgph
Presented by Cristita Marie Giangan at the Trainers' Training for the Development of Bangsamoro Political Party | Best Western Hotel La Corona, Ermita Manila | March 26-31, 2014
Public Good App House: Voting Apps - 10-3-2023TechSoup
Slides from TechSoup's October 3rd, 2023 webinar "Public Good App House: Voting Apps"
Link to event: https://events.techsoup.org/events/details/techsoup-public-good-app-house-presents-public-good-app-house-voting-apps/
This document provides an overview of techniques for collecting, cleaning, and manipulating data for investigative reporting purposes. It discusses finding and obtaining data from various sources like government databases and agencies. It also covers integrity checks, data cleaning, and evaluating outside studies. Examples are given of reports that were produced using analyzed data from sources like Medicaid and EPA. The document emphasizes being thorough in understanding data and accounting for limitations and errors.
This document summarizes a public audit of governmental websites in Russia to increase transparency. It discusses special content and technical requirements for governmental websites under freedom of information laws. It introduces an online platform called "Infometer" that allows civic experts to evaluate websites and calculate openness ratings. Between 2012-2013, over 3000 websites were rated, hundreds of officials registered, and average transparency levels increased by 25%. The platform facilitates discussion between experts and officials to improve website openness over time.
This document summarizes efforts to increase transparency of governmental websites in Russia through public audits. Civic experts developed an online platform called the "Infometer" to evaluate websites based on legislative requirements and international standards. The Infometer allows experts to assess websites, officials to discuss evaluations and improve sites, and calculates openness ratings. From 2012 to 2013, over 3,000 governmental websites were rated through the Infometer, registered officials increased by 25%, and the average transparency level of websites grew by 23%.
This document summarizes efforts in Russia to increase transparency of governmental websites through public audits. Civic experts developed an "Infometer", an online platform to evaluate websites based on legislative and technical requirements. Experts preliminarily rate websites, then discuss ratings with officials to identify errors or needed improvements. Officials work to correct content and raise their site's ranking. From 2012-2013, over 4,000 governmental websites were rated through this process, increasing transparency by 25-36% according to measured averages. The "Infometer" website allows free public access to evaluation results and final ratings.
Administrative and financial management of a political partyIAGorgph
Presented by Cristita Marie Giangan at the Trainers' Training for the Development of Bangsamoro Political Party | Best Western Hotel La Corona, Ermita Manila | March 26-31, 2014
Public Good App House: Voting Apps - 10-3-2023TechSoup
Slides from TechSoup's October 3rd, 2023 webinar "Public Good App House: Voting Apps"
Link to event: https://events.techsoup.org/events/details/techsoup-public-good-app-house-presents-public-good-app-house-voting-apps/
This document discusses various aspects of constituent data management for arts organizations. It covers tracking constituents through constituent management systems, stand-alone ticketing systems, and integrated ticketing and donor systems. It also discusses tracking online communications through methods like broadcast email, online donations, and the importance of list building. Finally, it stresses the importance of good data management practices like having clear data entry rules, periodic cleaning, access controls, training, and integrating or coordinating different data systems.
Elections portal is an online voting application that is built on top of blockchain Hyperledger. It is designed to conduct inter-organization elections or voting, where candidates can nominate themselves, members of organization can vote for candidates and auditors can declare results.
The process from nomination and results is encrypted and secure. We aim to provide credible online experience for users, that they can trust and be confident that their votes are not being tampered.
Secondary data refers to data that was collected previously for another purpose. It can save time and money compared to primary data but may be inaccurate, inconsistent, outdated or collected for a different purpose than intended. When using secondary data, it is important to evaluate if the data is relevant to the research problem, population, time period and variables of interest. Common sources of secondary data include government agencies, libraries, commercial databases, and syndicated services that collect and sell pooled data.
Online Tools for Effective Advocacy - The Basics of Using Salsa Labs' Democar...Kevin Gilnack
A brief, basic primer on using Salsa Labs Democracy in Action platform to engage supporters. This presentation was augmented by live demonstrations of each feature (package), though I hope to include screen caps in a future version.
