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Amplify’s Recommended SearchFest Sessions 2013
 The Switch to Content Marketing Strategy – Ian Lurie & Michael King




                       I always love Ian’s smart approach to marketing. I’m not going to miss
                       Michael who rapped his intro at Mozcon 2012, http://bit.ly/1283xL1
                       #dontmiss
                       - Ryan Campbell, Director of Paid Search
Twitter: @AmplifySEM
Amplify’s Recommended SearchFest Sessions 2013
 Schema, Open Graph, & Semantic Markup – Jeff Preston & Aaron Bradley




                       Search Engines are using rich snippets more & more in SERPs. The
                       options for markup are changing frequently. Excited to see what's new.

                       - Jessica Ward, Director of SEO
Twitter: @AmplifySEM
Amplify’s Recommended SearchFest Sessions 2013
 Paid Search – David Rodnitzky &Dan Sundgren




                         Account structure? Keywords? Ad copy? Testing? Yes, please! Dan &
                         David explain how to maximize ROI with your PPC campaigns. Can't
                         wait!


                       - Ashley Kennedy, Account Executive
Twitter: @AmplifySEM
Amplify’s Recommended SearchFest Sessions 2013
 Social Media Analytics: Discovery & Attribution – Mike Pantollano & Rhea
 Drysdale




                       Social analytics continues to develop so we can more accurately attribute
                       ROI to social metrics. Looking forward to a deeper dive into downstream
                       conversion data!

                       - Jen Echternach, Account Manager
Twitter: @AmplifySEM
Amplify’s Recommended SearchFest Sessions 2013
 What Drives Local Rankings? – Darren Shaw & Mike Ramsey




                        Two elements that have remained for local search ranking factors are:
                        inbound links and citations. I’m looking forward to hearing Mike &
                        Darren speak about the current strategies to obtaining both!
                       - Brendan Barnhart, Junior SEM Specialist
Twitter: @AmplifySEM
Amplify’s Recommended SearchFest Sessions 2013
 Digital Evangelism Inside & Out – Joanna Lord & Mel Carson




                       Using tools and tactics to present a unified message based on
                       organizational philosophy? Love it! #RCS #RealMarketing
                       - Brent Baltzer, SEM Intern
Twitter: @AmplifySEM

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Searchfest Session Preview 2013

  • 1. Amplify’s Recommended SearchFest Sessions 2013 The Switch to Content Marketing Strategy – Ian Lurie & Michael King I always love Ian’s smart approach to marketing. I’m not going to miss Michael who rapped his intro at Mozcon 2012, http://bit.ly/1283xL1 #dontmiss - Ryan Campbell, Director of Paid Search Twitter: @AmplifySEM
  • 2. Amplify’s Recommended SearchFest Sessions 2013 Schema, Open Graph, & Semantic Markup – Jeff Preston & Aaron Bradley Search Engines are using rich snippets more & more in SERPs. The options for markup are changing frequently. Excited to see what's new. - Jessica Ward, Director of SEO Twitter: @AmplifySEM
  • 3. Amplify’s Recommended SearchFest Sessions 2013 Paid Search – David Rodnitzky &Dan Sundgren Account structure? Keywords? Ad copy? Testing? Yes, please! Dan & David explain how to maximize ROI with your PPC campaigns. Can't wait! - Ashley Kennedy, Account Executive Twitter: @AmplifySEM
  • 4. Amplify’s Recommended SearchFest Sessions 2013 Social Media Analytics: Discovery & Attribution – Mike Pantollano & Rhea Drysdale Social analytics continues to develop so we can more accurately attribute ROI to social metrics. Looking forward to a deeper dive into downstream conversion data! - Jen Echternach, Account Manager Twitter: @AmplifySEM
  • 5. Amplify’s Recommended SearchFest Sessions 2013 What Drives Local Rankings? – Darren Shaw & Mike Ramsey Two elements that have remained for local search ranking factors are: inbound links and citations. I’m looking forward to hearing Mike & Darren speak about the current strategies to obtaining both! - Brendan Barnhart, Junior SEM Specialist Twitter: @AmplifySEM
  • 6. Amplify’s Recommended SearchFest Sessions 2013 Digital Evangelism Inside & Out – Joanna Lord & Mel Carson Using tools and tactics to present a unified message based on organizational philosophy? Love it! #RCS #RealMarketing - Brent Baltzer, SEM Intern Twitter: @AmplifySEM