INTERNATIONAL GREEN ITAWARENESS WEEK 1-7 JUNE 2010 Dominique C. Brack, Switzerland
SESSION:FROM KPIS TO THE BUSINESS CASE-RETURN ON INVESTMENT ON GREEN IT Dominique C. Brack, Switzerland
Dominique C. Brack, Switzerland
Dominique C. Brack, Switzerland • Non-profit making   internationally   collaborative book. • Creative Commons   license (...
Forward Logistik                 Reverse Logistik   Disposal/Manufacture                      Utilisation                 ...
AROUND KPIS
Good KPI or bad KPI? You have 5 sec to decide!• Percentage of servers located in data centers.• Number of greenwashing adv...
Good KPI or bad KPI? You have 5 sec to decide!• Percentage of recycled printer paper in use.• Number of undetected environ...
QUANTIFIABLE AND KEY TOORGANISATIONAL SUCCESS
SpecificMeasurableAlignedRealisticTimelyEthicalRecorded
CorporateStrategy & Values                       define KPIs                         check                        SMARTER ...
• Objective: What I am trying to achieve?• Indicator: What I am going to measure?• Measures: How I am going to measure?• T...
KPI METRICS OF APPLICABILITY
Your Company or Yourself                                                          Corporate Governance, CSR            Gre...
Your Company or Yourself                                                            Forward Logistik                      ...
Forward Logistik                 Reverse Logistik   Disposal/Manufacture                      Utilisation                 ...
Forward Logistik                 Reverse Logistik   Disposal/Manufacture                      Utilisation                 ...
GREEN PROCUREMENT
Success Factors        ObjectiveProcurementTender Process    •   Contractual requirements                  •   Supplier:  ...
Success Factors         ObjectiveProcurementCarbon Offsets     •   Carbon management principlese-waste disposal   •   Comp...
GREEN PROCUREMENT CONTINUED
Costs               CapEx vs OpEx           Server CapEx              Server OpEx    2000        2008        2010   2012  ...
“GREENWASHING”
• green*wash: (gr~en-wosh) -washers, -washing, -  washed 1.) The phenomenon of socially and  environmentally destructive c...
GREEN E-WASTE DISPOSALGUIDELINES
Primary deployment lifecycleSecondary deployment lifecycle
• ICT equipment contains  hazardous materials• most concern are the heavy  metals like lead, mercury,  cadmium and chromiu...
SELECTING A VIABLE RECYCLING ORDISPOSAL PARTNER
Accra, Ghana, 2009 ©2009 Basel Action Network (BAN)
Guiyu, China. May 2008 ©2008 Basel Action Network (BAN))
BASEL ACTION NETWORK (BAN)
• Toxic Trade -- BAN serves as the information clearinghouse for  journalists, academics, and the general public on the su...
BLAH BLAH              BLAH       BLAH                     BL   BLAH       BLAH
Coffee Break!            With         compliments!
A parish priest is to offer ‘eco-sinners’ the chanceto confess in what is thought to be the first‘green’ confessional boot...
GREEN IT BUSINESS CASE
„There is no such thing as a zero  carbon footprint – Especially not for electrical components – Even if  you are dead you...
#1LessDescription               CriteriaLess refers simply to     Execute a frugal approach when it comesusing or creating...
#2Efficiency   Description                  Criteria   Most of the projects with a These strategies include the bulk of   ...
#1Offset   Description            Criteria   Offset is raising      Buy credits, assign a budget to the offsets,   awarene...
• When looking at the specific business case,  some key factors should be taken into  consideration:• Corporate social res...
GREEN RETURN ON INVESTMENT(GROI)
% of direct financial benefits      IT/ Individual                                      Projects best done by…% of indirec...
IT/ Individual• Data centre                  • Company-wide PC power  optimisations                  management and  (temp...
Organisation•   Carbon neutrality, carbon          • Initiatives for improved    offsetting and carbon trading        empl...