1) The document discusses open source voting systems and argues they can increase security and reliability compared to proprietary systems through public review and testing.
2) It outlines requirements for fully disclosed voting systems, including publishing source code, documentation, and hardware specifications.
3) Barriers to open source voting are mentioned, such as high certification costs and entrenched relationships with existing vendors, but the document proposes new system ideas like an electronic ballot printer to improve accessibility and auditing of hand-marked paper ballots.
1) The document discusses open source voting systems and argues they can increase security and reliability compared to proprietary systems through public review and testing.
2) It outlines requirements for fully disclosed voting systems, including publishing source code, documentation, and hardware specifications.
3) Barriers to open source voting are mentioned, such as high certification costs and entrenched relationships with existing vendors, but the document proposes new system ideas like an electronic ballot printer to improve accessibility and auditing of hand-marked paper ballots.
These slides are a preliminary report on work to explore what matters in the usability of electronic poll books, and how to evaluate it. They were presented at a workshop at IACREOT June 27, 2015 at Vail, Colorado.
Since the 2016 election, there has been a trend in public opinion and polling to diversify methodology beyond phone to a more hybrid approach that can include many different survey modes. Online surveys can be a crucial competent of any new approach.
Check out the deck from our webinar, The New Age of Polling, to learn more about the importance of online polling, and how the sample that drives online surveys matters.
GROW Local South Texas database project with TAMUCCRequireme.docxwhittemorelucilla
GROW Local South Texas database project with TAMUCC
Requirements discovered and/or highlighted by way of Interviews
The database is a contact People-Centric system(CRM) with strong relationships to Events.
GROW needs to be able to track people for the purpose of contact in the future, tracking
volunteer and event hours for grants and surveys, communications such as thank you notes,
and mass mail outs.
Preferred User Interface color scheme (Branded Colors from Website GROW Local and
Farmers’ Market logos)
• Green
• Brown
• Red (like the tomato in the FM logo)
• Purple (like the beet in GROW logo)
• Black
Data Fields:
• Member records:
• First Name
• Last Name
• Address1
• Address2
• City
• State
• County
• Email address
• Phone
• Zip Code
• Birthday
• Volunteer Hours (Can be Zero for the record.)
• NOTE: Volunteer hours will always be associated with a Member or a Non-Member and
an Event.
• Date
• Time
• Event
• Membership Join and Expiration Dates.
• Membership Type with the following options:
• Individual
• Family
• Student
• Veteran
• Vendor
• Business
• Non-profit
• Lifetime Y/N
• Business Type including the following types (more can be added later):
• NOTE: Business Type should be available for all member/non-member entries not just a
business member. Some people with a business type would be a “vendor” member not a
“business” member (like small cottage foods or a single farmer or a hobby gardener) and
some people may also be an “individual” member (like a chef). Or they could be a
farmer that is not a vendor at our market and could be a member or a non-member.
• Restaurant
• Food Truck
• Farmer
• Cottage Foods
• Rancher
• Grocery Store
• Chef
• Hobby Gardener
• Local Business
• Donor
• Sponsor
• Local Food Industry Professional
• Ethnicity Option
• International Y/N
• NOTE: International Designation usually means FN, LN might be all the contact
information collected. However knowing that a Person record is international is good
data.
• Non-Member records
• First Name
• Last Name
• Address1
• Address2
• City
• State
• County
• Email address
• Phone
• Zip Code
• Birthday
• Volunteer Hours (Can be Zero for the record)
• NOTE: Volunteer hours but will always be associated with a Member or a Non-Member
and an Event.
• Date
• Time
• Event
• International Y/N
• NOTE: International Designation usually means FN, LN might be all the contact
information collected. However knowing that a record is international or not is important
information to collect.
• Business Type including the following types (more can be added later) (See note about
Business Types above):
• Restaurant
• Food Truck
• Farmer
• Cottage Foods
• Rancher
• Grocery Store
• Chef
• Hobby Gardener
• Ethnicity option
• IMPORTANT: Do not Require fields other than First Name, Last Name. Users need to save a
record with nothing but FN,LN. If a drop down list is used for a field, then N/A or Not
Applicable should be saved in ...
