SATYA, established in October 2016 and headquartered in New Delhi, embarked on its operational journey in January 2017, with a distinctive focus on providing micro-loans to low-income and under-served entrepreneurs in rural and semi-urban areas of India. Since its inception, SATYA has exhibited remarkable growth, amassing an Assets Under Management (AUM) that surpasses Rs. 5100 crore in less than seven years.

1. SATYA Micro Capital: Empowering Through Innovation.
SATYA, established in October 2016 and headquartered in New Delhi, embarked on its
operational journey in January 2017, with a distinctive focus on providing micro-loans to
low-income and under-served entrepreneurs in rural and semi-urban areas of India.
Since its inception, SATYA has exhibited remarkable growth, amassing an Assets Under
Management (AUM) that surpasses Rs. 5100 crore in less than seven years. This
achievement positions SATYA as one of the fastest-growing microfinance institutions in
India, propelled by the strategic integration of advanced technology. The organization’s
commitment to leveraging modern technology for increased efficiency, risk reduction,
and improved client experiences is apparent through its adoption of cutting-edge
innovations in its operations.
SATYA has established a widespread presence with a network of over 600 branches
spanning 51,000+ villages across 25 states. The company boasts an extensive
workforce of more than 7000 employees. Currently, SATYA caters to the financial needs
of over 16 lakh women entrepreneurs in rural and semi-urban areas, individuals who
often face exclusion from traditional banking channels due to their low, irregular, and
unpredictable incomes. This holistic and technologically driven approach exemplifies
SATYA’s dedication to fostering financial inclusion and empowerment in communities
across India

2. KEY PERSON
Vivek Tiwari, with a Post Graduate Degree in Rural Development and management, has
over two decades of experience in Microfinance and Development. As the MD, CEO, and
CIO of SATYA MicroCapital Limited, he provides leadership and strategic direction. Mr.
Tiwari focuses on technological innovation for responsible lending and financial
inclusion. He oversees day-to-day operations, manages various departments, identifies
growth opportunities, and implements microfinance investment plans. Beyond business,
he pioneers initiatives like Emergency Loans, #MealForMigrants, and SATYA Shakti
Foundation. Technologically, he initiated SATYA client Connect, SATYA Pay, Digital
NACH, e-Sign, e-KYC, and QR Code-based UPI Payment. He established SATYA Samvad
for team interaction and conducts workshops on digital financial literacy and inclusion.
ROLE OF THE LEADER
The individual takes a strategic approach to decision-making, focusing on pivotal
aspects that significantly influence the organization’s success. This includes shaping a
clear mission and values that prioritize affordable financial services for low-income
individuals and small businesses, fostering their growth and development. Additionally,
the emphasis on drafting a comprehensive business plan highlights a commitment to
increasing profitability and expanding SATYA’s reach through innovative loan products,
robust partnerships, and the strategic leverage of technology. Effective communication,
responsible financial management, and the continual incorporation of emerging
technologies underscore a holistic approach aimed at achieving organizational
resilience and delivering enhanced value to clients.
In parallel, the individual’s dedication to maintaining open and transparent
communication with clients and stakeholders is recognized as a crucial element for
building trust and goodwill within the organization. Furthermore, the strategic tracking
of revenue and expenses, securing funding sources, and prudent debt management
demonstrate a commitment to managing finances responsibly. Simultaneously, the
ongoing exploration and strategic deployment of emerging technologies reflect an
adaptive stance, ensuring that SATYA stays at the forefront of industry advancements,
ultimately contributing to improved services, heightened efficiency, and enhanced client
value.

3. WHO ARE THEIR CLIENTS?
SATYA is a dedicated organization addressing the financial needs of the unbanked,
particularly focusing on rural women at the bottom of the socioeconomic pyramid. The
organization provides accessible micro-credit services to over 16 lakh women
entrepreneurs in rural and semi-urban areas. These individuals, often excluded from
traditional banking due to low and unpredictable incomes, receive support for
income-generating activities in sectors such as business, trade, production, services,
agriculture, animal husbandry, and water & sanitation. By promoting entrepreneurship
and facilitating livelihood generation, SATYA aims to bridge the gap between different
segments of society, emphasizing financial inclusion and societal upliftment,
particularly in domestic and rural markets.
SATYA MICRO CAPITAL USP
SATYA is at the forefront of technological evolution in various sectors, employing data
analytics and ongoing market research to launch innovative products. As a “New Age
Digital MFI,” the organization has implemented end-to-end technology-driven processes,
promoting operational efficiency and cashless transactions. Recognized as a “Great
Place to Work” for the third time, SATYA emphasizes responsible leadership and
employee well-being. Unique practices like the “SATYA Song” and “SATYA Pledge” foster
financial discipline, equality, and loyalty. The “SATYA Shakti Foundation” showcases the
company’s commitment to CSR, supporting initiatives in sanitation, health, education,
and empowerment, and contributing to community well-being
FUTURE ENDEAVORS
Aligned with our Vision Statement, SATYA’s goal is to catalyze the socio-economic
upliftment of 5 million households by 2025. Our growth and business strategies center
on fostering entrepreneurship and livelihood creation to realize this vision. The focus is
on the holistic development of the marginalized and often overlooked segments of
society. As SATYA progresses, we aspire to make a positive impact on more lives and
households.
The ongoing integration of processes under the digitization umbrella enhances our
efficiency, pushing accuracy levels to new heights to meet the diverse needs of our

