The document discusses searches for a hotel called Hotel Particulier Paris using Google, TripAdvisor, and Hotels.com. It finds that the hotel appears on the first page when searching by name on Google, but not when searching by location or type. It also finds the hotel on the first page of TripAdvisor search results but with no details, and does not find the hotel in a Hotels.com search at all. It concludes that the hotel needs to improve its online presence by recruiting more IT support, registering on third-party booking sites, and providing more information on its own website.

1. HOTEL PARTICULIER PARIS
Lan Chi TRAN
Jiali WANG

2. GOOGLE SEARCH
by Brand Name

3. GOOGLE SEARCH
By Location

4. GOOGLE SEARCH
By Location + Hotel type

5. RESULTS
• With Google search by name of the hotel, it
appears on the first page of Google list.
• Other Google researches (by location, hotel’s
type), it does not appear at all.

6. GOOGLE MAP
By Hotel Name

7. TRIPADVISOR
By Hotel Name

8. HOTELS.COM
By Hotel Name

9. RESULTS
• It appears on the first of the list Tripadvisor.
• No details, description of the hotel.
• On hotels.com, NO Hotel Particuliers
Montmartre found !!!!!

10. CONCLUSION
• The hotel needs to recruit more IT
• It needs to register on the 3rd party booking
system (booking.com, hotels.com, etc)
• Post more information on the own website of
the hotel