The document discusses the importance of search engine optimization (SEO) for websites. It defines SEO as improving the visibility of a website in organic search results. SEO is important because most people find websites by searching online rather than directly entering URLs. Implementing SEO such as on-page optimization of content and keywords, off-page activities like link building, and ongoing maintenance can help websites rank higher in search results to attract more visitors and customers. The document provides an overview of common SEO activities and metrics to track their effectiveness. It also explains that continuous SEO efforts are needed to maintain rankings amidst competition and algorithm changes.

1. Tanvir Ahmed—tanvir.pmp@gmail.com
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SEARCH ENGINE OPTIMIZATION
Why your website needs it?

2. WHAT IS SEARCH ENGINE
OPTIMIZATION?
 Definition- Search engine optimization (SEO) is
the process of improving the visibility of a web site or
a web page in search engines via the "natural" or
un-paid ("organic" or "algorithmic") search results. *
 In simple language- it is process of improving the
position of your website for target keywords to
generate more traffic, more visitors for your website
in search engines such as Google, Yahoo, Bing,
AOL etc
* source- http://en.wikipedia.org/wiki/Search_engine_optimTiazantvioirnAhmed—tanvir.pmp@gmail.com
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3. WHY I NEED SEO FOR MY WEBSITE?
 The global search
volume is currently
100 million searches
every month.
 People reach your
website by searching
in “Search Engines”
for services rather
directly typing your
website URL.
Tanvir Ahmed—tanvir.pmp@gmail.com
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4. HOW SEO CAN HELP ME ACHIEVE IT?
 Get your website on first page of search
engines for target keywords
 Increase targeted traffic for your website
 Increase business enquiries
 Increase sales volume
 Low or zero expenses in traditional advertising
mediums
Tanvir Ahmed—tanvir.pmp@gmail.com
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5. ORGANIC SEO VS. PAID SEARCH?
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Paid
10%
clicks
Organic
results
90% of clicks

6. ORGANIC SEO VS. PAID SEARCH?
 People trust organic results more
 Organic results- does not cost no matter how
many clicks you receive BUT in Paid results-you
pay per click (hence called PPC)
 Better ROI with organic results than PPC
 Moment you stop PPC campaign, your traffic is
zero BUT Organic SEO results stay there for
longer period.
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www.saamarth.net 6

7. WHAT ALL IS INVOLVED IN SEO
PROCESS
Website analysis and changes
 Keyword research & finalization
 On page optimization
 Off page optimization
 Link building
 Content optimization
 Social media optimization
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www.saamarth.net 7

8. WEBSITE ANALYSIS AND CHANGES
 Often websites are not fully developed keeping
SEO in view, so your website may need
changes to make it SEO friendly
 Add the Meta title, description and Keywords to
website
 Optimize the images with ‘Alt’ tag and keywords
 Remove elements which search engine
crawlers hate (e.g. iframes)
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www.saamarth.net 8

9. WEBSITE ANALYSIS AND CHANGES
 Optimization of site directory structure, site map
& internal navigation
www.discovery.com/videos/discovery-channel-screening-room/
 We optimize the URL’s throughout as part of website URL
optimization.
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www.saamarth.net 9
Shallow folder structure
with relevant words
Keywords in page name,
separated by hyphen

10. KEYWORD RESEARCH &
FINALIZATION
 Review the website services & prepare a list of
recommended keywords
 Analyze the competitor’s websites & review
keywords as used by them
 Analyze the complete list with keyword analysis
tools & prepare final list
 Discuss with client & prepare the final list for
SEO campaign
Tanvir Ahmed—tanvir.pmp@gmail.com
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11. ON-PAGE OPTIMIZATION
 Content review & optimization
 Add the Meta title, description and keywords to
website
 Add/update the content to make it search
engine friendly
 Checking for website errors such as broken
links, 404 errors
 Google XML sitemap creation
Tanvir Ahmed—tanvir.pmp@gmail.com
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12. OFF PAGE OPTIMIZATION
 Submission of site to Search engines- this helps
faster indexing of your website by search engine
crawlers.
 Link building campaigns- we spread link for your
website to join hands with trusted websites which
search engines already trust.
 Directory submission- submit to relevant business
directories
 Article submissions- submit to article websites as
this helps in increasing the traffic for your website
 Blog Submissions- similar to article but you need
approval from moderators as in case of articles.
Tanvir Ahmed—tanvir.pmp@gmail.com
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13. HOW I CAN MEASURE THE RESULTS OF
SEO?
We provide various reports which help you track
the progress:
 Monthly keyword ranking reports
 Monthly traffic report from Google analytics
 Monthly directory submission report
 Monthly link audit report
Tanvir Ahmed—tanvir.pmp@gmail.com
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14. WHY I NEED TO CONTINUE WITH SEO TO
KEEP MY SITE THERE?
 To stay head of competition- if we stop the
campaign, your competitors will supersede who
continue with their SEO campaigns
 To protect from Search engines algorithm
changes & work toward to keep your position
intact
 To maintain the website’s rank position to
maintain the continuous business inflow.
Tanvir Ahmed—tanvir.pmp@gmail.com
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