SlideShare a Scribd company logo
1 of 26
JJooaannnnaaVVaaiioouu..ccoomm
What Are “Links” in the Online World? 
 Links are mentions of a website’s page address (URL) on other 
websites that appear in the form of a clickable link or 
“hyperlink”. 
 Another synonym word for the word links is “backlinks”. 
Meaning links that lead visitors back to your website when they 
click on them.
Why Are “Links” Important? 
 In real life, when other people talk about you to someone 
else, they make you more popular and more widely known for 
something. On the internet, this is what “Links” do for your 
personal website, your brand or your business. 
 Search engines like Google run programs that crawl the web 
all the time, in order to find new valuable resources of 
information, save those in their index and later on present to 
Google users who search. Search engines do that by discovering 
new “LINKS” on authoritative websites that they trust.
Why Are “Links” Important? 
 The overall synthesis and quality of a website’s link profile is 
very important for Search Engine Optimization. That is because 
Google checks how many links you have, who links back to you 
and how authoritative these links (“mentions” of your website 
pages on other sites) are in order to rank your website in their 
top organic search results. 
 Not all links are created equal through. Ranking on top page 
of Google is more a link quality matter rather than a quantity 
one.
Why Are “Links” Important? 
 Links are only a part of the equation when it comes to ranking 
at the top of Google SEO results. You also need to have a Google 
friendly and user friendly design, digestible and easy navigation, 
high quality and unique content that satisfies user requests, 
social shares and engagement and much more. 
 All these count for Google. If you attend to those and start 
gaining quality links, you will have the greatest chances to get to 
the top.
LLiinnkkss are only one of the 
200+ ranking factors that Google 
looks at to rank your website. 
BBuutt ssttiillll rreemmaaiinnss oonnee ooff tthhee mmoosstt iimmppoorrttaanntt 
oonneess,, aalloonngg wwiitthh ggoooodd oonnssiittee sseeoo aanndd hhiigghh 
qquuaalliittyy ccoonntteenntt..
Who’s Interested in “Links”? 
 Anyone that has a personal or a business website and wants 
to show up on Google search engine’s top organic results. If you 
are interested in being found on Google when people specifically 
look more information about your product or services then you 
will need to gain “Links” back to your pages you promote. 
 Google is interested in the synthesis and quality of your 
website’s overall links. Who links to you can help and hurt you at 
the same time.
Links Types as per Placement 
 The way a website is structured and the links it has pointing to 
other pages of the same website and the links to other related 
websites, are also important for Google and SEO. Usually the 
home page of a website is the strongest when it comes to 
overall SEO authority as it normally acquires more links than the 
other (inner or internal) pages.
Links Types as per Placement 
 For example if you link from your home page to your services 
page you are transferring a % of your home page authority to 
this internal page and you indicate to Google that it is somehow 
an important page for you. So some links you get from other 
websites will send people to your home page and others will 
send people to your internal pages. Depends on what kind of 
site you have and the content you create. 
VS OOvveerraallll 
DDoommaaiinn 
LLiinnkkss 
HHoommeeppaaggee 
LLiinnkkss 
IInntteerrnnaall 
LLiinnkkss
Link Types as per Placement 
SSiitteewwiiddee 
LLiinnkkss 
SSiiddeebbaarr 
LLiinnkkss 
FFooootteerr 
LLiinnkkss 
 Sidebar Links are the links that reside in your website’s sidebar (if you use one). 
 Footer Links are the links that reside in the footer (the bottom part of your website). 
 Sidebar and Footer Links are considered “sitewide” links which means they appear on all 
pages of a website. Additionally, there are the main (top) menu links or “tabs” that usually 
represent the most important pages like the “about us”, “contact”, “what we do” page etc 
that belong to the “sitewide” link category. 
 Contextual Links are the links that reside in an article’s or page’s content. This is the best 
quality of links your website can have (as we speak) compared to the other types.
