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©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Business Results for 4Q and Full
Fiscal Year September 2016
November 8, 2016
SEPTENI HOLDINGS CO., LTD.
www.septeni-holdings.co.jp/en/
Securities Code: 4293
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
6.Appendix
2
Index
4.Full Year FY9/16 Review
1.Quarterly Consolidated Earnings Overview
2.Internet Marketing Business
3.Media Content Business
- From FY9/16, we have applied the IFRS in place of J-GAAP, and we present the results for FY9/15
by rearranging them on the basis of IFRS.
- We voluntarily disclose “net sales” in the past as reference information and disclose “revenue” as an
indicator based on the IFRS. For revenue in Advertising Agency Sales, which make up most of the
Internet Marketing Business, only the margin portion is posted as a net amount.
- To appropriately express the actual condition of business, we voluntarily disclose “Non-GAAP
operating income.” Non-GAAP operating income is a profit indicator of constant business
performance determined by adjusting temporary factors, such as the amortization of intangible
assets that are recognized at the time of acquiring a subsidiary, impairment losses and gains or
losses on the sales of fixed assets from the IFRS-based operating income.
- The numbers in this material are rounded to the nearest unit.
5. Policies for the Mid-Term Plan and FY9/17,
and Earnings Estimates for 1Q FY9/17
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 3
1.Quarterly Consolidated Earnings Overview
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Revenue ¥4,468mn(up 13.9% year on year)
¥683mn(Down 32.8% year on year)
Revenue expanded, and Operating Loss reduced quarter on quarter.
Non-GAAP Operating Income
Revenue ¥3,385mn(Up 6.8% year on year)
¥1,335mn(Up 10.7% year on year)
Revenue ¥196mn(3.0times year on year)
¥-168mn(Down ¥18mn year on year)
Non-GAAP Operating Income
Non-GAAP Operating Income
4
Consolidated
results
Internet
Marketing
Business
Media
Content
Business
4Q (Jul-Sep) Consolidated Earnings Highlights
Operating income decreased due to the posting of a bad debt expense
and large-scale promotional programs for non-core business.
A bad debt expense of ¥96mn was posted to cover doubtful accounts
receivable.Operating income stood at ¥1,431mn excluding the bad debt
expense (up 18.6% year on year).
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
4Q FY9/16 4Q FY9/15
Value Share YY Change Value Share
Revenue 4,468 100.0% +13.9% 3,922 100.0%
Gross Income 3,459 77.4% +6.7% 3,243 82.7%
SG&A 2,777 62.2% +24.6% 2,229 56.8%
Non-GAAP
Operating Income
683 15.3% -32.8% 1,017 25.9%
Operating Income 565 12.7% -0.7% 569 14.5%
Profit for the period from
continuing operations
206 4.6% -14.2% 240 6.1%
Profit for the period
attributable to owners
of the parent
477 10.7% +54.1% 309 7.9%
4Q FY9/16
Estimate
4,750
―
―
850
―
―
654
(units:¥mn)
5
【Reference】Net Sales 19,127 ― +3.7% 18,437 ― 20,400
Consolidated Income Statement (Jul-Sep)
Revenue did not increase as expected, and a bad debt expense of ¥96mn was posted to cover
doubtful accounts receivable in the Internet Marketing Business.
In Non-core business, Non-GAAP operating losses stood at ¥371mn due to the implementation
of large-scale promotional programs for a game. In addition, an impairment loss of ¥177mn
was posted pertaining to investments from a limited liability partnership.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
3,169 3,245 3,416 3,364 3,385
66
116
147 142 196
714
625
632
1,001 943
1,206 1,258 1,413 1,325 1,335
-150 -194 -176 -181 -168
66
-14 -49
108
-371
-105 -93 -128 -114
-112
25.9%
24.3%
25.4%
25.5%
15.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
-650
-150
350
850
1,350
1,850
2,350
2,850
3,350
3,850
4,350
4,850
4Q 1Q 2Q 3Q 4Q
2015/9期 2016/9期
6
4,468
4,181
3,922
4,471
6831,061
1,017
1,138
15/4Q 16/2Q16/1Q 16/4Q16/3Q
Revenue
(units:¥mn)
3,940
958
1,144 1,167
Core
Business
1,056
15.3%
Quarterly Consolidated Earnings Trend (by Business Segment)
Operating margin
(relative to revenue)
Non-GAAP
Operating Income
Internet Marketing Media Content Non-core(AXEL MARK) Adjustment (corporate expenses, etc.)
*The statement of intersegment revenue elimination is omitted, so the sum of revenues in each business does not match
consolidated revenue (underlined numbers).
The total Non-GAAP operating income of Core businesses increased 10.5% year on year.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
1,567 1,552 1,578 1,646 1,587
245 262 256
262
257
107 108 130
158
483310 359 369
348
450
0
500
1,000
1,500
2,000
2,500
4Q 1Q 2Q 3Q 4Q
2015/9期 2016/9期
2,3332,281
7
2,413
2,777
2,229
(units:¥mn)
Quarterly Consolidated SG&A Trend
FY9/15 FY9/16
Labor costs othersAdvertising expensesRent expenses, etc.
*The booking rules have changed by transferring some of the labor costs in the Internet Marketing Business to costs and terminating the
amortization of goodwill as a result of applying the IFRS (numbers are presented by rearranging them of 4Q FY9/15).
Rose ¥548mn year on year, mainly due to increases in advertising expenses
and other (bad debt expense).
→Bad debt
expenses:96
→Non-core:373
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 8
2.Internet Marketing Business
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 9
4Q FY9/16 4Q FY9/15
Value Share YY Change Value Share
Revenue 3,385 100.0% +6.8% 3,169 100.0%
Gross Income 3,096 91.5% +5.3% 2,940 92.8%
SG&A 1,763 52.1% +1.5% 1,738 54.8%
Non-GAAP
Operating Income
1,335 39.4% +10.7% 1,206 38.1%
4Q FY9/16
Estimate
3,563
―
―
1,456
【Reference】Net Sales 18,211 ― +2.7% 17,738 ―
Internet Marketing Business Earnings Overview
(units:¥mn)
Business remained firm in Japan but sluggish overseas due to a decrease in advertising
for large-scale projects.
Overall transactions and revenue did not increase as expected.
The operating margin increased despite the posting of ¥96mn as a bad debt expense to
cover doubtful accounts receivable.
Operating income stood at ¥1,431mn excluding the bad debt expense (gross margin:
42.3%; increase in the margin: up 18.6%).
