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Selling Safety
to the Front Line Employee
Patrick J. Karol CSP
Sr Director Safety
- My Foreman
“If I have to wear these
things, you have to!”
It becomes personal to me
Make Safety Personal for others
To Sell Safety to
the Front Line Employee
Make Safety Personal
Have a Vision
Have a Vision
No One Gets Hurt
Every Injury is Preventable
A Safe Day. A Safe Tomorrow. A Safe Career.
Best Damn Ship in the Navy
World of work that is healthy, safe and sustainable
Safest Company in the Industry
Messaging
Operational Terms
Clichés Prohibited
Hand Written
Verbal: What you say 7%
Vocal: How you sound 38%
Visual: How you look 55%
Albert Mehrabian Silent Messages study
Tell a Story Simple
Unexpected
Concrete
Credible
Emotional
3 Things You Can Do
1. Display your vision
2. Define in operational terms
3. Share a success story
Know what they want most
“Praise the slightest
improvement and
praise every
improvement. Abilities
wither under criticism;
they blossom under
encouragement”
- Dale Carnegie
Recognize
Accomplishments
Safety is a
Monitor PerformanceWho is your Rock Star?
3 Things You Can Do
1. Make a commitment to find out what one
person wants most
2. Treat incidents as an opportunity to improve
3. Celebrate every success; individual and team
Lead With Your Heart
Make Safety Personal
It’s not about the numbers
Have a
“Make Safety Personal”
Conversation
3 Things You Can Do
1. Commit to one “Make Safety Personal”
conversation per week.
2. Post photos of things that are important
3. Start every meeting with a Safety Moment
Tips
Convince someone to do you a favor
Remember names, 3X in 5 min.
Nod you head during conversation
Provide and ask for feedback
Roadblocks
20% rule
Company Culture
Turnover
# of Employees
Be More Like…
Henry Ford Jack Sparrow Mother Teresa
HeartVision Knowledge
Now, imagine that conversation
going something like this…
Resources
It’s Your Ship, Captain D. Michael Abrashoff, commander, USS Benfold
It’s My Pleasure, Dee Ann Turner, VP Corporate Talent at Chick – Fil – A
How to Win Friends and Influence People, Dale Carnegie
Secrets of Body Language, History Channel Documentary
The Greatest Management Principle in the World, Michael LaBoeuf
To be a compelling force behind
which everyone will feel inspired to
MAKE SAFETY PERSONAL!
YOUR FEEDBACK IS IMPORTANT!
Session Evaluations can be completed:
 On the Safety 2016 App
 Using the link in the email reminder you
will receive at the end of each day
pkarol@eecenvironmental.com
Connect with me on LinkedIn

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