More Link Types 
IInntteerrnnaall 
LLiinnkkss 
EExxtteerrnnaall 
LLiinnkkss 
NNoo--ffoollllooww 
LLiinnkkss 
DDoo--ffoollllooww 
LLiinnkkss 
 Internal Links to a page on your website is the number of other pages on your website 
that link back to your specific page. 
 External Links on a page on your website is the number of links you have on this page 
that send readers to other websites. 
 No follow Links are the links that have the “nofollow” attribute on them, as an indicator 
to Google that they should not pass any SEO (ranking) power also known as “seo link juice”. 
 Do follow Links are the links that pass “seo link juice” and ranking power to a page.
Link Types as per Linking Source 
WWEEBB 2..00ss FFoorruummss DDiirreeccttoorriiee 
ss 
SSoocciiaall 
MMeeddiiaa 
QQ&&AAss BBllooggss 
PPrreessss 
RReelleeaasseess 
IImmaaggee 
SSiitteess 
PPDDFF//PPPPTT 
SSiitteess 
VViiddeeoo 
SSiitteess 
WWiikkii 
SSiitteess 
YYoouurr 
WWeebbssiittee
Link Types as per “Anchor” Text 
RRaaww oorr 
““NNaakkeedd”” oorr 
““UURRLL”” LLiinnkkss 
BBrraanndd LLiinnkkss GGeenneerriicc LLiinnkkss 
MMoonneeyy 
KKeeyywwoorrddss 
lliinnkkss 
LLSSII –– 
RReelleevvaanntt 
KKeeyywwoorrdd 
LLiinnkkss 
“Anchor” is the text that is hyplerlinked or simply; the title text of the link that sends people to your website. 
 “Raw” or “naked” or “URL” links are the links that have the url and its variations as anchors. 
Examples-> JoannaVaiou.com, http://joannavaiou.com, http://www.JoannaVaiou.com etc. 
 Brand Links are the links that have your brand name as anchor. Example: Joanna Vaiou. 
 Generic Links are the links that have random anchors that say nothing to users or Google about the 
page they link to. Examples: Click here, Visit Website, More info etc. 
 Keyword rich or “money” keyword Links are the links that have the keyword you are targeting (seo 
wise) and want to appear on top page of Google as anchor. 
 LSI (latent Semantic Indexing) or Relevant Keyword Links are the links that have as anchor relevant 
keywords to the niche keywords you are targeting seo wise. Google considers these keywords highly 
relevant to your niche website and you should incorporate those in your seo & content campaigns.
Links are Still Important… 
 SEO changes and evolves in vertiginous speed. Google 
engineers update their algorithm frequently and alter the way 
they evaluate websites. Though, no matter how frequently rules 
change, Google always looks at the synthesis of your website’s 
acquired links (backlinks or incoming links) and takes it into 
account in order to rank you and your competitors. 
 WHO LINKS to you or mentions YOU is always a crucial factor 
for Google to rank your website higher in the organic (SEO) 
spots.
Links are Still Important… 
 Imagine YOU are a Personal Growth Coach and just had your 
first book published about how personal development helped 
you improve your life and allowed you to build a successful 
coaching business. Now you are at that place where you can 
help others do the same. 
Who’s Your Audience? 
First of all  Your Family, either you want it or not .
Links are Still Important… 
 Of Course! Your family will be first to know and they will be 
thrilled. They will congratulate you and tell everyone they know. 
WWhhoo kknnoowwss.... 
They even might throw you a party to celebrate the happy 
career development you have come to experience.
Links are Still Important… 
 Family is Family – They should always support you no matter 
what… 
Your family members will offer you emotional support and fill 
your heart with more love and self contentment. 
Congratulations. You have just became “famous” and “known” 
for writing a book in a niche (small or big) that is not actually 
interested in your book and most likely haven’t read such a book 
in their whole life. They are just happy for you. Cherish these 
moments.
Links are Still Important… 
But… What about visibility, marketing your book and SSAALLEESS? 
Or recognition from people that are in a niche that is really 
interested in what you are writing in this book? 