Earnings from the transactions of advertisement products offered to LINE
increased as expected.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
3,169 3,245
3,416 3,364 3,385
1,206 1,258
1,413 1,325 1,335
38.1% 38.8%
41.4%
39.4%
39.4%
0.0%
10.0%
20.0%
30.0%
40.0%
0
1,000
2,000
3,000
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
収益 Non-GAAP営業利益 営業利益率(対収益)
10
(金額単位:百万円)
Revenue
Non-GAAP
Operating Income
Operating margin (relative to revenue)
(units:¥mn)
Internet Marketing Business Quarterly Earnings Trend
The operating margin remained at a high level in 16/4Q despite the posting of ¥96mn
as a bad debt expense.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
( )
11
¥14.0bn
(YonY+15%)
¥4.0bn
(YonY+12%)
21.8%
10.2
%
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
121 122 136 142 140
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
35.5 34.0 39.3 41.2 39.6
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
34.5 31.1 19.0 21.8 18.5
76.8%
¥1.9bn
(YonY-46%)
( )
Results of Internet Marketing Business Focus
Mobile GlobalSocial
(Volumes of smartphone advertising) Sum of volumes for Facebook,
Twitter, LINE and Instagram
Sum of volumes for overseas customers
and volumes of distribution of domestic
customers for overseas
(units:¥100mn)
*1. The numbers in the pie chart show the percentage of ¥18.2bn, the overall business sales (volumes) in this quarter.
*2. The volumes in each area include an overlapped portion.
10.2
%
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
100
169
270
303
532
0
25
50
75
100
125
150
175
200
225
250
275
300
325
350
375
400
425
450
475
500
525
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
52.0
55.6 56.5 55.6 55.5
0.0
5.0
0.0
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
12
QonQ
+76%
Internet Marketing Business New Focus
Volumes related Application Video advertising
(units:¥100mn)
( ) ※Volumes in 4Q/2015=100
Volumes of Advertisement
promoting application
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Internet Marketing Business Topics
13
Global
Lion Digital Global LTD (Lion & Lion), a top-ranking
digital agency in Southeast Asia, was made a
subsidiary (in October 2016).
The global network expanded to 14 bases in 8 countries.
The aim is to expand operation after FY9/2017.
Outline of Lion & Lion
Date of
establishment
June 2012
Operation bases
・Kuala Lumpur, Malaysia
・Jakarta, Indonesia
・Hong Kong
・Singapore
Sales
Approx. 23 million US dollars
(estimate for FY12/16)
Number of
employees
Approx. 170
Composition of
shareholders
・The Company group: 96.01%
(acquisition at a price of
approx. ¥1.4 billion)
・Management: 3.99%
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 14
3.Media Content Business
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
4Q FY9/16 4Q FY9/15
Value Share YY Change Value Share
Revenue 196 100.0% +196.5% 66 100.0%
Gross Income 114 58.4% +495.8% 19 29.1%
SG&A 282 144.1% +66.2% 170 257.1%
Non-GAAP
Operating Income
-168 -85.8% (-18) -150 -227.7%
In the Manga Content Business, the scale of platform expanded steadily
and advertisement revenue increased.
Other new businesses grew firmly.
Operating Loss in the Media Content Business reduced
from the previous quarter.
15
4Q FY9/16
Estimate
185
―
―
-173
Media Content Business Earnings Overview
(units:¥mn)
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 16
Revenue expanded, and Operating Loss reduced quarter on quarter.
(単位:百万円)
66
116
147 142
196
-150
-194
-176 -181 -168
-200
0
200
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
収益 Non-GAAP営業利益
(units:¥mn)
Revenue Non-GAAP Operating Income
Media Content Business Quarterly Earnings Trend
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
198
234
281
332
398
4.7
5.4
7.1
9.2
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
0
50
100
150
200
250
300
350
400
10月 1月 4月 7月 10月
2015年 2016年
累計DL数(万) PV数(億)
13.5
17
Sales of native advertising in the application “GANMA!AD” extended steadily.
Manga Content Business Overview
Monthly page views and accumulated
application downloads of GANMA!
Comic books published in this quarter
2015 2016
Oct Jan Apr July Oct
Over 3.5million
Downloads
Total number
of DL(ten
thousand)
The number of
monthly PV
(100million)
397
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 18
4.Full Year FY9/16 Review
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Revenue ¥17,060mn(Up 19.6% year on year)
¥3,841mn(Up 26.8% year on year)
Both Revenue and Non-GAAP Operating Income reached
a new record high for the fifth consecutive year.
Both business expansion and improvement profitability were achieved.
Revenue expanded centering Manga Content Business
Non-GAAP Operating Income
Revenue ¥13,409mn(Up 20.8% year on year)
¥5,331mn(Up 39.7% year on year)
Revenue ¥601mn(2.9times year on year)
¥-718mn(Down ¥187mn year on year)
Non-GAAP Operating Income
Non-GAAP Operating Income
19
Full Year FY9/16 Consolidated Earnings Highlights
Consolidated
results
Internet
Marketing
Business
Media
Content
Business
※
*Prior to FY9/14, comparison was made by calculating the numbers equivalent to those in the Japanese standards.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
FY9/16 FY9/15
Value Share YY Change Value Share
Revenue 17,060 100.0% +19.6% 14,267 100.0%
Gross Income 13,623 79.9% +18.9% 11,461 80.3%
SG&A 9,803 57.5% +15.9% 8,457 59.3%
Non-GAAP
Operating Income
3,841 22.5% +26.8% 3,030 21.2%
Operating Income 3,730 21.9% +44.6% 2,579 18.1%
Profit for the period from
continuing operations
2,252 13.2% +38.8% 1,622 11.4%
Profit for the period
attributable to owners
of the parent
2,519 14.8% +7.1% 2,351 16.5%
FY9/16
Estimate
17,342
―
―
4,007
―
―
2,696
Consolidated Income Statement (Full Year)
20
【Reference】Net Sales 76,401 ― +18.4% 64,548 ― 77,675
(units:¥mn)
Achieved a significant increase in operating income on the back of profit growth in the
Internet Marketing Business, which recovered losses caused by prior investments in the
Media Content business and Non-core business.
The dividend will be increased for the fourth consecutive year (to ¥16 per share) thanks to
an increase in net income attributable to owners of the parent, offsetting a backlash to the
income (¥653mn) posted in the previous year as a result of the sale of the DM Business.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
11,096
13,409
207
601
3,072
3,200
15/通期 16/通期
21
+20.8%
+39.7%
(-187)
Revenue Non-GAAP Operating Income
(百万円)
17,060 3,841
14,267 3,030
3,816
5,331
-530 -718
122
-326-378
-447
-1,500
0
1,500
3,000
4,500
15/通期 16/通期
Full Year Consolidated Earnings Trend (by Business Segment)
(units: ¥mn)
(units: ¥mn)
FY9/15 FY9/16 FY9/15 FY9/16
Non-core(AXEL MARK)Internet Marketing Media Content Adjustment (corporate expenses, etc.)
*The statement of intersegment revenue elimination is omitted, so the sum of revenues in each business does not match
consolidated revenue (underlined numbers).
