The document discusses how packaging design elements like color, shape, graphics, and images can attract and inspire shoppers. It notes these elements and asks if small and medium enterprises truly understand the strength of packaging design and form. It provides contact information for an executive creative director who can provide more insights on this topic.

1. Attracting and inspiring
shoppers through
packaging design and
form

2. color

3. color
shape

4. color
shape
graphics

5. color
shape
graphics
images

6. color
shape
graphics
images
words

7. Malcolm McLaren
The world today is all
about karaoke. Doing a
bad impression
of someone
else s original

8. Do you as SMEs really
understand the strength
of packaging design
and form?

9. Pat Seers
Executive Creative Director
Shopper Marketing, P2P & Packaging Design
T: +60192391116
patseers@seerscreative.com
contact details