1. Plot: A young man redesigns his hometown in Hunza all alone
happily and gets tremendous success and pleasure.
Film: Way of Life
2. Scene-1
Duration: 3 Minutes
Farasat takes a loan from
Summit Bank and starts
redesigning his home village
in Hunza. He opens a small
hotel with brand name
“23572”, a sweets shop with
brand name “Smile” and a
book store with a brand
name “Lotus”. He is
overjoyed for getting
approval of loan from bank.
Daytime
Indoor
Hunza
Persona
Farasat
3. Scene-2
Duration: 4 Minutes
Farasat meets with his friend,
Jelalian and informs her about the
loan. Jelalian says, you should not
have taken such a big risk. Someone
has to take the initiative so I did,
Farasat replies. You want to
become a leader as your name
suggests, Jelalian says. No, it is
human who has to do something
for society, Farasat explains. Have
you made business plan?, Jelalian
inquires.
It is determination and not business
plan that makes the difference,
Farasat replies. OK, I will see you
later, Jalal takes leave from her.
Daytime
Indoor
Hunza
Persona
Jelalian
4. Scene-3
Duration: 5 Minutes
Farasat hires an advertising firm,
Graymatter, to develop a cost-
effective campaign for him. Chief
creative officer, Jawaria, likes his
three projects. She inquires too
much about titles of three projects.
Farasat narrates Lotus brings smile
in everyone; fate-bound and work-
bound. 23572 stands for all people
and Chinese like this title. Jawaria
says that these titles are very
attractive and our agency would be
able to carve distinctive image
designs for each project. I am more
concerned about media budget,
Farasat asserts. You don’t worry.
Our agency would chalk out special
near-free promotional budget for
you, Jawaria replies. Farasat thanks
her.
Daytime
Indoor
Hunza
Persona
Jawaria
5. Scene-4
Duration: 5 Minutes
One day, Farasat meets with a
columnist, Zubair, while
overseeing work at the under
construction hotel. He explains
his vision about villagers and
informs him about
development journalism.
Zubair impressed by the
knowledge and promises to
highlight the three projects in
his column. Farasat suggests
him to write three columns on
each project with a gap of five
days. Zubair says, it is a great
idea. They enjoy black
Australian coffee.
Daytime
Hunza
Persona
Zubair
6. Scene-5
Duration: 5 Minutes
In Gilgit city, Farasat and Jelalian
are in agency of Creative+. Jawaria
with her team show them
advertisement designs and media
strategy. Jalal is impressed with
the work. We would be able to
attract 2 million people with our
media strategy, Jawaria asserts.
Jalal says, really. Moreover, our
agency will charge only 50%
design and services charges. I
really appreciate your kind
gesture, Farasat says. After taking
the tea, they leave the elegantly
designed agency, Creative+.
Daytime
Indoor
Gilgit
Persona
7. Scene-6
Duration: 2 Minutes
Graymatter launches the
marketing campaign on
national media as “Tourist
Resort” and receives
tremendous response.
Jawaria calls Farasat and
informs him that she is
mailing one-week response
of advertising campaign.
Daytime
Indoor
Gilgit
Persona
8. Scene-7
Duration: 2 Minutes
Tourists and families from
Singapore, South Korea,
China and Thailand start
visiting from Fridays to
Sundays to the village. Daytime
Hunza
Persona
9. Scene-8
Duration: 4 Minutes
Farasat and Jelalian are passing
through streets of village. Owner
of 23572 Hotel invites them for a
cup of tea. Farasat says, we would
visit you in the afternoon. They
take his leave. Farasat tells Jelaian
that I wanted you to manage the
hotel but you are a lotus eater.
Jelalian says, I spend my time with
the best and you are the best.
Both laugh out louder. Farasat
suggests, you are really a smart
friend. A young man, passerby,
thanks Jalal for his business
sagacity.
Daytime
Hunza
Persona
10. Scene-9
Duration: 5 Minutes
Jawaria visits the Tourist
Resort i.e. village. Farasat
shows her the village, lake
and his pet horse. Jawaria
has fallen in love with
honest Farasat.
Beside the clean blue water
of lake, she says, you are like
Oscar Wilde. Thank you for
associating me with Oscar,
Farasat replies. Jawaria asks
to marry him.
Daytime
Hunza
Persona
11. Scene-10
Duration: 3 Minutes
Farasat and Jawaria enjoy tea
in beautiful small house of
Farasat. He shows her columns
written by Zubair. Wow, that’s
great, Jawaria says. He gifts her
a book to study and
understand love. It is late
evening and you should go
back to city, Farasat suggests.
Jawaria goes towards her Volvo
car. She kisses him from a
distance. Farasat smiles.
Daytime
Hunza
Persona
12. Scene-11
Duration: 3 Minutes
Farasat gets award from the
mayor Gilgit city, Sajid
Imtiaz, besides advertising
award. “We are proud of our
entrepreneurs and
marketers. Hunza is hub of
innovation and business. I
am proud to give excellence
awards to people today.”
Jawaria congratulates
Farasat and tells that she is
still studying the book.
Daytime
Indoor
Gilgit
Mayor Gilgit,
Farasat &
Jawaria
Persona
13. Scene-12
Duration: 3 Minutes
Farasat is placing award frames in
his bed room when the bell rings.
He opens the door and finds
Jelalian. You got a letter from the
Summit Bank.
Farasat reads out the letter.
“Summit Bank congratulates you
for excellence award and offers
50% loan waive off if you return the
micro loan within 6 months.” Jalal
thanks God.
Let’s enjoy coffee at the hotel
23572. I want to give you some
money, Jelalian says. I would love
to have from you, Farasat laughs.
Daytime
Indoor
Hunza
Persona
14. Scene-13
Duration: 4 Minutes
One Sunday, Jawaria meets
with Farasat and defines love
with a gift of beautiful locket
coining photo of Farasat. She
again asks to marry him.
Farasat looks at the sky and
says "Pleasure is all mine".
Farasat says and laughs out
loudly.
First time Jawaria laughs
wholeheartedly in life. Both
laugh. After a while Jawaria
says, I feel happy and secure in
your company.
Daytime
Hunza
Persona
15. Scene-14
Duration: 3 Minutes
Jelalian arranges Farasat’s
marriage with Jawaria on the
boat in the village. She greets
all guests especially friends of
Jawaria from Creative+ in
Gilgit.
Before going to honeymoon,
Farasat speaks to Jelalian, you
are a sweet friend. I have
already dedicated Smile Sweets
on your name. Farasat, you are
incredible, Jelalian says.
Daytime
Hunza
Jelalian,
Farasat,
Jawaria &
Guests
Persona
16. Key Credits
Sajid Imtiaz: World No.1 Content
Writer on SlideShare-LinkedIn
Visuals: Google
Feedback: sajedimtiaz@hotmail.com
Characters
Farasat: College Student (GC
Hunza)
Jelalian: Friend of Farasat
Jawaria: Ad Agency Director
Zubair: Journalist in Gilgit
Proposed cast especially Nadia
Khan and Farasat Khan are
requested to produce the film in
Pakistan.