The document discusses strategies for identifying minority voters and targeting messaging toward conservative values. It promotes canvassing neighborhoods to identify voters and conduct surveys to build a model for getting out the conservative vote. It also describes new campaign software called ARC that uses voter data and mobile technology to help communicate with and mobilize conservative voters.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
This presentation is on online voting that is not present in India. with the advancement of technology it may possible that Indian Government start online voting system
The document describes various databases and data services offered by HFBadvertising.com including business, consumer, and lifestyle databases as well as new leads, public records, and email marketing databases. It provides details on the compilation process, data quality assurance, available data fields, and potential benefits for companies. Additional services described are data processing, list enhancement, suppression, merge/purge, and custom analytics.
The document discusses Massachusetts' goal of making more public data available through an open data portal at mass.gov/data. It provides an overview of the types of data currently available, outlines future plans to expand the data catalog and access methods, and solicits feedback on priorities and formats from the community to help shape the open data strategy. It also announces an upcoming application contest to encourage the use of open data.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
The document discusses challenges and solutions related to databases for societies/chapters and their national organizations. It describes the evolution of CFA Institute's Society Data Center to a new Society Portal that will integrate more data and provide societies more flexibility. It also discusses the development of custom databases for PPAI regional affiliates and chapters that interface with their national systems. Considerations for chapters maintaining their own standalone databases are presented as well.
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8thcampaigncloudos
This document introduces a campaign management software called ElectionMall that aims to solve common problems campaigns face. It provides a central system for staff, documents, tools and tasks. The software facilitates communication and drives fundraising success. It empowers campaigns to implement local fundraising tactics and create programs to retain supporters long-term. ElectionMall offers a single login portal called the Campaign Cloud that integrates applications like social media, file sharing, communications and fundraising tools to help political campaigns operate more efficiently.
This document discusses various aspects of constituent data management for arts organizations. It covers tracking constituents through constituent management systems, stand-alone ticketing systems, and integrated ticketing and donor systems. It also discusses tracking online communications through methods like broadcast email, online donations, and the importance of list building. Finally, it stresses the importance of good data management practices like having clear data entry rules, periodic cleaning, access controls, training, and integrating or coordinating different data systems.
Elections portal is an online voting application that is built on top of blockchain Hyperledger. It is designed to conduct inter-organization elections or voting, where candidates can nominate themselves, members of organization can vote for candidates and auditors can declare results.
The process from nomination and results is encrypted and secure. We aim to provide credible online experience for users, that they can trust and be confident that their votes are not being tampered.
Secondary data refers to data that was collected previously for another purpose. It can save time and money compared to primary data but may be inaccurate, inconsistent, outdated or collected for a different purpose than intended. When using secondary data, it is important to evaluate if the data is relevant to the research problem, population, time period and variables of interest. Common sources of secondary data include government agencies, libraries, commercial databases, and syndicated services that collect and sell pooled data.
Online Tools for Effective Advocacy - The Basics of Using Salsa Labs' Democar...Kevin Gilnack
A brief, basic primer on using Salsa Labs Democracy in Action platform to engage supporters. This presentation was augmented by live demonstrations of each feature (package), though I hope to include screen caps in a future version.
1) The document discusses open source voting systems and argues they can increase security and reliability compared to proprietary systems through public review and testing.
2) It outlines requirements for fully disclosed voting systems, including publishing source code, documentation, and hardware specifications.
3) Barriers to open source voting are mentioned, such as high certification costs and entrenched relationships with existing vendors, but the document proposes new system ideas like an electronic ballot printer to improve accessibility and auditing of hand-marked paper ballots.
1) The document discusses open source voting systems and argues they can increase security and reliability compared to proprietary systems through public review and testing.
2) It outlines requirements for fully disclosed voting systems, including publishing source code, documentation, and hardware specifications.
3) Barriers to open source voting are mentioned, such as high certification costs and entrenched relationships with existing vendors, but the document proposes new system ideas like an electronic ballot printer to improve accessibility and auditing of hand-marked paper ballots.