Imagine if somehow you got Mr. Tonny Robbins to read and 
actually like what you have to say in your book. Mr. Robbins is in 
the same industry as you but he is not a direct competitor... He 
is the Top of the Top Life and Business Coaches. On the other 
hand, you have just wrote your first book.
Links are Still important… 
 What if Mr. Robbins made a public post on his social networks 
about the latest book he read (Yours for example) and what he 
liked about it? For no special reason. Just because he liked it. 
What would tthhiiss mmeeaann ffoorr yyoouu?? 
• Instant Recognition of your persona to Millions and Millions of 
people that are already “into life and business coaching” as an 
expert in your niche? 
• Tremendous Boost of your own social media following? 
• Lots of book copy sales only by this public recommendation? 
Absolutely. “Quality” Wins “Quantity” BIG TIME.
Basic Link Building Best Practices 
As mentioned earlier, knowing your links is not enough to rank high on 
Google. 
 The more quality links you get from a variety of sources (other 
websites of several types), the better your SEO rankings will be. 
 The “Quality” of your links depends on many factors but the two 
most prevalent are: 
1)RELEVANCE and 
2)AUTHORITY (A mention from Mr. Tonny Robbins in our previous 
example would have both relevance and authority which would make 
this a PERFECT link).
Moz Domain Authority 
Moz.com has invented “Domain Authority” or “DA” as one SEO 
authority metric that partially determines the quality of a link 
from another website back to yours. 
I have created a report for the person who manages your digital 
marketing accounts which you can download for free as 
instructed in the following slides. 
 49 High Domain Authority Websites ttoo CCrreeaattee FFuullll PPrrooffiilleess 
wwiitthh LLiinnkkss aanndd DDeessccrriippttiioonnss ffoorr yyoouurr BBrraanndd’’ss WWeebbssiittee..
Want it? Click Below to Get it
Or Follow my Post on Linkedin Pulse
Thank You.

More Related Content

Recently uploaded

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyEnvi Guru
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUsayangkamuu240203
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfnehapardhi711
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptGreg Jarboe
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfJuan Pineda
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfReportGarden
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! Tasos Veliadis
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationnoufiraahmd
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
How to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsHow to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsMunene Kelvin
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?NapierPR
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.SejuTakayama
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionVictoria Gaitskell
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 

Recently uploaded (20)

Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
How to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing AgencyHow to Start and Grow a Digital Marketing Agency
How to Start and Grow a Digital Marketing Agency
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdf
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
SocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundationSocialMedia Marketing Plan for TheSparksFoundation
SocialMedia Marketing Plan for TheSparksFoundation
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
How to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsHow to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO Results
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Tony Robbins and SEO: "Quality" VS "Quantity"

  • 2. What Are “Links” in the Online World?  Links are mentions of a website’s page address (URL) on other websites that appear in the form of a clickable link or “hyperlink”.  Another synonym word for the word links is “backlinks”. Meaning links that lead visitors back to your website when they click on them.
  • 3. Why Are “Links” Important?  In real life, when other people talk about you to someone else, they make you more popular and more widely known for something. On the internet, this is what “Links” do for your personal website, your brand or your business.  Search engines like Google run programs that crawl the web all the time, in order to find new valuable resources of information, save those in their index and later on present to Google users who search. Search engines do that by discovering new “LINKS” on authoritative websites that they trust.
  • 4. Why Are “Links” Important?  The overall synthesis and quality of a website’s link profile is very important for Search Engine Optimization. That is because Google checks how many links you have, who links back to you and how authoritative these links (“mentions” of your website pages on other sites) are in order to rank your website in their top organic search results.  Not all links are created equal through. Ranking on top page of Google is more a link quality matter rather than a quantity one.
  • 5. Why Are “Links” Important?  Links are only a part of the equation when it comes to ranking at the top of Google SEO results. You also need to have a Google friendly and user friendly design, digestible and easy navigation, high quality and unique content that satisfies user requests, social shares and engagement and much more.  All these count for Google. If you attend to those and start gaining quality links, you will have the greatest chances to get to the top.
