2. Internal
Offer Description
A dedicated platform for advanced Edge services, protocols, and applications
The new SCADAPack 470i and 474i (47xi) combine the x70 RTU platform with a Linux-based applications processor.
• Develop applications for the RTU using general-purpose languages such as C/C++ or Python and support for
applications in containers (Dockers)
• Helps to reduce time and effort to add new features and applications by exploiting the large Linux ecosystem of tools,
libraries, forums, etc.
• Webserver included and web application support, including available AVEVA graphics, using EcoStruxure RTU Operations
Expert (a rebrand of AVEVA Edge)
• Support for new secure protocols such as MQTT®, OPC UA, and Sparkplug B using EcoStruxure RTU Operations
ExpertView or tools such as Node-RED
• Edge Analytics platform using Python
• Evolving cybersecurity for remote operations with platform ready for centralized user credential control and security policy
management
Designed for Remote and Harsh Environments – support for extended temperature and humidity ranges Cl I, Div 2 and
ATEX/IECEx Zone 2 Hazloc
3. Internal
Page 3
Confidential Property of Schneider Electric |
Offer Launch Objectives
Target Audiences
Segment: WWW, O&G, Wind &
Solar
Persona: OEM, SI
Target Regions
USA & Canada, Australia & NZ,
France, Italy, Netherlands, UAE,
and India
SCADAPack™ 470i and 474i Smart RTUs are controllers that expand on the SCADAPack 470 and 474 by
including a Linux®-based applications processor. The SCADAPack 470i includes a web server, allowing users to
take advantage of the vast ecosystem of tools, forums, and libraries available for rapid solution development on
embedded Linux devices. With cybersecurity at its core, the SCADAPack 470i Smart RTU is the IoT Edge
platform of choice for remote operations. The combination of a rugged RTU with the flexibility of Linux ensures a
single 470i can host Edge services, protocols, and applications.
The SCADAPack 470i and 474i are:
• The IIoT Edge platform of choice for remote operations in harsh environments
• An IIoT Edge platform that combines legacy RTU capabilities and a Linux® based edge computer into a
single unit
• An RTU to support flattened network architectures of IT/OT convergence
• The only device for remote control and compute operations in a compact form factor on the market today
View SCADAPack 47xi Launch Plan >
SCADAPack 470i | 474i
Robust, compact, and versatile
controllers for remote operations
An IIoT edge platform that
combines an RTU and an edge
computer into a single unit
One smart device for all remote
control and compute operations
Customer Benefits
A unique combination of a rugged
RTU platform with the flexibility
of Linux for easy and extensive
applications at the edge
4. Internal
Value Proposition
Confidential Property of Schneider Electric | Page 4
SCADAPack 470i | 474i
IoT Edge platform of choice
for remote operations
Combination of a rugged RTU platform with the flexibility of
Linux
Remote and harsh
environments
Leverage Linux
Powerful
Smart RTU
Availability Flexibility Performance
+
Designed for
the long-term
Longevity
+ +
5. Internal
SCADAPack 470i | 474i
Confidential Property of Schneider Electric | Page 5
Built on a legacy of remote operations
#1
We are an
innovation leader
with
Control/Compute
RTU
+30
More than 30
years remote
operations
experience
+200,000
RTUs supplied to
the market
+120
Our RTUs are
operating in more
than 120
countries around
the globe
+1Billion
Our proven RTUs
have been
operating for
more than one
billion hours
+1Million
We have invested
over 1 million
hours creating the
SCADAPack
7. Internal
Page 7
Confidential Property of Schneider Electric |