KEY SUCCESS FACTORS
• Sustainability initiatives embedded within  corporate strategy• Executive champions• Engaged and involved employees• Ded...
•   Insufficient resources/budget•   Corporate commitment•   Insufficient priority/importance•   Unclear targets•   Cultur...
•   Recognised standards•   Relevant research•   Independent advice•   Training•   Peer support group
DOMINIQUE’S QUICK ETHICS CHECK
The      Put yourself in the following position: Think of your unborn son orbubble   daughter and imagine that your ethica...
CLOSING
“Decisions                  shape the                present and                 future–not                intentions!”   ...
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
Green I.T. Awareness Week Speaker Dominique C. Brack Slideset
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Green I.T. Awareness Week Speaker Dominique C. Brack Slideset

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Green I.T. Awareness Week Speaker Dominique C. Brack Slideset

  1. 1. INTERNATIONAL GREEN ITAWARENESS WEEK 1-7 JUNE 2010 Dominique C. Brack, Switzerland
  2. 2. SESSION:FROM KPIS TO THE BUSINESS CASE-RETURN ON INVESTMENT ON GREEN IT Dominique C. Brack, Switzerland
  3. 3. Dominique C. Brack, Switzerland
  4. 4. Dominique C. Brack, Switzerland • Non-profit making internationally collaborative book. • Creative Commons license (available for free). • Can be downloaded on the Green IT Awareness week webpage.
  5. 5. Forward Logistik Reverse Logistik Disposal/Manufacture Utilisation Recycling Energy Products Resources Materials Waste
  6. 6. AROUND KPIS
  7. 7. Good KPI or bad KPI? You have 5 sec to decide!• Percentage of servers located in data centers.• Number of greenwashing advertising campaigns.• Average percentage of utilization of CPU of system during the measurement period.• Average percentage of utilization of memory capacity of system within measurement period.• Percentage of “dead” servers i.e. servers that are not used based on for example hardly any CPU utilization.
  8. 8. Good KPI or bad KPI? You have 5 sec to decide!• Percentage of recycled printer paper in use.• Number of undetected environmental violations relative to the committal.• Percentage of energy used from renewable sources (“green energy”).• Number of power point slides per minute.• Percentage of total power that is “green” power.• Percentage of employees who consider that their business acts responsibly in the society/community in which it operate.
  9. 9. QUANTIFIABLE AND KEY TOORGANISATIONAL SUCCESS
  10. 10. SpecificMeasurableAlignedRealisticTimelyEthicalRecorded
  11. 11. CorporateStrategy & Values define KPIs check SMARTER define KPI target test KPI create/ accept KPI Peer review Implement and Adjust if necessary
  12. 12. • Objective: What I am trying to achieve?• Indicator: What I am going to measure?• Measures: How I am going to measure?• Targets: What are the expected results?• Results: What have I actually achieved?
