SEO stands for search engine optimization and involves optimizing websites to increase their relevance for specific search terms to attract organic search traffic. This is done through techniques like on-page editing, link building, and targeting different types of searches like image, local, and mobile searches. The goal is to understand how search engines work and what users search for in order to help websites rank higher in search results. While SEO can be complex, the basics are easy to understand and free education is widely available online to help websites improve their search visibility.

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SEARCH ENGINE OPTIMIZATION
SEO stands for “search engine optimization.” It
is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results
on search engines.
SEO may target different kinds of search,
including image search, local search, video
search, academic search, news search and
industry-specific vertical search engines.
As an Internet marketing strategy, SEO
considers how search engines work, what people
search for, the actual search terms or keywords
typed into search engines and which search
engines are preferred by their targeted audience.
Optimizing a website may involve editing its
content, HTML and associated coding to both
increase its relevance to specific keywords and
to remove barriers to the indexing activities of
search engines.
Promoting a site to increase the number of
backlinks, or inbound links, is another SEO
tactic. As of May 2015, mobile search has finally
surpassed desktop search.
Google is developing and pushing mobile search
as the future in all of its products and many
brands are beginning to take a different approach
to their internet strategies
The world of SEO is complex, but most people
can easily understand the basics. Even a small
amount of knowledge can make a big difference.
Free SEO education is widely available on the
web, including in guides like this. Combine this
with a little practice and you are well on your
way to becoming a guru.
Firms that practice SEO can vary; some have a
highly specialized focus, while others take a
broader and more general approach.