Securitas Security Services is a large security company with over 100,000 uniformed officers that protects retail locations, homes, and provides mobile patrol and new technology services. The document discusses strategies for Securitas to become the top of mind security provider including creating viral advertisements to spread brand awareness, optimizing their website to attract more customers, and developing a mobile application to provide safety alerts and connect with security personnel. Key metrics like new customers, paid click conversions, video views, app downloads, and social media followers are identified to measure the success of these digital marketing and advertising initiatives.

1. Securitas Security Services, Inc
100,000 officers strong, protecting you.

2. Securitas
protects:
with over 100,000
uniformed
officers, mobile patrols
and new technology.

3. How take Securitas from HUGE to epic
• Become the FIRST company that the
public thinks of for security -
retail, home, mobile.
• Make the brand POP - viral ads
• Become findable, and reach more
customers
• Unique mobile services

4. Where Securitas should be, but isn’t.

5. Site must be optimized to sell clients

6. Make everyone see Securitas
Making a viral ad is cost effective, highlights the sense of humor of the
organization and spreads the brand name of Securitas.

7. Mobile app: • Traffic problems
safe everywhere • Special public safety
alerts, including severe
weather, and terror threats
• The latest crime statistics in
your GPS location
• Campuses and Childcare:
notify you if children have
strayed outside a boundary
• Connect with security
personnel through Twitter
and Facebook for better
customer service

8. Key metrics
• Bottom line – how many new customers does
Securitas’ web advertising generate.
• Google’s SEM campaign will result in paid
clicks – how many can be converted to clients?
• How many views on youtube and the website
will the viral ads generate?
• How many downloads did the mobile app do?
• How many followers/likes on
Facebook/Twitter?

9. It always comes down to money.
• While the viral ad will save money, the total spend
for advertising on the digital side should be in the
$100 million range.
• This should be for television ads, comprehensive web
advertising, including SEM, and money for individual
branch offices to update their web templates.

10. Securitas is already big:
Now it has to be everywhere.
With smart advertising that highlights the amazing depth and
breadth of services offered, Securitas can take the leap from huge
to ubiquitious.