  13. 13. KPI METRICS OF APPLICABILITY
  14. 14. Your Company or Yourself Corporate Governance, CSR Green Procurement Policies (Label Products) Strategic Ewaste disposal guidelines (Stewardship) Tactical CIO Sys Admin Operational/ Technology Triple Bottom Profit (Economic Value) Line: People (Social Impact)Materials Planet (Environmental Practice) Waste
  15. 15. Your Company or Yourself Forward Logistik Reverse Logistik Disposal/Manufacture Utilisation Recycling Green Procurement Policies (Label Products) Corporate Governance, CSR Ewaste disposal guidelines (Stewardship) Strategic Tactical CIO Energy Sys Products Admin Resources Operational Triple Bottom Profit (Economic Value) Line: People (Social Impact) Materials Planet (Environmental Practice) Waste
  16. 16. Forward Logistik Reverse Logistik Disposal/Manufacture Utilisation Recycling • Aluminium, for instance, has an negative environmental impact when the raw material is extracted, but it is relatively Energy benign when used or recycled. Products Resources Materials Waste
  17. 17. Forward Logistik Reverse Logistik Disposal/Manufacture Utilisation Recycling Energy • A printer will have its main Products impact during its utilisation, because of the consumption of Resources consumables--paper, in this instance. Materials Waste
  18. 18. GREEN PROCUREMENT
  19. 19. Success Factors ObjectiveProcurementTender Process • Contractual requirements • Supplier: o Environmental policy o Carbon footprint o Carbon reduction initiativesStandards • Energy Star ratings • Suppliers’ equipment ratings • Certification (EPEAT, RoHS)Equipment • Laptops/desktops vs. virtual desktopsSelection • Multi-function devices • LCD monitors
  20. 20. Success Factors ObjectiveProcurementCarbon Offsets • Carbon management principlese-waste disposal • Computers and peripheral devices • Mobile phones • Printer cartridges included • Buyback programe-waste disposal • Options for end of life • Equipment disposed of environmentally • Extend lifespan of equipment • Ensure does not go to landfill • Audit equipment disposal supplierse-waste collection • Collect e-waste from within supply chain
  21. 21. GREEN PROCUREMENT CONTINUED
  22. 22. Costs CapEx vs OpEx Server CapEx Server OpEx 2000 2008 2010 2012 2015
  23. 23. “GREENWASHING”
  24. 24. • green*wash: (gr~en-wosh) -washers, -washing, - washed 1.) The phenomenon of socially and environmentally destructive corporations attempting to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty. 2) Environmental whitewash. 3) Any attempt to brainwash consumers or policy makers into believing polluting mega-corporations are the key to environmentally sound sustainable development. 4) Hogwash. CorpWatch Definition
  25. 25. GREEN E-WASTE DISPOSALGUIDELINES
  26. 26. Primary deployment lifecycleSecondary deployment lifecycle
  27. 27. • ICT equipment contains hazardous materials• most concern are the heavy metals like lead, mercury, cadmium and chromium (VI), halogenated substances (e.g., CFCs), polychlorinated biphenyls, and plastics.
  28. 28. SELECTING A VIABLE RECYCLING ORDISPOSAL PARTNER
  29. 29. Accra, Ghana, 2009 ©2009 Basel Action Network (BAN)
  30. 30. Guiyu, China. May 2008 ©2008 Basel Action Network (BAN))
  31. 31. BASEL ACTION NETWORK (BAN)
  32. 32. • Toxic Trade -- BAN serves as the information clearinghouse for journalists, academics, and the general public on the subject of waste trade. BAN maintains a website on international toxic trade that can be accessed at www.ban.org.• Policy Advocacy -- Recognised by the United Nations Environment Program as the leading organization dedicated exclusively to issues of “toxic trade,” BAN is regularly invited to participate as an NGO expert at internal meetings and policy deliberations.• Research – BAN conducts field investigations in developing countries as well as providing photographic and video documentation of toxic trade.• Campaigns -- BAN works with NGO organizations around the globe in campaigns to counter any form of toxic trade.
  33. 33. BLAH BLAH BLAH BLAH BL BLAH BLAH
  34. 34. Coffee Break! With compliments!
  35. 35. A parish priest is to offer ‘eco-sinners’ the chanceto confess in what is thought to be the first‘green’ confessional booth. Obviously you can’tconfess all your sins in one go but must separatebottle, paper and plastic confessions.
  36. 36. GREEN IT BUSINESS CASE
  37. 37. „There is no such thing as a zero carbon footprint – Especially not for electrical components – Even if you are dead you create emissionseither through cremation or through carbonisation in the ground!” By Dominique C. Brack
  38. 38. #1LessDescription CriteriaLess refers simply to Execute a frugal approach when it comesusing or creating less. to consumption and infrastructure.From an environmental Don’t buy if you don’t have to. Reduce(not financial or your footprint (literally), shrink officeoperational) point of space, recycle/reuse hardware, andview, this is the most share desks and hardware. Don’t travel,preferred approach. etc.
