The document outlines best practices for organic search engine optimization (SEO) and the importance of SEO for improving website rankings. It explains key concepts such as search engine crawling, indexing, and the two main methods of search engine marketing: SEO and pay-per-click (PPC). The author emphasizes on-page and off-page optimization techniques as essential for enhancing website visibility and attracting traffic.

1. Organic Search Engine Optimization
Best Practices for Maximum
Rankings
Prepared By:
Amit Kumar Chauhan
(SEO Executive)
http://amitgenius1.blogspot.in/
September, 2012

2. Talk Highlights:

What is a Search Engine and how it works?

What is SEM and Its types?

What is SEO and Its techniques?

Need of SEO for a website?

Benefit of doing SEO for a website?

Dealines Of SEO?

3. SEO plays an important role to rank higher a
website in search engine result page.
Let's talk about further.............

4. First of all, we discuss about search
engines?
What a Search Engine is?
Search engines are programs that search
information for specific keywords and returns a
list of the documents or websites where the
keyword were found.
A web search engine is the key to search
specific information on World Wide Web.

5. How to search engine works?
Search engines have two major functions - crawling & building
an index, and providing answers by calculating relevancy &
serving results.
Web search engines work by storing information about many
web pages. These pages are retrieved by a Web crawler
(known as a spider) - an automated Web browser which
follows every link on the site. Data about web pages are stored
in an indexed database for use in later queries. A query can be
a single word.

6. What is Crawling and Indexing?
Crawling:
Crawling is the process by which Googlebot discovers new
and updated pages to be added to the Google index.
Indexing:
Googlebot processes each of the pages it crawls in order to
compile a massive index of all the words it sees and their
location on each page.

7. What is SEM (Search Engine
Marketing)?
Search Engine Marketing (SEM) is a form of internet marketing
that involves the promotion of websites by increasing their
visibility in search engine results pages (SERPs) through
optimization (both on-page and off-page) as well as through
advertising methods (paid placements and contextual
advertising) like PPC.
The largest SEM vendors of PPC are Google AdWords,
Yahoo! Search Marketing and Microsoft adCenter.
Types of Search Engine Marketing?
There are two parts of Search Engine Marketing :-
First is SEO and second one is PPC.

9. What is Search Engine
Optimization?
Search Engine Optimization (SEO) is the process of improving the
visibility of a website or a web page in a search engine result pages
via natural or organic listings.
SEO may target different kinds of search including image search,
local search, video search, news search and industry-specific
vertical search engines.
Keywords are an important part of SEO.

10. There are two major categories of
SEO:
1. On Page SEO or On Page Optimization
2. Off Page SEO or Off Page Optimization

11. 1. On Page Optimization:-
In Search Engine Optimization, on-page optimization refers to
the factors which are controlled by you or by coding on your
page.
Examples of on-page optimization include actual HTML code,
meta tags, keyword placement.
It is basically editing your websites's source page and content
so the Search Engine can find your webpage when a user is
searching for your website's related topic or information.
On Page Optimization is the most important part of SEO.

12. Techniques Of On-Page
Optimization:-

Website Structure Optimization

Content Optimization

Image Optimization

Meta Tags Optimization

Sitemap Creation(HTML and XML)

Google Analytics

Robots.txt file Optimization

Keyword Research and Analysis

13. 
Website Structure Optimization:
Make your website seo friendly.

Content Optimization:-
Optimize your website's content like use unique content in your
website.

Image Optimization:-
<img src="Image Path" alt="Keyword" title="keyword regarding
the image">

14. Meta Tags Optimization:-
Optimize meta tags of your website.

Title Tag Optimization:-
<title>Define Website Title here</title>

Description Tag Optimization:-
<meta name="description" content="Description of the website
which would display in SERP." />

Keyword Tag Optimization:-
<meta name="keywords" content="targated keywords of the
website" />

Robots-Tag:-
<meta name=”robots” content=”index, follow" />

15. Example Robots.txt Format:-
Allow indexing of everything
User-agent: *
Disallow:
Disallow indexing of everything
User-agent: *
Disallow: /

Google Analytics:
Google Analytics (GA) is a free service offered by Google
that generates detailed statistics about the visitors to a
website.

17. 2. Off Page Optimization:-
Off page SEO is defined as the things you do work offline to
your website in order to achieve good search engine ranking.
In simple definition, Off Page Optimization does not involve
any optimization with the contents of the webpage instead it
is the optimization which is done offsite the web contents. So
here you do not do anything with the content of the webpage.
Off-page SEO encompasses or cover many techniques used
for creating inbound links to a website for increase the
perceived popularity of the page.

18. Techniques Of Off-Page
Optimization:-

Quality Link Building

Manual Search Engine Submission

Local Directory Submission

Article submissions

Article Marketing

Social Bookmarking

Classified Ads Posting

Blogging

Social Media Optimization(SMO)

Google Map Listing

19. "Why website need SEO services?"
In today era, almost businesses are setting up their websites
because internet is the source to generate more revenue for
businesses.
To market any business, one can use advertisement on
newspapers or magazines, use telephones, deliver brochures
door to door or a sales person go to different companies for the
promotion of products, but these approaches reach only to a
limited audience. However, with SEO the situation is completely
different, one only needs to optimize one’s website and the
internet will do the necessary advertising around the globe.
SEO is the cheapest and fastest way of online marketing and
promote services, products and businesses.

20. ""Advantages of SEO""

Traffic Concerned
Long-term Positioning

Easy Navigation in Search Engines

21. What is Pay Per Click?
Pay per click (PPC) (also called Cost per click) is an Internet
advertising model used to direct traffic to websites, where
advertisers pay the publisher (typically a website owner) when
the ad is clicked. With search engines, advertisers typically bid
on keyword phrases relevant to their target market.
Among PPC providers, Google AdWords, Yahoo! Search
Marketing, and Microsoft adCenter are the three largest
network operators.

22. Deadlines Of SEO?

Keyword Stuffing

Over Optimization

Copyright Issue

Hidden Text

Duplicate Title Tags

23. To get more information, Please find My Blog with
the hyperlink :
http://amitgenius1.blogspot.in/