This document outlines the requirements and duties for search engine optimization (SEO). It notes that SEO requires a dedicated team including a developer, writer, designer, and several SEO specialists. Their duties include on-page optimization like addressing issues with meta tags and URLs. Off-page optimization involves activities like article submissions, links building, and social media. The company must support the SEO team by quickly fixing any technical problems to improve organic search rankings.

1. HOW WORKS ?
• SEO’s Requirements
• Team Work
• Company’s Support
• Duties of SEO SlideShare.Net/AyazAhmad01

2. SEO’S REQUIREMENTS
Dedicated Developer
Dedicated Writer
Dedicated Designer
1 Senior SEO person + 1 Link-Builder + 1 Social
media person
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3. DUTIES OF SEO
 On-Page
 Off-Page
 Webmasters Tools
 Organic Ranking
 Social Media
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4. DEDICATED
SEO needs a dedicated developer to fix out every development issue instantly.
Some Development issues are mentioned below:
And all other Development issues
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URL structure issue Page Speed issue Duplicate Pages and
Meta Tags issues
Site-Map Issue Robot Txt file Server Downtime look-up
Meta Tags PHP Errors Canonical Issues
HTML Errors Social Media Integration Redirection
CSS Errors Images Minify Errors Links Errors

5. DEDICATED
SEO needs a dedicated designer to fix out every designing issue.
Some Designing issues are mentioned below:
 Attractive and Featured Design
 User Friendly Navigation to increase the user experience
And some other designing issues
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6. ON-PAGE
SEO’s duty is to maintain website’s On-Page issue with the help of Developer and Designer.
Some of maintaining points are mentioned below:
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URL structure
issue
Social Media
Integration
Internal Linking Webmasters
tools
Page Speed
issue
Title Tags Duplicate Pages
and Meta
Keyword
Density
PHP Errors Canonical
Issues
Keyword Tags Tags issues Search Engine
Indexing
Google analytics Site-Map Issue
Description Tags Server Downtime Landing Pages
against
keywords
Robot Txt file Unique
Content
Footer Links Side-Wide Links Widgets Categories
Maintains

7. OFF-PAGE
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Article Submission Answers & Questions Business Listing Local Listing
Forum Submission Directory Submission Photo Sharing Feed Submission
Bookmarking Reviews Blog Submission Keywords density
Bad Links Removal Bad Neighborhood
lookup
Class C IP lookup Competitor Analysis
Keywords Analysis Product and keyword
lookup
Optimizing Exact
keyword against product
page
Keyword Ranking
Tracking

8. AND COMPANY
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AFTER TEAM WORK

9. RESULTS
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