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Scaa Atlanta Rebranding

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M
Marie Franklin

The Chai Company rebranding story

Business
1 of 19
The Case Study of a Brand
[object Object],[object Object],[object Object]
Why Re-Brand? ,[object Object],[object Object],[object Object],[object Object]
First Step – Understand Yourself Authentic Purity Traditional Focus Balance Genuine Humor Environment
Second Step - Market Position Micro-brewed Mass Manufactured
Strategic Objectives - Be Clear ,[object Object],[object Object],[object Object],[object Object]
Strategic Execution - Now What? ,[object Object],[object Object],[object Object]
Our Process Putting Components Together
Packaging vs. vs.
Packaging Transition
Image Transition Plain/Simple Vibrant/Alive
Web Presence Static/Cold/Boring Dynamic/Emotional/Engaging
Industry Events
Customer Touch Points
Industry Advertising
People will resist change if they do not understand it
Be Consistent Be Prepared Be Patient
 
[object Object],[object Object],[object Object]

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Scaa Atlanta Rebranding