  • 6. LLiinnkkss are only one of the 200+ ranking factors that Google looks at to rank your website. BBuutt ssttiillll rreemmaaiinnss oonnee ooff tthhee mmoosstt iimmppoorrttaanntt oonneess,, aalloonngg wwiitthh ggoooodd oonnssiittee sseeoo aanndd hhiigghh qquuaalliittyy ccoonntteenntt..
  • 7. Who’s Interested in “Links”?  Anyone that has a personal or a business website and wants to show up on Google search engine’s top organic results. If you are interested in being found on Google when people specifically look more information about your product or services then you will need to gain “Links” back to your pages you promote.  Google is interested in the synthesis and quality of your website’s overall links. Who links to you can help and hurt you at the same time.
  • 8. Links Types as per Placement  The way a website is structured and the links it has pointing to other pages of the same website and the links to other related websites, are also important for Google and SEO. Usually the home page of a website is the strongest when it comes to overall SEO authority as it normally acquires more links than the other (inner or internal) pages.
  • 9. Links Types as per Placement  For example if you link from your home page to your services page you are transferring a % of your home page authority to this internal page and you indicate to Google that it is somehow an important page for you. So some links you get from other websites will send people to your home page and others will send people to your internal pages. Depends on what kind of site you have and the content you create. VS OOvveerraallll DDoommaaiinn LLiinnkkss HHoommeeppaaggee LLiinnkkss IInntteerrnnaall LLiinnkkss
  • 10. Link Types as per Placement SSiitteewwiiddee LLiinnkkss SSiiddeebbaarr LLiinnkkss FFooootteerr LLiinnkkss  Sidebar Links are the links that reside in your website’s sidebar (if you use one).  Footer Links are the links that reside in the footer (the bottom part of your website).  Sidebar and Footer Links are considered “sitewide” links which means they appear on all pages of a website. Additionally, there are the main (top) menu links or “tabs” that usually represent the most important pages like the “about us”, “contact”, “what we do” page etc that belong to the “sitewide” link category.  Contextual Links are the links that reside in an article’s or page’s content. This is the best quality of links your website can have (as we speak) compared to the other types.
  • 11. More Link Types IInntteerrnnaall LLiinnkkss EExxtteerrnnaall LLiinnkkss NNoo--ffoollllooww LLiinnkkss DDoo--ffoollllooww LLiinnkkss  Internal Links to a page on your website is the number of other pages on your website that link back to your specific page.  External Links on a page on your website is the number of links you have on this page that send readers to other websites.  No follow Links are the links that have the “nofollow” attribute on them, as an indicator to Google that they should not pass any SEO (ranking) power also known as “seo link juice”.  Do follow Links are the links that pass “seo link juice” and ranking power to a page.
  • 12. Link Types as per Linking Source WWEEBB 2..00ss FFoorruummss DDiirreeccttoorriiee ss SSoocciiaall MMeeddiiaa QQ&&AAss BBllooggss PPrreessss RReelleeaasseess IImmaaggee SSiitteess PPDDFF//PPPPTT SSiitteess VViiddeeoo SSiitteess WWiikkii SSiitteess YYoouurr WWeebbssiittee
  • 13. Link Types as per “Anchor” Text RRaaww oorr ““NNaakkeedd”” oorr ““UURRLL”” LLiinnkkss BBrraanndd LLiinnkkss GGeenneerriicc LLiinnkkss MMoonneeyy KKeeyywwoorrddss lliinnkkss LLSSII –– RReelleevvaanntt KKeeyywwoorrdd LLiinnkkss “Anchor” is the text that is hyplerlinked or simply; the title text of the link that sends people to your website.  “Raw” or “naked” or “URL” links are the links that have the url and its variations as anchors. Examples-> JoannaVaiou.com, http://joannavaiou.com, http://www.JoannaVaiou.com etc.  Brand Links are the links that have your brand name as anchor. Example: Joanna Vaiou.  Generic Links are the links that have random anchors that say nothing to users or Google about the page they link to. Examples: Click here, Visit Website, More info etc.  Keyword rich or “money” keyword Links are the links that have the keyword you are targeting (seo wise) and want to appear on top page of Google as anchor.  LSI (latent Semantic Indexing) or Relevant Keyword Links are the links that have as anchor relevant keywords to the niche keywords you are targeting seo wise. Google considers these keywords highly relevant to your niche website and you should incorporate those in your seo & content campaigns.