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Internet Marketing Business Full-Year Review
22
Revenue Non-GAAP Operating Income
Value(¥mn) YY Change Value(¥mn) YY Change Operating margin YY Change
13,409 +20.8% 5,331 +39.7% 39.8% +5.4pt
Earnings
Mobile
Social
Global
- New bases were established in New York and Beijing.
- Transactions of products related LINE surged.
- High-level growth was achieved in both the Mobile and Social media businesses.
- The market share rose, driven by the business of in-feed advertising.
- Transactions declined approximately 5%, to ¥9.0 billion, due to the impact
of a decrease in advertising for large-scale projects.
- Transactions increased approximately 37% year on year, to ¥15.4 billion.
- Net sales increased to ¥73.2 billion, raising the operating margin for
sales for the fifth straight year to 7.3%.
- Earnings from the transactions of smartphone advertising grew approximately
40% year on year to ¥54.0 billion, accounting for approximately 74%.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Media Content Business Full-Year Review
23
Revenue Non-GAAP Operating Income
Value(¥mn) YY Change Value(¥mn) YY Change Operating margin YY Change
601 +190.7% -718 (-187) -119.4% +137.1pt
Other New Businesses
Manga Content Business
- The medical platform business was included in the consolidated results from this fiscal
year, in addition to the platform businesses for recruitment and social contribution.
- Each business grew steadily.
- Initiatives to commercialize the Company’s intellectual property.
Twenty-seven new works were published as books. A total of 43 independent
volumes were released, including sequels.
- GANMA!, a manga content app., is spreading rapidly.
The latest cumulative downloads are 3,970,000 DLs, an increase of approximately
two times year on year. Monthly page views grew to as many as 1.35 billion PVs.
- Sales of GANMA! AD, a native advertisement in the application, commenced.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Midterm Business Policies( FY9/14 to present )
24
Global
Concept
Social
Mobile
Business Focus
Increase the share of highly
profitable businesses
Create a mainstay business
second to advertising
“Double profits”
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
1,593
2,259
3,030
3,841
3.5%
4.2%
4.7%
5.0%
0.0%0
2013/9期 2014/9期 2015/9期 2016/9期
25
J-GAAP IFRS(Non-GAAP Operating Income)
Midterm Business Policies(FY9/14 to present) - Concept
approx.2.4times
Operating Income(¥mn)
Operating margin on sales
“Double profits”
FY9/13 FY9/14 FY9/15 FY9/16
Operating income increased approximately 2.4 times in three years,
and profitability also improved.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
107
540
2013/9期 2016/9期
19
154
0
2013/9期 2016/9期
26
Mobile Social Global
approx.
5.1times
(units:¥bn)
5
90
0
2013/9期 2016/9期
Midterm Business Policies(FY9/2014 to present) - Key Business
approx.
8.3times
approx.
16.5times
(Volumes of smartphone advertising)
( ) ( )Sum of volumes for Facebook,
Twitter, LINE and Instagram
Sum of volumes for overseas customers
and volumes of distribution of domestic
customers for overseas
* The volumes in each area include an overlapped portion.
FY9/13 FY9/16 FY9/13 FY9/16 FY9/13 FY9/16
10.7
54.0
1.9
15.4
0.5
9.0
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 27
5. Policies for the Mid-Term Plan and FY9/17,
and Earnings Estimates for 1Q FY9/17
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Midterm Business Policies(FY9/2017~)
28
Non-GAAP Operating Income:¥10bn
Enhance our own media
Expand advertising business globally
Invest in what comes after the smartphone
Earnings target
Basic policies
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Enhance our own media
Expand advertising business globally
29
Internet
Marketing
Business
Media
Contents
Business
Stance of each business
[Recognition of the environment in the market
for smartphone advertisements]
The domestic market is gradually going to mature.
Strong growth continues globally with an improved ecosystem.
[Domestic market]
By strengthening the position established in the field of smartphones/
social media, the share will be expanded and profitability will be increased.
[Overseas market]
Both organic business growth and M&A will be the engine
for subsequent growth.
Development of GANMA! as the company's own medium that constitutes
the primary revenue sources of the group.
By expanding the scale of the company's own media, powerful
segmental synergy with the Internet marketing business will be generated.
Midterm Business Policies(FY9/2017~)
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Policies for FY9/17
Aim to increase operating income on a consolidated basis through the sustainable
growth of the Internet Marketing Business, while at the same time making large
investments in the Manga Content Business to accelerate growth in and after the next
fiscal year.
- The ratio of voting rights will be reduced to less than 30% due to
the sale. Axel Mark will be excluded from consolidated companies
and become an equity method affiliate.
- Some of the Axel Mark shares held by the Company will be sold in
November 2016.
- Establishment of the foundation for the monetization of the manga
content business
With measures for the profitability of the Manga Content Business ready for
implementation, large-scale marketing investments will be made
in or after the second half to expand the user base of GANMA!.
- Aim to increase market share and improve profitability.
- Focus on expanding global business, video advertising and in-
house media.
Internet
Marketing
Business
Media Content
Business
Non-core business
→ Excluded from
consolidated
financial statements
30
- Additional investment of about 500 to 600 million yen annually
to increase the media scale to more than 10 million DL
- KPI for monetization:
LTV(revenue from applications)> CPI(cost of traffic acquisition)
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
[Reference] Retroactive corrections of P/L of FY9/16
(revised statement after reclassification)
31
Consolidated Income
Statement FY9/16
Value Share
Revenue 17,060 100.0%
Gross Income 13,623 79.9%
SG&A 9,803 57.5%
Non-GAAP
Operating Income
3,841 22.5%
Operating Income 3,730 21.9%
Profit for the period from
continuing operations
2,252 13.2%
Profit for the period from
discontinued operations
- -
Profit for the period
attributable to owners
of the parent
2,519 14.8%
【Reference】Net Sales 76,401 ―
After retroactive
corrections (forecast)
Value Share
13,862 100.0%
12,478 90.0%
8,350 60.2%
4,147 29.9%
4,154 30.0%
2,717 19.6%
△465 -
2,519 18.2%
73,203 ―
(units:¥mn)
The retroactively corrected profits and losses of non-core businesses in FY9/16, which are to
be compared in the next fiscal year and thereafter with the businesses excluded from the
consolidated results, are presented after they are reclassified as discontinued businesses.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Earnings in 1Q
FY9/16
Earnings Estimates
for 1Q FY9/17
Expected
growth rate
Revenue 3,315 3,700 +11.6%
Non-GAAP
Operating Income
972 980 +0.8%
Profit for the period
attributable to owners of
the parent
633 1,700 +168.7%
32
【Reference】Net Sales 17,260 19,000 +10.1%
(units:¥mn)
1Q(Oct-Dec) Consolidated Earnings Estimates
With the sale of Axel Mark, the Company expects to post ¥1.0 billion from discontinued
businesses as net income. Based on this assumption, profit for the period attributable to
owners of the parent is expected to increase significantly.
The Internet Marketing Business is expected to achieve an increase in revenue and
profit year on year.