4. clients. As one of the fastest-growing microfinance companies, SATYA prioritizes
innovation, constantly developing technological solutions for client interaction and
needs assessment. In the midst of the microfinance industry’s digital transformation,
SATYA is actively moving towards becoming a ‘Figitech company,’ reflecting our
commitment to embracing technology for a more impactful and efficient financial
inclusion journey.
NEW TRENDS IN THE MARKET AND HOW DID
THEY OVERCOME?
■ Digitizing Financial Services: Many microfinance institutions (MFIs) are
leveraging digital technologies to enhance accessibility and reduce operational
costs. E-KYC, E-sign, NACH, client-specific QR Code-based UPI Payments, and
online loan applications are becoming standard practices, simplifying clients’
access to financial services.
■ Prioritizing Client Well-being: The microfinance industry is undergoing a notable
shift from a singular focus on loan repayment to prioritizing the overall well-being
of clients. Adopting a client-centered approach, MFIs now offer comprehensive
services, including financial literacy training, savings, insurance, and other
financial products to support clients holistically.
■ Innovation in Financial Products: MFIs are actively exploring inventive products
to cater to the unique needs of their clients. Examples include initiatives by
SATYA, which pioneers creative solutions to address specific challenges faced by
its clientele. This highlights the industry’s commitment to adaptability and a
focus on the unique requirements of clients.
HOW DO THEY ENCOURAGE PEOPLE AT THEIR
ORGANISATION?
Prioritizing Key Organizational Elements:
■ Crafting a Clear Vision and Values: Emphasis is placed on defining a compelling
vision and values, aligning the organization’s direction with a commitment to
providing accessible financial services to low-income individuals and small
businesses, fostering their growt

5. ■ Strategic Business Planning: The individual is dedicated to developing an
all-encompassing business plan. The objective is to enhance profitability and
broaden SATYA’s influence through the introduction of inventive loan products,
the cultivation of robust
■ Open and Transparent Stakeholder Communication: Recognizing the paramount
importance of clear communication, the focus is on consistently engaging with
clients and stakeholders. This proactive approach is integral to building trust and
cultivating
■ Sound Financial Governance: The individual prioritizes prudent financial
management, closely monitoring revenue and expenses. Ensuring secure funding
sources and maintaining responsible debt control are central to fostering the
overall financial stability of the organization.
■ Technological Advancement Strategies: Emphasizing a commitment to
innovation, the individual actively explores emerging technologies. Strategic
integration of technology is a continuous effort aimed at improving services,
optimizing operational efficiency, an
NEW STRATEGIES FOR BUSINESS
SATYA’s vision is to uplift 5 million households by 2025 through a focus on
entrepreneurship and livelihood creation. Learning from past crises, the company has
adapted their Business Continuity Plans with a strong emphasis on technology. With an
impressive track record since 2017, their services are becoming more efficient through
digitization. Positioned as one of the fastest-growing microfinance companies, SATYA
is innovating and moving towards becoming a ‘Figitech company.’ Leveraging CSPs and
BC networks, they’ve introduced applications like SATYA client Connect, SATYA Pay, and
QR Code-based UPI Payment, transforming our microlending operations with a
tech-driven approach. This reflects our commitment to innovation and staying ahead in
the evolving microfinance industry.
ADVICE TO THE READERS
Dear readers, the writer urges you to view challenges as opportunities for growth and to
strive for success guided by a clear sense of purpose. Through collaboration, there is a
collective potential to mold a more promising future for individuals and enterprises. For
those drawing inspiration from the writer’s experiences, the importance of upholding
integrity, strategic thinking, and active community participation is emphasized. The

6. encouragement is to break free from constraints and preconceived notions, pursuing
aspirations with the embrace of a distinctive viewpoint. The call is to question
conventional wisdom and persist in efforts, as your unique journey holds the power to
ignite positive transformations and redefine the true essence of success.