Bob, a field engineer, relies on an app provided by his company to query data for his job, but has limitations when more advanced tasks are required. He usually has to contact the IT department for help, but they may not respond instantly. Semantika is a platform that allows users to query data using natural language instead of SQL, minimizing the need to involve IT experts. It provides benefits like giving end users more control over data access and reducing bottlenecks caused by sole reliance on IT help.