In the Media Content Business, sales are expected to increase significantly year on year,
mainly on the back of the Manga Content Business, although the amount of the deficit
will remain unchanged due to the continuation of prior investments.
* The numbers in the above results for 1Q of FY9/16 are presented after reclassifying non-core businesses as
discontinued businesses.
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 33
Non-GAAP Operating Income
Earning
in 1Q FY9/16
Earnings
Estimates
for 1Q FY9/17
YY Change
1,258 1,297 +3.1%
△194 △195 (-1)
△93 △122 (-30)
972 980 +0.8%
Revenue
Earnings
in 1Q FY9/16
Earnings
Estimates
for 1Q FY9/17
YY Change
Internet
Marketing
Business
3,245 3,529 +8.8%
Media Content
Business
116 207 +77.9%
Elimination
or corporate
△47 △36 (+10)
Total 3,315 3,700 +11.6%
(units:¥mn)
1Q(Oct-Dec) FY9/17 Earnings Estimates by Business Segment
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 34
All estimates, opinions and plans provided in this document are based on the best information available at the time
of the creation of this document on November 8, 2016 and we do not guarantee their accuracy. Therefore our actual
results may differ due to various unforeseen risk factors and changes in global economies.
Contact Information
SEPTENI HOLDINGS CO., LTD.
www.septeni-holdings.co.jp/en/
Corporate Planning, IR Division
TEL: +813-6857-7258 E-mail: ir@septeni-holdings.co.jp
Thank you for your interest!
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 35
6.Appendix
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Company Overview
36
As of September 30, 2016
Company Name SEPTENI HOLDINGS CO., LTD.
Representative President and Representative Director Koki Sato
Headquarters
Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishishinjuku,
Shinjuku-ku, Tokyo
Securities Code 4293 (JASDAQ)
Business Realm
The holding company for a group of companies conducting primarily
Internet-related and other businesses
Established October 29, 1990
Capitalization ¥2,085 million
Shares Issued 27,728,300 shares (Including 1,784,831 treasury shares)
Consolidated
Workforce
930 full time employees, 1159 full time and contracted employees
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Main Group Companies by Business Segment
37
November 8, 2016
Holding Company
SEPTENI HOLDINGS CO., LTD
SEPTENI VENTURES Co., Ltd.
SEPTENI CO., LTD
Internet ad agency/Providing
assistance for overall
promotions on internet
Septeni Asia Pacific Pte. Ltd.
Internet ad agency in Asia and
Pacific Ocean region
MANGO Inc. SEM Operation Business Septeni America, Inc.
Internet ad agency based in
North America region
Vasara Inc. Internet ad agency Septeni Europe Co.,Ltd
Internet ad agency based in
Europe region
HighScore, Inc.
Social Media Marketing Support
Business
SEPTENI China Limited
Internet ad agency based in
China
Septeni Original,Inc.
Plannnig and development of
web service
SEPTENI TECHNOLOGY CO., LTD. Web service development
SETPENI CROSSGATE CO., LTD.
Ad Network and Platform
Business
JNJ INTERACTIVE INC.
Internet ad agency in South
Korea
Tricorn Corporation CRM Service Business Lion Digital Global LTD
Internet ad agency based in
Southeast Asia
New Business Development
Internet Marketing Business
Media Content Business
COMICSMART INC. Manga Content Business gooddo, Inc.
Platform business of social
contribution
ViViVit Inc. Recruitment platform business Pharmarket, Inc. Medical platform business
TowaStela, Inc. Childcare platform business
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Business Model for the Internet Marketing Business
38
Comprehensive Marketing Support Services for corporations leveraging the Internet.
Internet advertising sales and provision of various web solutions, We will provide In-House Services
such as marketing platforms including an ad network and cloud-based CRM services.
Clients
Internet Marketing Business
Web Solutions
In-House Services
•Website creation,
operations
•Creative
•SEO
•Social media creation,
operations
•Cloud based CRM
Systems
•Advertising platforms
•Internet media
Users
Internet Media
Advertising
Sales
Solution
Provision
Service
Provision
Advertising
Purchases
Advertising
Distribution,
Display
Campaign Implementation,
Operation, Effectiveness Measurement
Information Dispatch
Advertising
Agency Sales
etc
etc
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
Users
Media Content Business
Business Model for the Media Content Business
39
Manga Artists
Cultivation
Providing Works
Distribution
Manga Content Business
Management of
Manga Artists
Manga Distribution
Service
(GANMA!)
ViViViT
gooddo
Pharmarket
Provision of
information on job
seekers
Activity support
Provision of solutions
for medical
institutions
Corporation/
Group/
Medical
institutions
Social contribution platform business
Recruitment platform business
Medical platform business
Registration of
information
Support action
on the Internet
In addition, the business develops platform-type businesses related to “recruitment,”
“social contribution” and “medical services” as a new business born from
intrapreneurship.
The Manga Content Business engages in the cultivation and production of Manga
artists and the Manga distribution service for the purpose of planning and developing
our own intellectual property (IP).
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 40
End FY9/16 End FY9/15 Change Main Change
Current Assets 26,268 22,275 +3,993
Cash and deposits:+3,786
Accounts receivable:+165
Non-current Assets 3,712 3,360 +352
Investment securities:+153
Long-term deferred tax assets:
+121
Total Assets 29,981 25,635 +4,346
Current Liabilities 14,191 13,097 +1,095
Accounts payable:+450
Income taxes payable:+554
Non-current
Liabilities
744 247 +497 Long-term loans payable:+509
Total Liabilities 14,935 13,343 +1,592
Total Capital 15,046 12,292 +2,754
Retained earnings:+2,320
Capital surplus: +456
Total Liabilities and
Capital
29,981 25,635 +4,346
Consolidated Statement of Financial Position
(units:¥mn)
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 41
End
FY9/16
Main Changes FY9/15
Cash Flows from
Operating Activities
3,209
Profit before taxes from continuing
operations:+3,847
Increase in operating receivables:+450
Payment of corporate income tax: △1,597
1,874
Cash Flows from
Investing Activities
△109
proceeds from sales of investment
securities:+277
Purchase of securities:-197
Purchase of intangible assets:-△262
1,258
Cash Flows from
Financing Activities
801
Increase (decrease) in loans payable:+270
Changes in a parent’s ownership interest in
a subsidiary that do not result in a loss of
control:+884
Cash dividends paid:△363
△124
Effect of Exchange Rate
Changes on Cash and
Cash Equivalents
△114 △1
Net Increase (Decrease)
in Cash and Equivalents 3,786 3,007
Cash and Equivalents at
Term End 15,481 11,695
Consolidated Statement of Cash Flows
(units:¥mn)
©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED.