Promotion Plan
March April
SE
Internal
Events
Soft Launch
Mar 17
Innovation Days –
Process Control
May 9 - 11
2024 (pending)
IFAT – Munich
May
May
2023
June July August
External Launch
May 8
Internal Comms,
Blog, Web, Social,
Press Release
Sell Date
June/July
Sales Enablement,
Video, Social, Email,
Podcast
September October
IFAT – India
Oct 17-19
SEM Campaign
Sept 25 - October
Roll Up Banners
Aug 18
ADGMT
Sept 11 - 14
Blog aligned to World
Water Monitoring Day
Sept 12
9. Internal
Page 9
Confidential Property of Schneider Electric |
https://blog.se.com/digital-
transformation/2023/05/08/enhanced-rtu-
scadapack-470i-and-474i/
Blogs
https://blog.se.com/industry/water-and-
wastewater/2023/09/12/how-one-utility-
reduced-non-revenue-water-with-intelligent-
monitoring/
10. Internal
Page 10
Confidential Property of Schneider Electric |
• Repurpose drafted press release as
pitch to media
• Media/trade pubs like: WaterDigest,
India Water Review, Water Today;
Water World would be
preferred/recommended
• Web, Blog, and Video link included
in articles
Pitch to media
Regional deployment recommended
James Redmond
Global Offer Manager –
SCADA & Telemetry
Process Automation
Byline SME
Access final press release draft –
to localize by country
11. Internal
Page 11
Confidential Property of Schneider Electric |
Discover the new SCADAPack 470i and 474i |
Schneider Electric
Video
SCADAPack 47xi Remote Smart RTU and Controller with
Integrated Edge Platform YouTube Playlist
12. Internal
ScadaPACK 47xi
1 2
Email Module B. Body Copy + CTAs G. Text + Image
Subject Line New generation of Powerful Smart RTU SCADAPack 470i|474i One robust and versatile device for IT/OT convergence: SCADAPack 470i and 474i
Pre-header snippet Smart RTUs for a Connected World Reduce lifecycle costs with SCADAPack 470i and 474i
Headline Now available SCADAPack 470i and 474i! Simplify remote operations capabilities in harsh environments
Body Copy Controlling and monitoring assets in remote operations is a significant challenge for
industries such as water wastewater and oil and gas. With Schneider Electric's
SCADAPack™ 470i and 474i Smart RTUs, remote assets can be controlled and monitored
from anywhere using your laptops or smartphones. With this new solution, remote asset
operators will be able to simplify the design of their telemetry network, using SCADAPack
as a data concentrator, communicating from their remote sites over data radios.
Enable reliable and secure remote operations with the latest generation of SCADAPack 470i and
474i. To learn more about SCADAPack 470i and 474i and how it can have a profound impact to the
resiliency of your operations and efficiency of your workforce, visit the SCADAPack website.
CTA Read blog Explore web page
CTA Link https://blog.se.com/digital-transformation/2023/05/08/enhanced-rtu-scadapack-470i-
and-474i/
https://www.se.com/ww/en/product-range/35344468-scadapack-47x-47xi/
Gated Y/N N N
Image file GettyImages-1256429707 GettyImages-547446958
Email Module G. Text + Image B. Body Copy + CTAs
Headline One robust and versatile device for It/OT convergence Single powerful unit for remote operations
Body Copy Monitor and control wide dispersed operations with a reliable RTU SCADAPack 470i and
474i. A unique combination of a rugged RTU platform with the flexibility of Linux
applications at the Edge.
Now available! Schneider Electric's latest SCADAPack offerings: SCADAPack 470i and 474i Smart
RTUs. Listen to James Redmond, Global Offer Manager for Remote Operations at Schneider
Electric discuss challenges users face in regards to remote operations and what are some
approaches to counteract those changes.