These slides are a preliminary report on work to explore what matters in the usability of electronic poll books, and how to evaluate it. They were presented at a workshop at IACREOT June 27, 2015 at Vail, Colorado.
Since the 2016 election, there has been a trend in public opinion and polling to diversify methodology beyond phone to a more hybrid approach that can include many different survey modes. Online surveys can be a crucial competent of any new approach.
Check out the deck from our webinar, The New Age of Polling, to learn more about the importance of online polling, and how the sample that drives online surveys matters.
GROW Local South Texas database project with TAMUCCRequireme.docxwhittemorelucilla
GROW Local South Texas database project with TAMUCC
Requirements discovered and/or highlighted by way of Interviews
The database is a contact People-Centric system(CRM) with strong relationships to Events.
GROW needs to be able to track people for the purpose of contact in the future, tracking
volunteer and event hours for grants and surveys, communications such as thank you notes,
and mass mail outs.
Preferred User Interface color scheme (Branded Colors from Website GROW Local and
Farmers’ Market logos)
• Green
• Brown
• Red (like the tomato in the FM logo)
• Purple (like the beet in GROW logo)
• Black
Data Fields:
• Member records:
• First Name
• Last Name
• Address1
• Address2
• City
• State
• County
• Email address
• Phone
• Zip Code
• Birthday
• Volunteer Hours (Can be Zero for the record.)
• NOTE: Volunteer hours will always be associated with a Member or a Non-Member and
an Event.
• Date
• Time
• Event
• Membership Join and Expiration Dates.
• Membership Type with the following options:
• Individual
• Family
• Student
• Veteran
• Vendor
• Business
• Non-profit
• Lifetime Y/N
• Business Type including the following types (more can be added later):
• NOTE: Business Type should be available for all member/non-member entries not just a
business member. Some people with a business type would be a “vendor” member not a
“business” member (like small cottage foods or a single farmer or a hobby gardener) and
some people may also be an “individual” member (like a chef). Or they could be a
farmer that is not a vendor at our market and could be a member or a non-member.
• Restaurant
• Food Truck
• Farmer
• Cottage Foods
• Rancher
• Grocery Store
• Chef
• Hobby Gardener
• Local Business
• Donor
• Sponsor
• Local Food Industry Professional
• Ethnicity Option
• International Y/N
• NOTE: International Designation usually means FN, LN might be all the contact
information collected. However knowing that a Person record is international is good
data.
• Non-Member records
• First Name
• Last Name
• Address1
• Address2
• City
• State
• County
• Email address
• Phone
• Zip Code
• Birthday
• Volunteer Hours (Can be Zero for the record)
• NOTE: Volunteer hours but will always be associated with a Member or a Non-Member
and an Event.
• Date
• Time
• Event
• International Y/N
• NOTE: International Designation usually means FN, LN might be all the contact
information collected. However knowing that a record is international or not is important
information to collect.
• Business Type including the following types (more can be added later) (See note about
Business Types above):
• Restaurant
• Food Truck
• Farmer
• Cottage Foods
• Rancher
• Grocery Store
• Chef
• Hobby Gardener
• Ethnicity option
• IMPORTANT: Do not Require fields other than First Name, Last Name. Users need to save a
record with nothing but FN,LN. If a drop down list is used for a field, then N/A or Not
Applicable should be saved in ...
The document discusses strategies for identifying minority voters and targeting messaging toward conservative values. It promotes canvassing neighborhoods to identify voters and conduct surveys to build a model for getting out the conservative vote. It also describes new campaign software called ARC that uses voter data and mobile technology to help communicate with and mobilize conservative voters.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
This presentation is on online voting that is not present in India. with the advancement of technology it may possible that Indian Government start online voting system
The document describes various databases and data services offered by HFBadvertising.com including business, consumer, and lifestyle databases as well as new leads, public records, and email marketing databases. It provides details on the compilation process, data quality assurance, available data fields, and potential benefits for companies. Additional services described are data processing, list enhancement, suppression, merge/purge, and custom analytics.
