This document is a CV for Samantha Hatton, listing her personal details, advanced technical skills, work experience, education, awards, and references. Over the past 5 years, she has worked as an animator, motion graphic designer, editor, and tutor on various animation, video, and training projects for clients such as USP Creative, Lime Pictures, and Spring City Trampoline Park. She has experience using software like After Effects, Premiere Pro, and Final Cut Pro and holds a BA in Animation and HND in Film and Television Design.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
1. Samantha Hatton
Personal Details
M: 07952 832 180
E: sammy.hatton@talktalk.net
W: www.vimeo.com/samanthahatton
DOB: 12 / 11 / 1979
Advanced Skills
Final Cut Pro / Motion / DVD Studio Pro / Compressor / Soundtrack Pro / Adobe Premiere / After Effects / Flash / Encore /
Illustrator /Photoshop / PowerPoint / Keynote / Prezi
Dec 2015 - Dec 2015
Animator - 1 x 4 Minute Animation, Produced for Spring City,
Liverpool’s First Trampoline Park. This animation has been
produced to be used for Spring City’s Safety video that is
shown to all visitors before entering the park.
Dec 2015 - Dec 2015
Animator -1x1Minute Animation, produced by USP Creative,
a Liverpool based branding agency. Using After Effects this
animation was produced for their client, DWF LLP and was
used as part of a business presentation.
Nov 2015 - Dec 2015
Animator -1x1Minute Animation, produced by USP Creative,
a Liverpool based branding agency. Using After Effects this
animation was produced for their client, Unilever to train
their staff nationally & Internationally regarding new com-
munication info structures within the company.
Oct 2015 - Nov 2015
Animator -1x4MinuteAnimation, produced by USP Creative,
a Liverpool based branding agency. Using After Effects this
animation was produced for their client, Unilever to train
their staff nationally & Internationally regarding the Value
Chain within the company.
Oct 2015 - Nov 2015
Rotoscope artist - Working for at Lime Pictures, Liverpool as
a rotoscope artist on Evermoor, Series 2, produced for the
Disney Channel.
Aug 2015 - Present
Motion Graphic Designer - Working for at Lime Pictures,
Liverpool as a Motion Graphic Designer on their daily
Television soap Hollyoaks produced for Channel 4.
Sept 2014 - June 2015
Tutor - Delivering Year 1 Level 3 BTEC F Qualification in
Film & TV at Liverpool Media Academy. This is a 2 year
course for Students to explore Film & TV Production and
the Industry.
April 2015 - May 2015
Senior Editor - TV Programme 1 x 30 minutes, produced
by JackAll Productions, a Film production company based
in Liverpool. Bay TV Dining, Bold Street, promoted 5
restaurants in Bold Street, Liverpool. Bay TV Dining, Bold
Street was broadcast on Bay TV during May 2015.
April 2015 - April 2015
Animator - Staff Training animation1 x 6 produced by USP
Creative, a Liverpool based branding agency. Using After
Effects this animation was produced for their client, Unilever
to train their staff nationally & Internationally regarding the
computing within the company.
Oct 2014 - Dec 2014
Editor - Films 16 x 30 second to 1 Minute Films edited
using Adobe Premiere & After Effects produced by USP
Creative, a Liverpool based branding agency. The films
became a part of Liverpool Vision visitors app designed by
USP.
Sept 2014 - Sept 2014
Workshop Assistant - Heart of Glass Family Art Club, a one
day workshop based on the theme of Dreams, situated in
the indoor Market in St Helens were people could drop in
to create, drawings, animation, audio recordings, film &
Photography all work helped create an audio visual piece.
Jan 2014 - Jan 2014
Animator - Animated website Landing page using After Effects
for USP Creative, a Liverpool based branding agency.
Produced for their client Claude Hopper Estate Agents.
Nov 2013 - Dec 2013
Animator - Animated 5 x 1 Minute animations using After Effects
for USP Creative, a Liverpool based branding agency.
The animations where used as web content for their client
Hitsearch Liverpool.