  • 14. Links are Still Important…  SEO changes and evolves in vertiginous speed. Google engineers update their algorithm frequently and alter the way they evaluate websites. Though, no matter how frequently rules change, Google always looks at the synthesis of your website’s acquired links (backlinks or incoming links) and takes it into account in order to rank you and your competitors.  WHO LINKS to you or mentions YOU is always a crucial factor for Google to rank your website higher in the organic (SEO) spots.
  • 15. Links are Still Important…  Imagine YOU are a Personal Growth Coach and just had your first book published about how personal development helped you improve your life and allowed you to build a successful coaching business. Now you are at that place where you can help others do the same. Who’s Your Audience? First of all  Your Family, either you want it or not .
  • 16. Links are Still Important…  Of Course! Your family will be first to know and they will be thrilled. They will congratulate you and tell everyone they know. WWhhoo kknnoowwss.... They even might throw you a party to celebrate the happy career development you have come to experience.
  • 17. Links are Still Important…  Family is Family – They should always support you no matter what… Your family members will offer you emotional support and fill your heart with more love and self contentment. Congratulations. You have just became “famous” and “known” for writing a book in a niche (small or big) that is not actually interested in your book and most likely haven’t read such a book in their whole life. They are just happy for you. Cherish these moments.
  • 18. Links are Still Important… But… What about visibility, marketing your book and SSAALLEESS? Or recognition from people that are in a niche that is really interested in what you are writing in this book? Imagine if somehow you got Mr. Tonny Robbins to read and actually like what you have to say in your book. Mr. Robbins is in the same industry as you but he is not a direct competitor... He is the Top of the Top Life and Business Coaches. On the other hand, you have just wrote your first book.
  • 19.
  • 20.
  • 21. Links are Still important…  What if Mr. Robbins made a public post on his social networks about the latest book he read (Yours for example) and what he liked about it? For no special reason. Just because he liked it. What would tthhiiss mmeeaann ffoorr yyoouu?? • Instant Recognition of your persona to Millions and Millions of people that are already “into life and business coaching” as an expert in your niche? • Tremendous Boost of your own social media following? • Lots of book copy sales only by this public recommendation? Absolutely. “Quality” Wins “Quantity” BIG TIME.
  • 22. Basic Link Building Best Practices As mentioned earlier, knowing your links is not enough to rank high on Google.  The more quality links you get from a variety of sources (other websites of several types), the better your SEO rankings will be.  The “Quality” of your links depends on many factors but the two most prevalent are: 1)RELEVANCE and 2)AUTHORITY (A mention from Mr. Tonny Robbins in our previous example would have both relevance and authority which would make this a PERFECT link).
  • 23. Moz Domain Authority Moz.com has invented “Domain Authority” or “DA” as one SEO authority metric that partially determines the quality of a link from another website back to yours. I have created a report for the person who manages your digital marketing accounts which you can download for free as instructed in the following slides.  49 High Domain Authority Websites ttoo CCrreeaattee FFuullll PPrrooffiilleess wwiitthh LLiinnkkss aanndd DDeessccrriippttiioonnss ffoorr yyoouurr BBrraanndd’’ss WWeebbssiittee..
  • 24. Want it? Click Below to Get it
  • 25. Or Follow my Post on Linkedin Pulse

Editor's Notes

  1. Links Image source: http://www.norwalklionsclub.com/links.html. Tony Robbins Image Source: http://addicted2success.com/quotes/a-day-with-the-1-peak-performance-coach-anthony-robbins/
  2. Picture credit: http://www.untfsu.com/links.html