Fahad takes out a loan to redevelop his hometown of Hunza, opening a hotel, sweets shop, and bookstore. He hires an advertising agency to promote the businesses. The campaign is a success, attracting many tourists. Fahad later gets married to his partner from the advertising agency, while his friend Jelalian supports his efforts throughout.

1. Sarkar
23572
Plot: A man redesigns his hometown in Hunza all
alone happily and gets tremendous success and
pleasure.

2. Scene-1
Duration: 10 Minutes
Fahad takes a loan from
Soneri Bank and starts
redesigning his home village
in Hunza. He opens a small
hotel with brand name
“23572”, a sweets shop with
brand name “Smile” and a
book store with a brand
name “Lotus”. He is
overjoyed for getting
approval of loan from bank.
Daytime
Hunza
Persona
Fahad

3. Scene-2
Duration: 5 Minutes
Fahad meets with his friend, Jelalian
and informs her about the loan.
Jelalian says, you should not have
taken such a big risk. Someone has
to take the initiative so I did, Fahad
replies. You want to become a
leader as your name suggests,
Jelalian says. No, it is human who
has to do something for society,
Fahad clarifies. Have you made
business plan?, Jelalian inquires.
It is determination and not business
plan that makes the difference,
Fahad replies. OK, I will see you
later, Fahad takes leave from her.
Daytime
Hunza
Persona
Jelalian

4. Scene-3
Duration: 5 Minutes
Fahad hires an advertising firm,
Adage, to develop a cost-effective
campaign for him. Chief creative
officer, Jawaria, likes his three
projects. She inquires too much about
titles of three projects. Fahad narrates
Lotus brings smile in everyone; fate-
bound and work-bound. 23572 stands
for all people and Chinese like this
title. Jawaria says that these titles are
very attractive and our agency would
be able to carve distinctive image
designs for each project. I am more
concerned about media budget,
Fahad asserts. You don’t worry. Our
agency would chalk out special near-
free promotional budget for you,
Jawaria replies. Fahad thanks her.
Daytime
Hunza
Persona
Jawaria

5. Scene-4
Duration: 5 Minutes
One day, Fahad meets with a
columnist, Tariq, while
overseeing work at the under
construction hotel. He explains
his vision about villagers and
informs him about
development journalism. Tariq
impressed by the knowledge
and promises to highlight the
three projects in his column.
Fahad suggests him to write
three columns on each project
with a gap of five days. Tariq
says, it is a great idea. They
enjoy black Australian coffee.
Daytime
Hunza
Persona
Tariq

6. Scene-5
Duration: 5 Minutes
In Gilgit city, Fahad and Jelalian
are in agency of Adage. Jawaria
with her team show them
advertisement designs and media
strategy. Fahad is impressed with
the work. We would be able to
attract 2 million people with our
media strategy, Jawaria asserts.
Fahad says, really. Moreover, our
agency will charge only 50%
design and services charges. I
really appreciate your kind
gesture, Fahad says. After taking
the tea, they leave the elegantly
designed agency, Adage.
Daytime
Gilgit
Persona

7. Scene-6
Duration: 2 Minutes
Adage launches the
marketing campaign on
national media as “Tourist
Resort” and receives
tremendous response.
Jawaria calls Fahad and
informs him that she is
mailing one-week response
of advertising campaign.
Daytime
Gilgit
Persona

8. Scene-7
Duration: 2 Minutes
Tourists and families from
Singapore, South Korea,
China and Thailand start
visiting from Fridays to
Sundays to the village. Daytime
Hunza
Persona

9. Scene-8
Duration: 5 Minutes
Fahad and Jelalian are passing
through small streets of village.
Owner of 23572 Hotel invites
them for a cup of tea. Fahad says,
we would visit you in the
afternoon. They take his leave.
Fahad tells Jelaian that I wanted
you to manage the hotel but you
are a lotus eater. Jelalian says, I
spend my time with the best and
you are the best. Both laugh out
louder. Fahad suggests, you are
really a smart friend. A young
man, passerby, thanks Fahad for
his business sagacity.
Daytime
Hunza
Persona

10. Scene-9
Duration: 5 Minutes
Jawaria visits the Tourist Resort
i.e. village. Fahad shows her
the village, lake and his pet
horse. Jawaria has fallen in love
with honest Fahad.
Beside the clean blue water of
lake, she says, you are like
Oscar Wilde. Thank you for
associating me with Oscar,
Fahad replies. Jawaria proposes
to marry him.
Daytime
Hunza
Persona

11. Scene-10
Duration: 5 Minutes
Fahad and Jawaria enjoy tea in
beautiful small house of Fahad.
He shows her columns written
by Tariq. Wow, that’s great,
Jawaria says. He gifts her a
book to study and understand
love. It is late evening and you
should go back to city, Fahad
suggests.
Jawaria goes towards her Volvo
car. She kisses him from a
distance. Fahad smiles.
Daytime
Hunza
Persona

12. Scene-11
Duration: 3 Minutes
Fahad gets award from the
mayor Gilgit city (Shahnawaz)
besides advertising award. “We
are proud of our entrepreneurs
and marketers. Hunza is hub of
innovation and business. I am
proud to give excellence
awards to people today.”
Jawaria congratulates Fahad
and tells that she is still
studying the book.
Daytime
Gilgit
Persona
Shahnawaz

13. Scene-12
Duration: 5 Minutes
Fahad is placing award frames in his
bed room when the bell rings. He
opens the door and finds Jelalian.
You got a letter from the Soneri
Bank.
Fahad reads out the letter. “Soneri
Bank congratulates you for
excellence award and offers 50%
loan waive off if you return the
micro loan within 6 months.” Fahad
thanks to God.
Let’s enjoy coffee at the hotel
23572. I want to give you some
money, Jelalian says. I would love to
have from you, Fahad laughs.
Daytime
Hunza
Persona

14. Scene-13
Duration: 4 Minutes
One Sunday, Jawaria meets
with Fahad and defines love
with a gift of beautiful locket
coining photo of Fahad. She
again asks to marry him. Fahad
looks at the sky and says
"Pleasure is all mine". Fahad
says and laughs out loudly.
First time Jawaria laughs
wholeheartedly in life. Both
laugh. After a while Jawaria
says, I feel happy and secure in
your company.
Daytime
Hunza
Persona

15. Scene-14
Duration: 3 Minutes
Jelalian arranges Fahad’s
marriage with Jawaria on the
boat in the village. She greets
all guests especially friends of
Jawaria from Adage in Gilgit.
Before going to honeymoon,
Fahad speaks to Jelalian, you
are a sweet friend. I have
already dedicated Smile Sweets
on your name. Fahad, you are
incredible, Jelalian says.
Daytime
Hunza
Jelalian,
Fahad,
Jawaria &
Guests
Persona

16. Key Credits
Sajid Imtiaz: World No.1 Content Designer on
SlideShare-LinkedIn
Visuals: Google
Feedback: sajedimtiaz@hotmail.com
Characters
Fahad: College Student (GC Hunza)
Jelalian: Friend of Jamal
Jawaria: Ad Agency Director
Tariq: Journalist in Gilgit
Shahnawaz: Mayor Gilgit city
Proposed cast especially
Fahad Khan and Nadia Khan
are requested to produce the
film in Pakistan.