The document discusses Massachusetts' goal of making more public data available through an open data portal at mass.gov/data. It provides an overview of the types of data currently available, outlines future plans to expand the data catalog and access methods, and solicits feedback on priorities and formats from the community to help shape the open data strategy. It also announces an upcoming application contest to encourage the use of open data.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
Learn the importance of data management and data governance for your marketing automation campaigns, and get a preview of our Salesforce Connector and APIs.
We custom build the lists based on the marketing campaign and various target demographics to help our clients expand reach to a more specific target audience who are most likely to buy their product or service.
Email us at: info@globalb2bcontacts.com
Visit our website - http://globalb2bcontacts.com/
The document discusses challenges and solutions related to databases for societies/chapters and their national organizations. It describes the evolution of CFA Institute's Society Data Center to a new Society Portal that will integrate more data and provide societies more flexibility. It also discusses the development of custom databases for PPAI regional affiliates and chapters that interface with their national systems. Considerations for chapters maintaining their own standalone databases are presented as well.
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8thcampaigncloudos
This document introduces a campaign management software called ElectionMall that aims to solve common problems campaigns face. It provides a central system for staff, documents, tools and tasks. The software facilitates communication and drives fundraising success. It empowers campaigns to implement local fundraising tactics and create programs to retain supporters long-term. ElectionMall offers a single login portal called the Campaign Cloud that integrates applications like social media, file sharing, communications and fundraising tools to help political campaigns operate more efficiently.
ElectionMall Campaign Cloud Powered By Microsoft Webinar March 8th
Serbia Presentation Final
1. Database Management for
Political Groups
Timothy Hathaway
The Hathaway Group, Inc.
http://www.thehathawaygroup.com
trh@thehathawaygroup.com
2. Political Uses for Databases
Voter identification (Voter ID)
Get out the vote (GOTV)
Direct mail
Fundraising
Campaign operations
Volunteer management
Correspondence
Membership
Media contact
Event turnout
3. Class Outline
Part I – Voter ID and GOTV
Part II – Building a List
Part III – Building a Database
Part IV - Campaign Database
Operations
Part V – Advanced Technologies
5. Voter ID Takes Place
Constantly - It is an ongoing process
before, during and after the election
Must be integrated into the campaign
plan from the start
Must have the support of the campaign
and party leadership
Last minute Voter ID cannot make up
for lost time
6. Voter ID Asks
What party do you support?
Are you going to vote?
What candidate are you going to
vote for?
What are your key issues?
Do you want to get involved?