CTA Watch video Listen to podcast
CTA Link https://www.youtube.com/watch?v=UVei7SihLag https://www.arcweb.com/blog/remote-operations-trends-what-do
Gated Y/N N N
Image file GettyImages-1333748237 GettyImages-510956662
Page 12
Confidential Property of Schneider Electric |
eDM Modules
14. Internal
Page 14
Confidential Property of Schneider Electric |
https://www.se.com/ww/en/download
/document/SCADAPack_470i_474i_
Broch_A4/
https://www.se.com/ww/en/download
/document/SCADAPack_470i_474i_
Broch_Ltr/
Sales Enablement Assets
Brochure Datasheets
https://www.se.com/ww/en/download/d
ocument/SCADAPack_470i_474i_DS_
A4/
https://www.se.com/ww/en/download/d
ocument/SCADAPack_470i_474i_DS_
Ltr/
What’s New Flyer
TBULM20058-14 v02.pdf
Internal Only
15. Internal
Page 15
Confidential Property of Schneider Electric |
Event Roll Up Banners
998-22889208_SCADAPack_banners_GMA_WEB
Banners used at the 2023 American School of Gas
Measurement Technology (ASGMT)
16. Internal
Page 16
Confidential Property of Schneider Electric |
Social
Post from SE Advocacy
Topic Post Image SE Advocacy Link CTA Link
Blog With the help of smart remote terminal units, assets like
wastewater can be controlled from anywhere using a
smartphone. Find out how SCADAPack 470i and 474i are
changing how we effectively monitor facilities.
Link https://blog.se.com/digital-
transformation/2023/05/08/
enhanced-rtu-scadapack-
470i-and-474i/
Social Short Monitor and control widely dispersed operations with a reliable
RTU: SCADAPack 470i and 474i. The offer combines a rugged
RTU platform with the flexibility of Linux applications at the
Edge.
Discover more:
Link https://schneiderelectric.da
m.aprimo.com/dam/content
items/9ada40acb6454959a
c30afa9010d8121
Social static Enable reliable and secure remote operations with the latest
SCADAPack 470i and 474i. One robust and versatile device for
IT/OT convergence.
Discover more:
Link https://www.youtube.com/w
atch?v=UVei7SihLag
Podcast #1 "[Cybersecurity is] not an option, it's something we need," says
Schneider Electric's James Redmond. Hear more about the
evolving technological landscape of remote operations in his
podcast interview with @ARCAdvisoryGroup.
Link https://www.arcweb.com/bl
og/remote-operations-
trends-what-do
Podcast #2 In a recent interview, Schneider Electric's James Redmond
introduced the new generation of RTUs: SCADAPack 47xi. The
future of remote operations is open and scalable. Listen to the
full podcast episode with @ARCAdvisoryGroup.
Link https://www.arcweb.com/bl
og/remote-operations-
trends-what-do
17. Internal
Page 17
Confidential Property of Schneider Electric |
Search Engine Marketing Campaign
Build Trust
through credibility & experience
Understand customers journey & attract to engage
Continue conversation to give
solution to customer challenges
Listen Discover
Clicks
Website Traffic
Time on Page
KPI: Awareness KPI: Engage & Convert
Social – World Water
Monitoring Day
Customer success story
Schneider Electric –SCADAPack™ 47x |
47xi - Next Generation of Smart Rtus
Scadapack 47X Is the Next Generation of Smart
Rtus with Familiar Package & Cost
Structure. Smart Rtus Combine the
Features/Benefits of Existing Scadapack Rtus
into a Solution.
Retargeting audience for
IotF Campaign for
acquire & nurture
SEM Campaign Website Traffic
Acquire & Nurture
Blog – Links to SCADAPack
Offer
18. Internal
Page 18
Confidential Property of Schneider Electric |
Marcom Activation
Please support us in promoting this offer in the regions. Share the checklist below with
your Social Media (SoME), digital media (web), and PR contacts, respectively:
Asset Title Link
Web (update) SCADAPack 47xi https://www.se.com/ww/en/product-range/35344468-scadapack-47x-47xi/
Blog Enhanced RTU and Controller With Integrated Edge Platform
Launched – SCADAPack™ 470i and 474i
