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Secondary research
Secondary research(also known as desk research) involves the summary,
collation and/or synthesis of existing research rather than primary research,
where data is collected from, for example, research subjects or experiments
Disadvantages;
Can’t always trust the data you’re being given
May not include the information you’re looking for.
Information might be out of date (time lag)
Advantages;
Quick to find.
You spend less time/money using other research than having to collect it
yourself.
Data collected by governments and other institutes is usually very
extensive and covers a large spectrum of issues. An organization can
filter that data and consider only parts which they are targeting.

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Secondary research

  • 1. Secondary research Secondary research(also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments Disadvantages; Can’t always trust the data you’re being given May not include the information you’re looking for. Information might be out of date (time lag) Advantages; Quick to find. You spend less time/money using other research than having to collect it yourself. Data collected by governments and other institutes is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting.