This document contains two photo links from Flickr without any additional context or description. The photos are untitled and were uploaded by different users, Carlos Ramalhete and Garry Knight, without any other identifying information provided.
The ancient Greeks knew a thing or two about public speaking. Here are their 5 skills for presenting your best public speaking. Created with Haiku Deck the free presentation app for iPad. Learn more and get Haiku Deck: www.haikudeck.com
The ancient Greeks knew a thing or two about public speaking. Here are their 5 skills for presenting your best public speaking. Created with Haiku Deck the free presentation app for iPad. Learn more and get Haiku Deck: www.haikudeck.com
During NCAIS Innovate 2010 conference attendees were witness to six, five-minute presentations where presenters showcased one of their passion points about education. We call these sessions SPARKING Education. http://innovate.ncais.org
Some thoughts about hack days, developers, and data... Performed by Neontribe at the Culture Hack East data day: more on that at http://culturehackday.org.uk NB: Read the notes view. Doesn't make a lot of sense otherwise...
This is a PowerPoint to introduce different cameras in the world. It does not include all kinds of cameras in the world, instead, I only introduce some of them.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Make Social Media Make Sense for your Law PracticeSara Lingafelter
How can you squeeze productive, results-oriented social media and networking efforts into an already-packed schedule? This presentation from the 2014 Solo and Small Firm Conference sponsored by the Washington State Bar Association will help you identify the platforms that make sense for you to use to build stronger bonds with clients and with potential sources of referrals and business. You'll learn how to embrace your story and interests to make your social networking activities as engaging as possible and how to ensure that your time is well-spent.
Principles of Virality: a Portent U Webinar by Sara LingafelterSara Lingafelter
Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.
What's the ROI on Kittens? Demystifying Social Media Analytics from SMX SocialSara Lingafelter
Social analytics go way beyond likes and shares. In this presentation, we walk through a goals-first approach to identifying the tactics and metrics that power social campaigns, and translate all of that into social media campaigns that will drive real business goals. Here, we walk through this goals-first process by taking a deeper look at the recent #UBERkittens case study, to illustrate how a campaign moves from goals, to cost benefit analysis, to tactics, to metrics, to demonstrated ROI.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
During NCAIS Innovate 2010 conference attendees were witness to six, five-minute presentations where presenters showcased one of their passion points about education. We call these sessions SPARKING Education. http://innovate.ncais.org
Some thoughts about hack days, developers, and data... Performed by Neontribe at the Culture Hack East data day: more on that at http://culturehackday.org.uk NB: Read the notes view. Doesn't make a lot of sense otherwise...
This is a PowerPoint to introduce different cameras in the world. It does not include all kinds of cameras in the world, instead, I only introduce some of them.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Make Social Media Make Sense for your Law PracticeSara Lingafelter
How can you squeeze productive, results-oriented social media and networking efforts into an already-packed schedule? This presentation from the 2014 Solo and Small Firm Conference sponsored by the Washington State Bar Association will help you identify the platforms that make sense for you to use to build stronger bonds with clients and with potential sources of referrals and business. You'll learn how to embrace your story and interests to make your social networking activities as engaging as possible and how to ensure that your time is well-spent.
Principles of Virality: a Portent U Webinar by Sara LingafelterSara Lingafelter
Learn the difference between popularity and virality, and receive helpful advice about how to activate your audience to help spread the good word about your brand. The guest appearance by Aristotle will SHOCK you! With a focus on how virality can both help and hurt your brand, you'll walk away with a cheat sheet for how to increase the reach of your social media, infographics, videos, and other content marketing.
What's the ROI on Kittens? Demystifying Social Media Analytics from SMX SocialSara Lingafelter
Social analytics go way beyond likes and shares. In this presentation, we walk through a goals-first approach to identifying the tactics and metrics that power social campaigns, and translate all of that into social media campaigns that will drive real business goals. Here, we walk through this goals-first process by taking a deeper look at the recent #UBERkittens case study, to illustrate how a campaign moves from goals, to cost benefit analysis, to tactics, to metrics, to demonstrated ROI.
How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today.
In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals.
Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities to build community and drive sales. In this presentation, originally delivered at Outdoor Retailer Summer Market in July of 2011, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI’s local social media program, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks, and other practical advice for developing a local retail social strategy.