7. Assets & Echelons
Assets
Phone banks
Door to door
Direct mail
Meetings & Rallies
Internet
Echelons
National
State
County
Ward/Precinct
8. Assets & Echelons Matrix
Phone
Banks
Door to
Door
Direct
Mail
Meetings &
Rallies
Internet
National
State
County
Ward/Precinct
9. Benefits of Database
Tracked Voter ID
Breaks down walls between assets
and echelons
Data is always the most accurate
Information can be distributed in
real-time
Ability to audit the accuracy of Voter
ID
10. Other Benefits of Voter ID
Ability to integrate supporters into the
campaign operation
Direct mail
Volunteers
Events
Monitoring progress to your turnout goals
Feedback from voters polling might not
pickup
Persuade voters from similar parties
12. Building Down or Up?
Building Down
Begin with the
entire voter list
Score voters on
likeliness to vote
Score voters on
likeliness to
support you
Begin Voter ID
Building Up
Start with an
empty list
Collect lists of likely
supporters
Merge/purge the
lists
Always track source
codes
Begin Voter ID
13. Sources of Lists
Getting lists is dependent on
What is available
Your connection to the list owner
Think not just of politics but also
marketing
Beware the salt names
Always test the list before working
on it
14. Normal Sources for Lists
Local party organization
• Previous campaign lists
• Volunteer
Interest groups
• Churches
• Clubs
• Other parties
Mailing & subscription lists
• Newspapers
• Magazines
15. Duplicate Voter Records
Duplicates are the most dangerous
problem of a voter database
False sense of political strength
Wasted time effort and resources
Cause a lack of faith in the Voter ID
program when events fail
The key to eliminating duplicates is a
good Primary Key (Matchcode)
16. Scrubbing a List
NCOA
National Change of Address
Phone match
Use databases provided by
telemarketers
CASS certification
Standardize addresses for postage
discounts and easier searching
17. Build a Voter Score
Using the voter history generate a
numeric or letter score to show how
likely they are to vote in the next
election
Give extra weighting to low turnout
elections
Look for elections that show party
affiliation
19. Deciding on a Database
Program
Microsoft Access
Campaign Industry Software
Custom Built Product
20. Microsoft Access
Commonly
available
Extremely flexible
Works well with
other Microsoft
products
Large number of
programmers work
in Access
No built in
campaign
management
capabilities
Does not scale well
to large lists
Does not work
very well in multi-
user environments
21. Campaign Industry
Software
Specifically written
for campaign
management
Does what is does
very well
Has technical
support
Reliance on one
vendor
Normally need
vendor to write
any new code
Rarely foreign
language/campaig
n support
Not always well
documented
22. Custom Written Software
Ability to get
exactly what you
want
Works with your
country specifics
Can be expensive
Reliance on a
single person
Not always written
to industry
standards
Rarely well
documented
23. Database Terms
Rows/Records
A single voter per record. The records
contains all the information about them
Columns/Fields
The specific kinds of data that you are
tracking about each voter
Table
A group of records that all have the same field
structure
Database
A group of tables that do not need identical
field structures
24. What is a Primary Key?
Unique identifier for that voter
Voter ID Number
Social Security Number
Matchcode
• Combination of name/address/gender to
build a nearly unique identifier
• Will cause different voters to be falsely
identified as duplicates
• Requires very strict data entry rules
27. What is SQL
Written in the 1970’s by an IBM
programmer
A text command language that
allows you to lookup or alter
information in a database according
to the criteria you give it
It is common for almost all database
programs to work with SQL
30. Rules For Political
Databases
There can only be one copy of the
database
You must keep control over who is
entering data into the system
Design your database to cover the entire
campaign plan
Build an ability to audit the accuracy of
the political data
Agree on and only allow defined values
for any field
31. Database Review – B2K
Field Names
Planning for other campaign
operations
Referential integrity
Primary keys for de-duplication
Ease of data entry
32. Managing Voter ID
Databases
Source Code Performance
Identifies best and worse performing
lists
Allows you to project supporters at the
end of list penetration
Tracking Voter ID Progress
Move to the left spreadsheet
34. What is Client Server?
The voter database is held on a
single server.
The server uses a more robust
database program such as Microsoft
SQL Server 2000
Local computers access the
database server through LAN or the
Internet using ODBC
35. What Does Client Server
Look Like?
Database Server
Microsoft Server 2000
Connection is Through the
Internet and ODBC
Unlimited Workstations Across the Hall or Across the Country
36. Client Server Tradeoffs
Any authorized
computer can access
the data
All computers see and
make changes in the
the data in real-time
There are no
geographic limits to
linking the computer
Linking is through
common Internet
access
SQL Server handles
all record conflicts
Security risk to the
voter database
Requires planning to
avoid being a single
point of failure
Requires more
expertise to manage a
SQL Server
Special software
required to back the
database up
37. What is Active Server Page?
A Microsoft programming language
that is inserted into a web page.
Can access database and present
results as a web page
Can write/edit information on a
database from the contents of a web
form
38. What Does Active Server
Page Look Like?
Microsoft
Server 2000
with Voter
Database
Common Computers Linked to the Internet
http://www.thehathawaygroup.com/voters.asp
Microsoft
Internet
Information
Server
with Active
Server Page
39. What is GOTV?
The process of getting the highest
possible percentage of identified
supporters to vote.
Know who the supporters are in order
to turn them out
Have a plan on election day for
determining who has/has not voted
Have a means of contacting the voters
on election day
40. Integrated GOTV Operation
Local poll watchers
entering voter’s Primary
Key into an Active Server
Page web page when they
vote
Local Party Groups
Looking for people that
have not voted through
an Active Server Page or
database query
National Party
Headquarters making
decision based on real
time voter turnout by
linking to voter database