755 769 771
866 866
36 43 48
54 58
132 131 133
138 147
79 79 79
86 88
0
200
400
600
800
1000
15/4Q 16/1Q 16/2Q 16/3Q 16/4Q
42
ネットマーケティング事業 メディアコンテンツ事業
1,144
1,002 1,022 1,031
1,159
SEPTENI Group Workforce Number Trend
Non-Core Business(AXEL MARK)Internet Marketing Business Media Content Business Holding Company

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【SEPTENI HOLDINGS CO.,LTD.】Business Results for 4Q and Full Fiscal Year September 2016

  • 1. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Business Results for 4Q and Full Fiscal Year September 2016 November 8, 2016 SEPTENI HOLDINGS CO., LTD. www.septeni-holdings.co.jp/en/ Securities Code: 4293
  • 2. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 6.Appendix 2 Index 4.Full Year FY9/16 Review 1.Quarterly Consolidated Earnings Overview 2.Internet Marketing Business 3.Media Content Business - From FY9/16, we have applied the IFRS in place of J-GAAP, and we present the results for FY9/15 by rearranging them on the basis of IFRS. - We voluntarily disclose “net sales” in the past as reference information and disclose “revenue” as an indicator based on the IFRS. For revenue in Advertising Agency Sales, which make up most of the Internet Marketing Business, only the margin portion is posted as a net amount. - To appropriately express the actual condition of business, we voluntarily disclose “Non-GAAP operating income.” Non-GAAP operating income is a profit indicator of constant business performance determined by adjusting temporary factors, such as the amortization of intangible assets that are recognized at the time of acquiring a subsidiary, impairment losses and gains or losses on the sales of fixed assets from the IFRS-based operating income. - The numbers in this material are rounded to the nearest unit. 5. Policies for the Mid-Term Plan and FY9/17, and Earnings Estimates for 1Q FY9/17
  • 3. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 3 1.Quarterly Consolidated Earnings Overview
  • 4. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Revenue ¥4,468mn(up 13.9% year on year) ¥683mn(Down 32.8% year on year) Revenue expanded, and Operating Loss reduced quarter on quarter. Non-GAAP Operating Income Revenue ¥3,385mn(Up 6.8% year on year) ¥1,335mn(Up 10.7% year on year) Revenue ¥196mn(3.0times year on year) ¥-168mn(Down ¥18mn year on year) Non-GAAP Operating Income Non-GAAP Operating Income 4 Consolidated results Internet Marketing Business Media Content Business 4Q (Jul-Sep) Consolidated Earnings Highlights Operating income decreased due to the posting of a bad debt expense and large-scale promotional programs for non-core business. A bad debt expense of ¥96mn was posted to cover doubtful accounts receivable.Operating income stood at ¥1,431mn excluding the bad debt expense (up 18.6% year on year).
  • 5. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 4Q FY9/16 4Q FY9/15 Value Share YY Change Value Share Revenue 4,468 100.0% +13.9% 3,922 100.0% Gross Income 3,459 77.4% +6.7% 3,243 82.7% SG&A 2,777 62.2% +24.6% 2,229 56.8% Non-GAAP Operating Income 683 15.3% -32.8% 1,017 25.9% Operating Income 565 12.7% -0.7% 569 14.5% Profit for the period from continuing operations 206 4.6% -14.2% 240 6.1% Profit for the period attributable to owners of the parent 477 10.7% +54.1% 309 7.9% 4Q FY9/16 Estimate 4,750 ― ― 850 ― ― 654 (units:¥mn) 5 【Reference】Net Sales 19,127 ― +3.7% 18,437 ― 20,400 Consolidated Income Statement (Jul-Sep) Revenue did not increase as expected, and a bad debt expense of ¥96mn was posted to cover doubtful accounts receivable in the Internet Marketing Business. In Non-core business, Non-GAAP operating losses stood at ¥371mn due to the implementation of large-scale promotional programs for a game. In addition, an impairment loss of ¥177mn was posted pertaining to investments from a limited liability partnership.
  • 6. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 3,169 3,245 3,416 3,364 3,385 66 116 147 142 196 714 625 632 1,001 943 1,206 1,258 1,413 1,325 1,335 -150 -194 -176 -181 -168 66 -14 -49 108 -371 -105 -93 -128 -114 -112 25.9% 24.3% 25.4% 25.5% 15.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% -650 -150 350 850 1,350 1,850 2,350 2,850 3,350 3,850 4,350 4,850 4Q 1Q 2Q 3Q 4Q 2015/9期 2016/9期 6 4,468 4,181 3,922 4,471 6831,061 1,017 1,138 15/4Q 16/2Q16/1Q 16/4Q16/3Q Revenue (units:¥mn) 3,940 958 1,144 1,167 Core Business 1,056 15.3% Quarterly Consolidated Earnings Trend (by Business Segment) Operating margin (relative to revenue) Non-GAAP Operating Income Internet Marketing Media Content Non-core(AXEL MARK) Adjustment (corporate expenses, etc.) *The statement of intersegment revenue elimination is omitted, so the sum of revenues in each business does not match consolidated revenue (underlined numbers). The total Non-GAAP operating income of Core businesses increased 10.5% year on year.
  • 7. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 1,567 1,552 1,578 1,646 1,587 245 262 256 262 257 107 108 130 158 483310 359 369 348 450 0 500 1,000 1,500 2,000 2,500 4Q 1Q 2Q 3Q 4Q 2015/9期 2016/9期 2,3332,281 7 2,413 2,777 2,229 (units:¥mn) Quarterly Consolidated SG&A Trend FY9/15 FY9/16 Labor costs othersAdvertising expensesRent expenses, etc. *The booking rules have changed by transferring some of the labor costs in the Internet Marketing Business to costs and terminating the amortization of goodwill as a result of applying the IFRS (numbers are presented by rearranging them of 4Q FY9/15). Rose ¥548mn year on year, mainly due to increases in advertising expenses and other (bad debt expense). →Bad debt expenses:96 →Non-core:373
  • 8. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 8 2.Internet Marketing Business
  • 9. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 9 4Q FY9/16 4Q FY9/15 Value Share YY Change Value Share Revenue 3,385 100.0% +6.8% 3,169 100.0% Gross Income 3,096 91.5% +5.3% 2,940 92.8% SG&A 1,763 52.1% +1.5% 1,738 54.8% Non-GAAP Operating Income 1,335 39.4% +10.7% 1,206 38.1% 4Q FY9/16 Estimate 3,563 ― ― 1,456 【Reference】Net Sales 18,211 ― +2.7% 17,738 ― Internet Marketing Business Earnings Overview (units:¥mn) Business remained firm in Japan but sluggish overseas due to a decrease in advertising for large-scale projects. Overall transactions and revenue did not increase as expected. The operating margin increased despite the posting of ¥96mn as a bad debt expense to cover doubtful accounts receivable. Operating income stood at ¥1,431mn excluding the bad debt expense (gross margin: 42.3%; increase in the margin: up 18.6%). Earnings from the transactions of advertisement products offered to LINE increased as expected.
