This document discusses funding and revenue sources for sports and entertainment at various levels from local to professional. For sports, funding comes from sources like local fundraisers, sponsors, and fees for local levels, and ticket sales, merchandise, and endorsements for professional levels. Entertainment also ranges from local donors and renting space for venues, to ticket sales, endorsements, and merchandise for professional companies and entertainers. The document provides examples of common funding sources like patrons, investors, and sponsors as well as revenue sources from ticket sales, concessions, and merchandise across levels and types of sports and entertainment organizations.

1. The Money of Sports &
Entertainment Marketing
How do they make it? How much do
they keep?

2. Funding & Revenue in Sports
· Funding in sports depends on the level of
sports
· Local level - fundraisers, tournaments, local
advertisers, local sponsors, camps, concessions,
fees
· Semi-pro - corporate sponsorships, investors,
bank loans, contests, giveaways, camps
· Professional - Endorsements, ticket sales,
merchandise sales, personal appearances,
contests, giveaways

3. Funding & Revenue in
Entertainment
· Depends on the level and whether it is a venue,
a company or an entertainer
· Local venues - contests, fundraisers, rent out
for all types of activities, bank loans, investors,
local sponsors, local donors
· Local companies (groups) - Local donors, local
sponsors, ticket sales, fundraisers, guest
appearances at local venues, schools
· Local entertainers - Local donors, investors,
guest appearances, sponsors

4. Regional Entertainment
Funding & Revenue
· Venues - Advertisers, Patrons, Corporate
Sponsors, Investors, Bank loans, Ticket
Sales, Contests, Giveaways, etc.
· Companies - Patrons, Corporate
Sponsors, Investors, Fundraisers, Ticket
Sales, Merchandise Sales
· Entertainer - Salary or Ticket Sales,
Sponsors, Investors, Guest Appearances

5. Professional Entertainment
Funding & Revenue
· Venues - Ticket sales, Bank loans, Patrons,
Corporate Sponsors, Merchandise sales,
Concessions, Investors, Special Events,
Contests, Giveaways
· Companies - Ticket sales, Patrons, Corporate
Sponsors, Merchandise sales, Investors, Guest
appearances
· Entertainers - Ticket sales, Endorsements,
Merchandise sales, Guest appearances

6. What is Funding?
· Funding - Getting money to run the
business or activity
· Usually this is money before the event
takes place to put the event on
· Funding includes - Patrons, Investors,
Bank loans, Sponsorships, Donors,
Fundraisers, etc.

7. What is Revenue?
· Revenue - The money you get from
selling your product or service (before
expenses are deducted).
· Revenue includes ticket sales,
concessions, merchandise sales, camps,
schools (theater, dance or choral schools),
paid guest/personal appearances, money
made from contests, money made from
advertisement sales

8. Pricing Strategies
· What are some pricing strategies that can be
used to increase sales & revenue in sports &
entertainment marketing?
· Package deals - multiple tickets, tickets & parking,
tickets & food, tickets & merchandise, tickets &
backstage passes, etc.
· Group discounts
· Special group days
· Discounts for certain types of people (seniors,
teachers, military, etc.)

9. IT’S ALL ABOUT THE
MONEY!!!