Durst Phototechnik, AG and Steven Sebring established The Durst Sebring Revolution joint venture in New York City. The new company has come together to develop high-end, cutting edge photo technology systems to create four-dimensional (4-D) visual content for multi-channel platforms.

1. WHO WE ARE - SEBRING REVOLUTION
Durst Phototechnik, AG and Steven Sebring established The Durst Sebring Revolution joint venture in
New York City. The new company has come together to develop high-end, cutting edge photo technology
systems to create four-dimensional (4-D) visual content for multi-channel platforms.
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Steven Sebring, Christoph Gamper (Durst), and Harald Oberrauch (Durst), signing the contract for the
Durst Sebring Revolution joint venture.
Durst Phototechnik, AG is the world's leading supplier of digital inkjet printing systems for industrial
applications. World renowned for high productivity, print quality, reliability and flexible applications, Durst
inkjet technology spans across all industries. Durst’s innovative technology makes significant
contribution in digitizing product processes in many industry segments, ensuring permanent competitive
advantage and profitability for its users.
Julius Durst co-founded Durst Phototechnik in 1936 with a vision for a mass-produced, affordable camera.
That vision became a reality in 1938 when the first Durst “Gil” camera was brought to market. Durst brings
its innovative spirit once again to the field of visual communication–returning to its photographic roots
with the inspiring artistry of award-winning cinematographer and fashion photographer Steven Sebring.
The new company is developing high-end, 360-degree image capture (4-D visual content) technology to
revolutionize media production for multi-channel content.

2. The “Durst Sebring Revolution” products will be on display in September at the photokina 2016 , the
world's leading trade fair for photo and video.
For more information visit: www.durst.it
Steven Sebring, photographer, filmmaker and multimedia artist, is known for a distinctive style that
merges raw realism with high-end fashion. His distinguished celebrity and rock'n'roll portraiture including
the faces of Patti Smith, Neil Young, Joey Ramone, Alec Baldwin, Phillip Glass, JFK Jr., and Bill Gates,
have been seen internationally through Vogue, Vanity Fair, GQ, and ELLE. Over the past two decades,
Sebring has photographed and directed international campaigns for brands as diverse as MAC, Joe Fresh,
Reed Krakoff, Ralph Lauren, Maybelline, DKNY and Coach to name a few.
In 1995, Sebring’s distinguished celebrity and rock’n’roll portraiture led to a meeting with the legendary
Patti Smith, resulting in their 11-year documentary and Sebring’s directorial debut, Dream of Life. The film

3. won a 2008 Sundance Award for Excellence In Cinematography and earned a 2010 Primetime Emmy
nomination. Together, Sebring and Smith produced Objects of Life (2010) at the Robert Miller Gallery,
Illumination (2011) at Milk Gallery, and also the book Patti Smith: Dream of Life (2009), which chronicle
Smith's personal artifacts and Sebring's intimate photographs.
While working on Dream of Life, Sebring also published Lalanne (2006), which archives the lives and
works of François-Xavier Lalanne and Claude Lalanne. The French artist duo is known for their belief that
"the supreme art is the art of living”, as captured through Sebring’s intimate photography and stunning
portraiture.
In 2010, Sebring began publishing interactive applications to accompany his printed works, photographs,
films and installations, starting with an interactive application of Patti Smith: Dream Of Life. That same
year he published an application of Bygone Days, a book Sebring published in 2005 as a tribute to the
fading American frontier.
In early 2012, Sebring released an app exploring the guitars, mythology and history of George Harrison.
Each app comes to life as a rich multimedia experience: a compilation of vintage photography, video clips,
audio fragments, and 360-degree photography of symbolic artifacts.

4. After 3 years of in-depth study, artistic and technological development, and unyielding passion, Sebring
launched Revolution in May of 2013 at the 69th Regiment Amory in New York City. Taking 360 photography
to a whole new level, this exhibition, a visual symphony in four parts, consists of photographs, sculpture,
interactive media and a collection of films, all created through Sebring’s one of a kind process that
captures form and movement from every angle.
www.stevensebring.com
www.fireshotproductions.com

6. WHAT WE DO - SEBRING REVOLUTION
We practice the original and oldest moving image capture technique developed in 1872 by Eadweard
Muybridge, with state of the art equipment and software, to create animations that capture form, light, and
movement, over time. With this modernized technique we create what we call four dimensional imagery.
this allows one to see a volumetric capture of light moving in time, the primary goal of cubism. Our goal is
to bring reality into the virtual reality environment with photographs to revolutionize the way people see
and interact with imagery.

7. WHO WE ARE