  • 10. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 3,169 3,245 3,416 3,364 3,385 1,206 1,258 1,413 1,325 1,335 38.1% 38.8% 41.4% 39.4% 39.4% 0.0% 10.0% 20.0% 30.0% 40.0% 0 1,000 2,000 3,000 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 収益 Non-GAAP営業利益 営業利益率(対収益) 10 (金額単位:百万円) Revenue Non-GAAP Operating Income Operating margin (relative to revenue) (units:¥mn) Internet Marketing Business Quarterly Earnings Trend The operating margin remained at a high level in 16/4Q despite the posting of ¥96mn as a bad debt expense.
  • 11. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. ( ) 11 ¥14.0bn (YonY+15%) ¥4.0bn (YonY+12%) 21.8% 10.2 % 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 121 122 136 142 140 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 35.5 34.0 39.3 41.2 39.6 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 34.5 31.1 19.0 21.8 18.5 76.8% ¥1.9bn (YonY-46%) ( ) Results of Internet Marketing Business Focus Mobile GlobalSocial (Volumes of smartphone advertising) Sum of volumes for Facebook, Twitter, LINE and Instagram Sum of volumes for overseas customers and volumes of distribution of domestic customers for overseas (units:¥100mn) *1. The numbers in the pie chart show the percentage of ¥18.2bn, the overall business sales (volumes) in this quarter. *2. The volumes in each area include an overlapped portion. 10.2 %
  • 12. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 100 169 270 303 532 0 25 50 75 100 125 150 175 200 225 250 275 300 325 350 375 400 425 450 475 500 525 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 52.0 55.6 56.5 55.6 55.5 0.0 5.0 0.0 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 12 QonQ +76% Internet Marketing Business New Focus Volumes related Application Video advertising (units:¥100mn) ( ) ※Volumes in 4Q/2015=100 Volumes of Advertisement promoting application
  • 13. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Internet Marketing Business Topics 13 Global Lion Digital Global LTD (Lion & Lion), a top-ranking digital agency in Southeast Asia, was made a subsidiary (in October 2016). The global network expanded to 14 bases in 8 countries. The aim is to expand operation after FY9/2017. Outline of Lion & Lion Date of establishment June 2012 Operation bases ・Kuala Lumpur, Malaysia ・Jakarta, Indonesia ・Hong Kong ・Singapore Sales Approx. 23 million US dollars (estimate for FY12/16) Number of employees Approx. 170 Composition of shareholders ・The Company group: 96.01% (acquisition at a price of approx. ¥1.4 billion) ・Management: 3.99%
  • 14. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 14 3.Media Content Business
  • 15. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 4Q FY9/16 4Q FY9/15 Value Share YY Change Value Share Revenue 196 100.0% +196.5% 66 100.0% Gross Income 114 58.4% +495.8% 19 29.1% SG&A 282 144.1% +66.2% 170 257.1% Non-GAAP Operating Income -168 -85.8% (-18) -150 -227.7% In the Manga Content Business, the scale of platform expanded steadily and advertisement revenue increased. Other new businesses grew firmly. Operating Loss in the Media Content Business reduced from the previous quarter. 15 4Q FY9/16 Estimate 185 ― ― -173 Media Content Business Earnings Overview (units:¥mn)
  • 16. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 16 Revenue expanded, and Operating Loss reduced quarter on quarter. (単位:百万円) 66 116 147 142 196 -150 -194 -176 -181 -168 -200 0 200 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 収益 Non-GAAP営業利益 (units:¥mn) Revenue Non-GAAP Operating Income Media Content Business Quarterly Earnings Trend
  • 17. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 198 234 281 332 398 4.7 5.4 7.1 9.2 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 0 50 100 150 200 250 300 350 400 10月 1月 4月 7月 10月 2015年 2016年 累計DL数(万) PV数(億) 13.5 17 Sales of native advertising in the application “GANMA!AD” extended steadily. Manga Content Business Overview Monthly page views and accumulated application downloads of GANMA! Comic books published in this quarter 2015 2016 Oct Jan Apr July Oct Over 3.5million Downloads Total number of DL(ten thousand) The number of monthly PV (100million) 397
  • 18. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 18 4.Full Year FY9/16 Review
  • 19. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Revenue ¥17,060mn(Up 19.6% year on year) ¥3,841mn(Up 26.8% year on year) Both Revenue and Non-GAAP Operating Income reached a new record high for the fifth consecutive year. Both business expansion and improvement profitability were achieved. Revenue expanded centering Manga Content Business Non-GAAP Operating Income Revenue ¥13,409mn(Up 20.8% year on year) ¥5,331mn(Up 39.7% year on year) Revenue ¥601mn(2.9times year on year) ¥-718mn(Down ¥187mn year on year) Non-GAAP Operating Income Non-GAAP Operating Income 19 Full Year FY9/16 Consolidated Earnings Highlights Consolidated results Internet Marketing Business Media Content Business ※ *Prior to FY9/14, comparison was made by calculating the numbers equivalent to those in the Japanese standards.
  • 20. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. FY9/16 FY9/15 Value Share YY Change Value Share Revenue 17,060 100.0% +19.6% 14,267 100.0% Gross Income 13,623 79.9% +18.9% 11,461 80.3% SG&A 9,803 57.5% +15.9% 8,457 59.3% Non-GAAP Operating Income 3,841 22.5% +26.8% 3,030 21.2% Operating Income 3,730 21.9% +44.6% 2,579 18.1% Profit for the period from continuing operations 2,252 13.2% +38.8% 1,622 11.4% Profit for the period attributable to owners of the parent 2,519 14.8% +7.1% 2,351 16.5% FY9/16 Estimate 17,342 ― ― 4,007 ― ― 2,696 Consolidated Income Statement (Full Year) 20 【Reference】Net Sales 76,401 ― +18.4% 64,548 ― 77,675 (units:¥mn) Achieved a significant increase in operating income on the back of profit growth in the Internet Marketing Business, which recovered losses caused by prior investments in the Media Content business and Non-core business. The dividend will be increased for the fourth consecutive year (to ¥16 per share) thanks to an increase in net income attributable to owners of the parent, offsetting a backlash to the income (¥653mn) posted in the previous year as a result of the sale of the DM Business.
  • 21. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 11,096 13,409 207 601 3,072 3,200 15/通期 16/通期 21 +20.8% +39.7% (-187) Revenue Non-GAAP Operating Income (百万円) 17,060 3,841 14,267 3,030 3,816 5,331 -530 -718 122 -326-378 -447 -1,500 0 1,500 3,000 4,500 15/通期 16/通期 Full Year Consolidated Earnings Trend (by Business Segment) (units: ¥mn) (units: ¥mn) FY9/15 FY9/16 FY9/15 FY9/16 Non-core(AXEL MARK)Internet Marketing Media Content Adjustment (corporate expenses, etc.) *The statement of intersegment revenue elimination is omitted, so the sum of revenues in each business does not match consolidated revenue (underlined numbers).