  39. 39. #2Efficiency Description Criteria Most of the projects with a These strategies include the bulk of solid ROI are within the possibilities with economic impact: efficiency realm. Bluntly, virtualisation, higher server load, this means doing things videoconferencing, data centre, better with what you have rightsizing, hot/cold aisles, air- or changing the way things conditioning, power-safe mode, CRT are done to make them replacement, etc. better.
  40. 40. #1Offset Description Criteria Offset is raising Buy credits, assign a budget to the offsets, awareness; it is an and play with scenarios. For instance, what honourable thing to would happen if a ton of CO2 cost $10 or do. But the question $100? Contemplate different offset costs for must be, do I really different geographical locations. Consider need this bailout local legislation. Watch emission scheme from a financial and developments. Involve the corporate CSR risk perspective? team. Model your tax strategy around offsets.
  41. 41. • When looking at the specific business case, some key factors should be taken into consideration:• Corporate social responsibility • Economic value • Social impact • Environmental practice• Regulatory, compliance, and policy-based aspects• Direct impact of climate change
  42. 42. GREEN RETURN ON INVESTMENT(GROI)
  43. 43. % of direct financial benefits IT/ Individual Projects best done by…% of indirect financial benefits Organisation
  44. 44. IT/ Individual• Data centre • Company-wide PC power optimisations management and (temperature, layout, scheduling HVAC, PDUs, generator, • Operational savings etc.) • Combining heat and• Data centre power systems for offices redesign/rebuild (tiering) and data centres• Green procurement • Corporate social policy for IT responsibility (CSR)• IT equipment metering regarding IT programs• Monitor replacement • Virtualisation; server (CRT) consolidation• Life cycle management • E-waste disposal of ICT equipment guidelines
  45. 45. Organisation• Carbon neutrality, carbon • Initiatives for improved offsetting and carbon trading employee productivity programs • Procurement of green• Utility rebates; reduced programs electricity costs • Green asset life cycle• Comprehensive telecommuting programs, equipment policy; technology enablement recycling• Full print output rationalisation, • Implementation of paperless office alternative renewable• Reduction of greenhouse gas energy sources (solar and emissions wind)• Emissions reduction (chemical • Green legislation pollutants, waste, water) compliance and efficiency• Employee health programs incentives• Office energy management
  46. 46. KEY SUCCESS FACTORS
  47. 47. • Sustainability initiatives embedded within corporate strategy• Executive champions• Engaged and involved employees• Dedicated resources• Information and communication technology• Sustainability initiatives fit within the overall strategy and program• An engaged and involved community• Celebration of successes• Quantifiable targets and reporting
  48. 48. • Insufficient resources/budget• Corporate commitment• Insufficient priority/importance• Unclear targets• Culture• Legacy technology infrastructure• Requirement for short-term ROI• Inability to monitor/measure progress• Knowledge/understanding
  49. 49. • Recognised standards• Relevant research• Independent advice• Training• Peer support group
  50. 50. DOMINIQUE’S QUICK ETHICS CHECK
  51. 51. The Put yourself in the following position: Think of your unborn son orbubble daughter and imagine that your ethical decision will make front-pageand me. news and be posted on every billboard in town, even making it to the local TV news and late-night shows. Would you be happy for your son or daughter to hear, see, and experience this?The Picture yourself sitting back, enjoying the fruits of your labour andfuture achievements. Now think about the best decisions you have made inand me. the past. Does your current decision stack up with those? Is it in line?The Think of your mentor, an inspiring leader, or someone less fortunatesocial than yourself. If you have to explain your decision to this person, willand me. it be understandable or reasonable in his or her context?
  52. 52. CLOSING
  53. 53. “Decisions shape the present and future–not intentions!” —Dominique C. BrackFor complaints, suggestions, praise, and warm fuzzies, please contactme at GreenIT@807am.com. Yours sincerely, Dominique C. Brack.

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