1. Social Media Metrics!
Erica Ho!
8/29/16

2. ____________________________________________________________
Facebook Twitter Conclusion
2016 Facebook Overview
Page Metrics
• Total Page Likes (8/30/16): 1,180
Benchmark (1/1/16): 933
!
• Growth Ratio (1/1/16 - 8/30/16): +20.47%
(1,180-933)/933
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3. ____________________________________________________________
Facebook Twitter Conclusion
Top Reach
Posts with the most reach (>2K)
• 8/24/16: Meet some of #SRA's amazing interns and learn more about what
they did this summer! #InternSpotlight
!
• 4/20/16: Receiving the most “strong” ratings of any security platform,
Samsung Knox protects your information better than any other platform.
!
• 1/25/16: “Congrats to the Advanced Processor Lab on receiving the SAIT
Research Award for their research on Graphic-centric mode GPU!”
!
_____

4. ____________________________________________________________
Facebook Twitter Conclusion
Top Engagement
Posts with the most engaged users (>200)
• 8/24/16: Meet some of #SRA's amazing interns and learn more about what
they did this summer! #InternSpotlight
!
• 3/28/16: Shout out to #SRA employee, Kelly Park, for volunteering as a Yoga
instructor to motivate employees to live healthy!
!
• 1/25/16: “Congrats to the Advanced Processor Lab on receiving the SAIT
Research Award for their research on Graphic-centric mode GPU!”
!
!
_____

5. ____________________________________________________________
Facebook Twitter Conclusion
Facebook 2015 vs. 2016
_____
Post Metrics
• Average Lifetime Post Reach (1/1/16 - 8/29/16): 534
• Average Lifetime Post Reach (1/1/15 - 12/31/15): 358
!
• Average Lifetime Engaged User (1/1/16 - 8/29/16): 33
• Average Lifetime Engaged User (1/1/15 - 12/31/15): 48
Metrics - Key Drivers
• Internal events, #SRA culture, employee highlights, and Samsung pride
drives post reach and engagement
2016 content related to these topics is seeing higher popularity
compared to 2015 which is driving a higher average reach
2016 is seeing a smaller number of content related to these topics
which is driving a lower average engagement

6. ____________________________________________________________
Facebook Twitter Conclusion
Facebook Content
What do our fans want to see more of (high engagement)?
• User generated content
Selfies, photo contests, photo submissions
• SRA culture
Holiday celebrations, fun at the office
• Awards
Celebrating success of individual or team, products, and research
What is not so popular (low engagement)?
• Promotional content for other divisions
#SamsungSolve
Samsung Developer Conference
Samsung Artik
• Product Promotion
Gear S2
Samsung Knox 2.6
Samsung Pay
_____

7. ____________________________________________________________
Facebook Twitter Conclusion_____
Key Trends
• Largest audience continues to be men ages 24-34
• Mobile device as most common device is up
• Total video views are up due to Facebook’s new algorithm that favors
video content
Key Trends

8. ____________________________________________________________
Facebook Twitter Conclusion
Facebook Competitive Analysis
Engagement Ratio
• Samsung Research America: 347/1,862 = 18.62%
• Samsung USA: 2,925/4,460,250 = 0.07%
• Samsung Mobile: 251,068,722/42,692,130 = 0.59%
Growth Ratio
• Samsung Research America: 17/1,862 = 0.91%
• Samsung USA: 1,999/4,460,250 = 0.04%
• Samsung Mobile: 64,522/42,692,130 = 0.15%
_____

9. ____________________________________________________________
Facebook Twitter Conclusion
2016 Twitter Overview
Page Metrics
• Total Page Followers (8/29/16): 738
Benchmark (1/1/16): 521
!
• Growth Ratio (1/1/16 - 8/29/16): +41.65%
(738- 521)/521
_____

10. ____________________________________________________________
Facebook Twitter Conclusion
Top Impressions
Posts with the most impressions (>2K)
• 6/02/16: Samsung's latest #wearables bring freedom and fun to fitness
#GearFit2 #GearIconX
!
• 5/23/16: SRA's Mt. View Campus transformed for an all-nighter Samsung
@smartthings Hackathon. #IoT @samsungaccel
!
• 2/18/16: “Samsung hosted the world's 1st #VR live streaming during the
Lillehammer 2016 Winter Youth Olympic Games!”
_____

11. ____________________________________________________________
Facebook Twitter Conclusion
Top Engagement
Posts with the most engagement (>100)
• 8/26/16: Meet some of #SRA's amazing interns and see what they have
to say about their summer internship! #InternSpotlight
!
• 7/16/16: The SRA team are not only great volunteers but are also experts
on selfies. #HappyFriday #SamsungGives
!
• 3/10/16: @TIME breaks it down: 5 Things the Samsung Galaxy S7 Can
Do That the iPhone Can't
_____

12. ____________________________________________________________
Facebook Twitter Conclusion
Twitter 2016 vs. 2015
Post Metrics
• Average number of impressions (1/1/16 - 8/29/16): 844.46
• Average number of impressions (1/1/15 - 12/31/15): 699.14
!
• Average engagement ratio (1/1/16 - 8/29/16): 1.71%
• Average engagement ratio (1/1/15 - 12/31/15): 2.05%
Metrics - Key Drivers
• Product introduction, industry knowledge and events, and research get the
highest reach
• #SRA culture, individual and company mentions get the highest
engagement
2016 saw higher number of content related to product and research
2016 had a lower number of content on #SRA culture
_____

13. ____________________________________________________________
Facebook Twitter Conclusion
Twitter Content
Twitter’s Analytics (Followers Dashboard)
_____

14. ____________________________________________________________
Facebook Twitter Conclusion
Facebook vs. Twitter
• Growth ratio for Twitter twice as high as Facebook
!
• Both pages have high engagement for content about #SRA culture,
individual recognition/ mention, and Samsung pride
!
• Product introduction, industry knowledge and research has a much higher
reach on Twitter than Facebook
!
Vs.
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