The document discusses automotive advertising across several Dutch magazines, mentioning automotive ads appearing in Flair, Viva, Libelle, and Margriet as well as in the magazine esta.
Advertenties hebben de grootste aantrekkingskracht op fanatieke en gepassioneerde tijdschriften lezers. Het is voor het eerst dat dergelijke conclusie kan worden getrokken op basis van grootschalig ad impact onderzoek waar in totaal ruim 4.500 vrouwen aan hebben meegedaan.
The document discusses automotive advertising across several Dutch magazines, mentioning automotive ads appearing in Flair, Viva, Libelle, and Margriet as well as in the magazine esta.
Advertenties hebben de grootste aantrekkingskracht op fanatieke en gepassioneerde tijdschriften lezers. Het is voor het eerst dat dergelijke conclusie kan worden getrokken op basis van grootschalig ad impact onderzoek waar in totaal ruim 4.500 vrouwen aan hebben meegedaan.
This document provides guidance on using Twitter to promote speaking engagements and one's brand as a speaker. It recommends tweeting questions and a hashtag for an event, promoting the event beforehand by sharing content, and live tweeting and engaging with one's audience during a presentation. After an event, the document suggests uploading the presentation to SlideShare and sharing testimonials to continue promoting one's content and speaking opportunities. The overall aim is to build relationships and one's community through an active Twitter presence at all stages of the speaking process.
We are living through a Data Reformation, with information increasingly available to us when we need it, and how we need it. But what are the implications for the non-data-savvy? Does sharing data just lead to greater knowledge inequalities? In this talk, Jeni will discuss how the choices that we make about sharing data can change the society we live in.
This document provides guidance on the structure and components of a formal letter. A formal letter includes a heading with the sender's address and date, the recipient's address, a salutation, an introduction stating the purpose, a body with relevant details in 2-4 paragraphs, a conclusion suggesting action or closing remarks, and a signature with the sender's full name. The document also provides templates for writing letters of complaint, including common phrases for the introduction expressing dissatisfaction and the final paragraph hoping for resolution or further action.
The document appears to be a series of slides from a June 9, 2015 presentation. Each slide is labeled with the date and name of the presentation followed by combinations of letters A, B, and C. There is no other substantive information provided.
This document provides guidance on using Twitter to promote speaking engagements and one's brand as a speaker. It recommends tweeting questions and a hashtag for an event, promoting the event beforehand by sharing content, and live tweeting and engaging with one's audience during a presentation. After an event, the document suggests uploading the presentation to SlideShare and sharing testimonials to continue promoting one's content and speaking opportunities. The overall aim is to build relationships and one's community through an active Twitter presence at all stages of the speaking process.
We are living through a Data Reformation, with information increasingly available to us when we need it, and how we need it. But what are the implications for the non-data-savvy? Does sharing data just lead to greater knowledge inequalities? In this talk, Jeni will discuss how the choices that we make about sharing data can change the society we live in.
This document provides guidance on the structure and components of a formal letter. A formal letter includes a heading with the sender's address and date, the recipient's address, a salutation, an introduction stating the purpose, a body with relevant details in 2-4 paragraphs, a conclusion suggesting action or closing remarks, and a signature with the sender's full name. The document also provides templates for writing letters of complaint, including common phrases for the introduction expressing dissatisfaction and the final paragraph hoping for resolution or further action.
The document appears to be a series of slides from a June 9, 2015 presentation. Each slide is labeled with the date and name of the presentation followed by combinations of letters A, B, and C. There is no other substantive information provided.
2. Panorama (1913)
Libelle (1934)
De Spaarnestad
Margriet (1938)
Donald Duck (1952)
De Geïllustreerde Pers
De basis
Tijdschriften en uitgevers
3. De Spaarnestad
De Geïllustreerde Pers
VNU
Sanoma Uitgevers
SanomaWSOY
VNU Tijdschriften
Sanoma GroupSanomaWSOY
• Overname (2001)
• Naamswijziging (2008)
• Fusie 1964
Sanoma Uitgevers
Historie
4. Sanoma DigitalIlse Media
• Wijziging organisatiestructuur 2010
Sanoma Uitgevers
Historie
Merken Jonge Gezinnen*
Merken Sanoma Men’s Magazines*
Sanoma Uitgevers
* De namen Jonge Gezinnen en SMM blijven bestaan als B.V. Naam
5. • Eerste glossy: Avenue
• Libelle
• Margriet
• Tina
• Donald Duck
• De Revu
• Playboy
• vtwonen
• Voor de ‘nieuwe vrouw’: Viva
• Eerste gossipblad: Story
• Trendsetter: Cosmopolitan
Print media
Trendsetter
6. • Jaren ’90 opkomst internet
• ilse zoekmachine (1996)
• NU.nl (1996)
• Startpagina.nl (1998)
• Kieskeurig.nl (2006)
• SchoolBANK.nl (2007)
• Autotrader.nl (2008)
Digital media
Pionier
7. • Sanoma Uitgevers
• Sanoma Digital
• Sanoma dochters:
– Mood for Magazines
– De Woonbeurs
• Sanoma deelnemingen:
– Programmabladen AKN
Sanoma Uitgevers 2010
Dochters & deelnemingen