https://blog.se.com/digital-transformation/2023/05/08/enhanced-rtu-scadapack-470i-and-474i/
Blog How one utility reduced non-revenue water with intelligent
monitoring
https://blog.se.com/industry/water-and-wastewater/2023/09/12/how-one-utility-reduced-non-revenue-water-with-
intelligent-monitoring/
Press Release Schneider Electric launches two new SCADAPack Smart RTU
controllers with embedded Linux
https://schneiderelectric.sharepoint.com/:w:/s/SCADAPackIntegratedEdgeLaunchGroup/Ed2y2Lfhj3VBuZqFwwt
lYwYB_CwDFRoMM8dYivHBy2VIpg?e=5OQIoE
Video Discover the new SCADAPack 470i and 474i | Schneider Electric https://youtu.be/UVei7SihLag?si=mvKm8wlucpa45nAr
Video SCADAPack 47xi Remote Smart RTU and Controller with Integrated
Edge Platform YouTube Playlist
https://www.youtube.com/playlist?list=PLa7UGrWOTyjlQDe7aUVhvUHR3OOLV3Q_i
Podcast Remote Operations Trends and What to Do https://www.arcweb.com/blog/remote-operations-trends-what-do
Brochure Bring IT/OT Convergence to Your Remote Operations https://www.se.com/ww/en/download/document/SCADAPack_470i_474i_Broch_A4/
https://www.se.com/ww/en/download/document/SCADAPack_470i_474i_Broch_Ltr/
Datasheet SCADAPack 470i | 474i Datasheet https://www.se.com/ww/en/download/document/SCADAPack_470i_474i_DS_A4/
https://www.se.com/ww/en/download/document/SCADAPack_470i_474i_DS_Ltr/
Flyer - INTERNAL What’s New - SCADAPack 470i | 474i https://schneiderelectric.sharepoint.com/:b:/s/SCADAPackIntegratedEdgeLaunchGroup/EcvfbjeV9SlKvA88KRc
HScYBL5ZhMpCpgScC61VeKIWMAA?e=HAlYZY
Roll Up Banners 998-22889208_SCADAPack_banners_GMA_WEB https://schneiderelectric.dam.aprimo.com/dam/contentitems/b4b6f49377fb4ec8bcedb062000d23a9
19. Internal
Performance Tracking
Target: 3k
Achieved: 2.1k
Blog
Views
SE Advocacy
Shares
As of 10102023
Blog 1 published May 2023, Blog 2 published Sept 2023
Target: 1.5k
Achieved: 943
Video
Views
Video published June 2023
Target: increase
by 15% ea.
month
Achieved: 2169
Web
Views
Web refreshed May 2023
Target: 160
Achieved: 130
What web to track since global is gone
20. Internal
Resources External
SE Exchange Applications
RemoteConnect, Realflo, Telepace Studio, SCADAPack x70 Ext. Library,
RealStream, Realift Rod Pump (RPC)
SE Exchange communities
Remote Operations Devices Forum, Blog, Ideas, Resource Center
Documentation
RemoteConnect Documentation Set
SCADAPack 47xi (coming soon)
Introduction, 470i and Cybersecurity, Making a C application, Making a Custom
Serial Driver, Converting a CC++ application from a 32 or 3xx to a 47xi, Using
Node-RED and MQTT, Using Docker Containers, Network Segmentation and a
47xi
RemoteConnect Getting Started, Introduction, DNP3 Basics
Geo SCADA Expert Getting Started, Introduction
Other Related Remote Operations Videos
SCADA in Sixty, SCADAPack 47x, Cybersecurity, Realflo
Resources Internal
• Webinars & Recordings SharePoint
• Launch Box Link
• Yammer Launch Announcements
• Newsletter Links Community, Newsletter
Technical Support
1 and 2 support will be provided through the individual countries.
Level 3 support will be available through the Technical Support team
located in Canada.
• Direct Worldwide: +1-613-591-1943, supportTRSS@se.com
• Australia: 1300 369 233, supportTRSS@se.com
• North America: 1-888-226-6876, toll free
(Monday to Friday 8:00 am – 6:30 pm, Eastern time)
Contact Information
• Ordering support: OrdersRO@se.com
• Sales, pre-sales support: SalesRO@se.com
• Application support: RemoteOperations@se.com
• Global Offer Manager: james.redmond@se.com
• Remote Operations Leader: john.cavalenes@se.com
Page 20
Confidential Property of Schneider Electric |
Additional Resources
This slide is about our history – the SCADAPack 47xi is built on a long legacy of R&D and successes with customers
We believe we are releasing an innovative and unique product