  • 22. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Internet Marketing Business Full-Year Review 22 Revenue Non-GAAP Operating Income Value(¥mn) YY Change Value(¥mn) YY Change Operating margin YY Change 13,409 +20.8% 5,331 +39.7% 39.8% +5.4pt Earnings Mobile Social Global - New bases were established in New York and Beijing. - Transactions of products related LINE surged. - High-level growth was achieved in both the Mobile and Social media businesses. - The market share rose, driven by the business of in-feed advertising. - Transactions declined approximately 5%, to ¥9.0 billion, due to the impact of a decrease in advertising for large-scale projects. - Transactions increased approximately 37% year on year, to ¥15.4 billion. - Net sales increased to ¥73.2 billion, raising the operating margin for sales for the fifth straight year to 7.3%. - Earnings from the transactions of smartphone advertising grew approximately 40% year on year to ¥54.0 billion, accounting for approximately 74%.
  • 23. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Media Content Business Full-Year Review 23 Revenue Non-GAAP Operating Income Value(¥mn) YY Change Value(¥mn) YY Change Operating margin YY Change 601 +190.7% -718 (-187) -119.4% +137.1pt Other New Businesses Manga Content Business - The medical platform business was included in the consolidated results from this fiscal year, in addition to the platform businesses for recruitment and social contribution. - Each business grew steadily. - Initiatives to commercialize the Company’s intellectual property. Twenty-seven new works were published as books. A total of 43 independent volumes were released, including sequels. - GANMA!, a manga content app., is spreading rapidly. The latest cumulative downloads are 3,970,000 DLs, an increase of approximately two times year on year. Monthly page views grew to as many as 1.35 billion PVs. - Sales of GANMA! AD, a native advertisement in the application, commenced.
  • 24. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Midterm Business Policies( FY9/14 to present ) 24 Global Concept Social Mobile Business Focus Increase the share of highly profitable businesses Create a mainstay business second to advertising “Double profits”
  • 25. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 1,593 2,259 3,030 3,841 3.5% 4.2% 4.7% 5.0% 0.0%0 2013/9期 2014/9期 2015/9期 2016/9期 25 J-GAAP IFRS(Non-GAAP Operating Income) Midterm Business Policies(FY9/14 to present) - Concept approx.2.4times Operating Income(¥mn) Operating margin on sales “Double profits” FY9/13 FY9/14 FY9/15 FY9/16 Operating income increased approximately 2.4 times in three years, and profitability also improved.
  • 26. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 107 540 2013/9期 2016/9期 19 154 0 2013/9期 2016/9期 26 Mobile Social Global approx. 5.1times (units:¥bn) 5 90 0 2013/9期 2016/9期 Midterm Business Policies(FY9/2014 to present) - Key Business approx. 8.3times approx. 16.5times (Volumes of smartphone advertising) ( ) ( )Sum of volumes for Facebook, Twitter, LINE and Instagram Sum of volumes for overseas customers and volumes of distribution of domestic customers for overseas * The volumes in each area include an overlapped portion. FY9/13 FY9/16 FY9/13 FY9/16 FY9/13 FY9/16 10.7 54.0 1.9 15.4 0.5 9.0
  • 27. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 27 5. Policies for the Mid-Term Plan and FY9/17, and Earnings Estimates for 1Q FY9/17
  • 28. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Midterm Business Policies(FY9/2017~) 28 Non-GAAP Operating Income:¥10bn Enhance our own media Expand advertising business globally Invest in what comes after the smartphone Earnings target Basic policies
  • 29. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Enhance our own media Expand advertising business globally 29 Internet Marketing Business Media Contents Business Stance of each business [Recognition of the environment in the market for smartphone advertisements] The domestic market is gradually going to mature. Strong growth continues globally with an improved ecosystem. [Domestic market] By strengthening the position established in the field of smartphones/ social media, the share will be expanded and profitability will be increased. [Overseas market] Both organic business growth and M&A will be the engine for subsequent growth. Development of GANMA! as the company's own medium that constitutes the primary revenue sources of the group. By expanding the scale of the company's own media, powerful segmental synergy with the Internet marketing business will be generated. Midterm Business Policies(FY9/2017~)
  • 30. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Policies for FY9/17 Aim to increase operating income on a consolidated basis through the sustainable growth of the Internet Marketing Business, while at the same time making large investments in the Manga Content Business to accelerate growth in and after the next fiscal year. - The ratio of voting rights will be reduced to less than 30% due to the sale. Axel Mark will be excluded from consolidated companies and become an equity method affiliate. - Some of the Axel Mark shares held by the Company will be sold in November 2016. - Establishment of the foundation for the monetization of the manga content business With measures for the profitability of the Manga Content Business ready for implementation, large-scale marketing investments will be made in or after the second half to expand the user base of GANMA!. - Aim to increase market share and improve profitability. - Focus on expanding global business, video advertising and in- house media. Internet Marketing Business Media Content Business Non-core business → Excluded from consolidated financial statements 30 - Additional investment of about 500 to 600 million yen annually to increase the media scale to more than 10 million DL - KPI for monetization: LTV(revenue from applications)> CPI(cost of traffic acquisition)
  • 31. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. [Reference] Retroactive corrections of P/L of FY9/16 (revised statement after reclassification) 31 Consolidated Income Statement FY9/16 Value Share Revenue 17,060 100.0% Gross Income 13,623 79.9% SG&A 9,803 57.5% Non-GAAP Operating Income 3,841 22.5% Operating Income 3,730 21.9% Profit for the period from continuing operations 2,252 13.2% Profit for the period from discontinued operations - - Profit for the period attributable to owners of the parent 2,519 14.8% 【Reference】Net Sales 76,401 ― After retroactive corrections (forecast) Value Share 13,862 100.0% 12,478 90.0% 8,350 60.2% 4,147 29.9% 4,154 30.0% 2,717 19.6% △465 - 2,519 18.2% 73,203 ― (units:¥mn) The retroactively corrected profits and losses of non-core businesses in FY9/16, which are to be compared in the next fiscal year and thereafter with the businesses excluded from the consolidated results, are presented after they are reclassified as discontinued businesses.
  • 32. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Earnings in 1Q FY9/16 Earnings Estimates for 1Q FY9/17 Expected growth rate Revenue 3,315 3,700 +11.6% Non-GAAP Operating Income 972 980 +0.8% Profit for the period attributable to owners of the parent 633 1,700 +168.7% 32 【Reference】Net Sales 17,260 19,000 +10.1% (units:¥mn) 1Q(Oct-Dec) Consolidated Earnings Estimates With the sale of Axel Mark, the Company expects to post ¥1.0 billion from discontinued businesses as net income. Based on this assumption, profit for the period attributable to owners of the parent is expected to increase significantly. The Internet Marketing Business is expected to achieve an increase in revenue and profit year on year. In the Media Content Business, sales are expected to increase significantly year on year, mainly on the back of the Manga Content Business, although the amount of the deficit will remain unchanged due to the continuation of prior investments. * The numbers in the above results for 1Q of FY9/16 are presented after reclassifying non-core businesses as discontinued businesses.
  • 33. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 33 Non-GAAP Operating Income Earning in 1Q FY9/16 Earnings Estimates for 1Q FY9/17 YY Change 1,258 1,297 +3.1% △194 △195 (-1) △93 △122 (-30) 972 980 +0.8% Revenue Earnings in 1Q FY9/16 Earnings Estimates for 1Q FY9/17 YY Change Internet Marketing Business 3,245 3,529 +8.8% Media Content Business 116 207 +77.9% Elimination or corporate △47 △36 (+10) Total 3,315 3,700 +11.6% (units:¥mn) 1Q(Oct-Dec) FY9/17 Earnings Estimates by Business Segment
  • 34. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 34 All estimates, opinions and plans provided in this document are based on the best information available at the time of the creation of this document on November 8, 2016 and we do not guarantee their accuracy. Therefore our actual results may differ due to various unforeseen risk factors and changes in global economies. Contact Information SEPTENI HOLDINGS CO., LTD. www.septeni-holdings.co.jp/en/ Corporate Planning, IR Division TEL: +813-6857-7258 E-mail: ir@septeni-holdings.co.jp Thank you for your interest!
  • 35. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 35 6.Appendix
  • 36. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Company Overview 36 As of September 30, 2016 Company Name SEPTENI HOLDINGS CO., LTD. Representative President and Representative Director Koki Sato Headquarters Sumitomo Fudosan Shinjuku Grand Tower, 8-17-1 Nishishinjuku, Shinjuku-ku, Tokyo Securities Code 4293 (JASDAQ) Business Realm The holding company for a group of companies conducting primarily Internet-related and other businesses Established October 29, 1990 Capitalization ¥2,085 million Shares Issued 27,728,300 shares (Including 1,784,831 treasury shares) Consolidated Workforce 930 full time employees, 1159 full time and contracted employees
  • 37. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Main Group Companies by Business Segment 37 November 8, 2016 Holding Company SEPTENI HOLDINGS CO., LTD SEPTENI VENTURES Co., Ltd. SEPTENI CO., LTD Internet ad agency/Providing assistance for overall promotions on internet Septeni Asia Pacific Pte. Ltd. Internet ad agency in Asia and Pacific Ocean region MANGO Inc. SEM Operation Business Septeni America, Inc. Internet ad agency based in North America region Vasara Inc. Internet ad agency Septeni Europe Co.,Ltd Internet ad agency based in Europe region HighScore, Inc. Social Media Marketing Support Business SEPTENI China Limited Internet ad agency based in China Septeni Original,Inc. Plannnig and development of web service SEPTENI TECHNOLOGY CO., LTD. Web service development SETPENI CROSSGATE CO., LTD. Ad Network and Platform Business JNJ INTERACTIVE INC. Internet ad agency in South Korea Tricorn Corporation CRM Service Business Lion Digital Global LTD Internet ad agency based in Southeast Asia New Business Development Internet Marketing Business Media Content Business COMICSMART INC. Manga Content Business gooddo, Inc. Platform business of social contribution ViViVit Inc. Recruitment platform business Pharmarket, Inc. Medical platform business TowaStela, Inc. Childcare platform business
  • 38. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Business Model for the Internet Marketing Business 38 Comprehensive Marketing Support Services for corporations leveraging the Internet. Internet advertising sales and provision of various web solutions, We will provide In-House Services such as marketing platforms including an ad network and cloud-based CRM services. Clients Internet Marketing Business Web Solutions In-House Services •Website creation, operations •Creative •SEO •Social media creation, operations •Cloud based CRM Systems •Advertising platforms •Internet media Users Internet Media Advertising Sales Solution Provision Service Provision Advertising Purchases Advertising Distribution, Display Campaign Implementation, Operation, Effectiveness Measurement Information Dispatch Advertising Agency Sales etc etc
  • 39. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. Users Media Content Business Business Model for the Media Content Business 39 Manga Artists Cultivation Providing Works Distribution Manga Content Business Management of Manga Artists Manga Distribution Service (GANMA!) ViViViT gooddo Pharmarket Provision of information on job seekers Activity support Provision of solutions for medical institutions Corporation/ Group/ Medical institutions Social contribution platform business Recruitment platform business Medical platform business Registration of information Support action on the Internet In addition, the business develops platform-type businesses related to “recruitment,” “social contribution” and “medical services” as a new business born from intrapreneurship. The Manga Content Business engages in the cultivation and production of Manga artists and the Manga distribution service for the purpose of planning and developing our own intellectual property (IP).
  • 40. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 40 End FY9/16 End FY9/15 Change Main Change Current Assets 26,268 22,275 +3,993 Cash and deposits:+3,786 Accounts receivable:+165 Non-current Assets 3,712 3,360 +352 Investment securities:+153 Long-term deferred tax assets: +121 Total Assets 29,981 25,635 +4,346 Current Liabilities 14,191 13,097 +1,095 Accounts payable:+450 Income taxes payable:+554 Non-current Liabilities 744 247 +497 Long-term loans payable:+509 Total Liabilities 14,935 13,343 +1,592 Total Capital 15,046 12,292 +2,754 Retained earnings:+2,320 Capital surplus: +456 Total Liabilities and Capital 29,981 25,635 +4,346 Consolidated Statement of Financial Position (units:¥mn)
  • 41. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 41 End FY9/16 Main Changes FY9/15 Cash Flows from Operating Activities 3,209 Profit before taxes from continuing operations:+3,847 Increase in operating receivables:+450 Payment of corporate income tax: △1,597 1,874 Cash Flows from Investing Activities △109 proceeds from sales of investment securities:+277 Purchase of securities:-197 Purchase of intangible assets:-△262 1,258 Cash Flows from Financing Activities 801 Increase (decrease) in loans payable:+270 Changes in a parent’s ownership interest in a subsidiary that do not result in a loss of control:+884 Cash dividends paid:△363 △124 Effect of Exchange Rate Changes on Cash and Cash Equivalents △114 △1 Net Increase (Decrease) in Cash and Equivalents 3,786 3,007 Cash and Equivalents at Term End 15,481 11,695 Consolidated Statement of Cash Flows (units:¥mn)
  • 42. ©SEPTENI HOLDINGS CO.,LTD. ALL RIGHTS RESERVED. 755 769 771 866 866 36 43 48 54 58 132 131 133 138 147 79 79 79 86 88 0 200 400 600 800 1000 15/4Q 16/1Q 16/2Q 16/3Q 16/4Q 42 ネットマーケティング事業 メディアコンテンツ事業 1,144 1,002 1,022 1,031 1,159 SEPTENI Group Workforce Number Trend Non-Core Business(AXEL MARK)Internet Marketing Business Media Content Business Holding Company