Sept 2013 - June 2014
Tutor - Delivering Level 2 BTEC F Qualification in Creative
Media at Liverpool Media Academy. This is a 1 year course
for Students to explore Creative Media.
March 2013 - May 2013
Editor / Motion Graphics - ‘First 11’ Post Production of 11
short 2 - 4 Minute films for Liverpool Housing Trust’s (LHT)
Business Plan micro site. The 11 film shorts and micro site
explains the different areas of LHT’s 5-year Business plan.
Jan 2013 - March 2013
Practitioner - Delivering CPD training in how to use
Adobe Photoshop, Illustrator and Flash software to
Teachers & Class room Assistants at the Oakfield Pupils
Referral unit, Formby.
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2. Oct 2012 - Oct 2012
Animation Practitioner – Delivering 2 day Animation
workshops at Knutsford Academy working with a group
of Students from different years, to produce an animation
short for the schools own exhibition based on the Tatton
Park Biennial.
May 2012 - June 2012
Animation Practitioner – Startarts education Animation project,
Chinise Art Centre Manchester, 2 x 15 min moving image
pieces. Working with two year 8 classes atAlder High School
Manchester. These workshops lasted 5 week delivered at
the school each class created a 15 min moving image piece
consisting of animation and live action that was exhibited as
part of the Chinese Art Centres 60 minute cinema.
March 2012 - June 2012
Animator / Motion Graphics Artist – HouseMark Perfor-
mance Improvement promotional film. 1x3 minute animation
film promoting the services of HouseMark, the UK’s leading
housing benchmarking organisation.
June 2011
One day Freelance Sessional Graphic Design Practitioner.
Delivery of digital photography sessions within English and
Art Department at St. Cuthberts Community College, St
Helens.
March 2011 – June 2011
Film Editor & Motion Graphics Animator / Editor – ‘Curious
Minds Promotional Film’ Production of short promotional
film for Curious Minds, North West based social enterprise,
celebrating their creative practice programmes in schools.
Feb 2011 – April 2011
Editor / Effects Artist – ‘ALternat1ve Ad.’ Production of
alternative commercial for Liverpool 1, in collaboration with
young people using the space in Derby Square, Liverpool.
Co-delivered with Arts in Regeneration and exhibited as part
of the ‘Four Corners’ project 2011 at LJMU. Commissioned
by Arts in Regeneration
Dec 2010 – Jan 2012
Freelance Tutor / Workshop Facilitator – Arts in Regeneration
(AiR). Teaching editing and animation techniques to trainess
at a local arts organisation. Arts inRegeneration (AiR).
November 2010 – January 2012
Tutor / Workshop Facilitator - Delivering CPD courses and
Workshops for the Workers Education Association (WEA)
Tutors in how to film using Flip Cameras and Edit their
footage using Adobe Premiere Software.
November 2010
Creative Practitioner (Animation) – The Big Draw, St Helens
Delivery of a 1 day, 2D Animation workshop to the public as
part of The Big Draw.
May 2010- August 2010
Filmmaker - Documenting reminiscence workshops with
residents from Suzanne Boardman House (Sheltered Housing)
and the Oakfield Day Centre. The Make do and Mend took
a wander down memory lane via digital cameras, scanners
and treasured photos. A banner was also made using old
bits of material from old clothes.
April 2010 – April 2012
Creative Practitioner – FACT Artist Pool. Delivery of
Animation workshops to Primary School Children from
Merseyside, based on various themes.
April 2010
Editor – GDHA Corporate Video. Editing of corporate
video commissioned by Glen Dimplex Home Appliances,
Merseyside.
March 2010
Creative Practitioner (Animation) – Telling Tales. Delivery of
Animation workshops to Primary Schools around Knowsley
based on Historical Themes. Knowsley Arts Service.
Nov 2009 - Nov 2009
Editor – Scouse Opera’1x15min film documenting a 2 week
long Scouse Opera / Summer School project, focussing
upon thedreams and aspirations of the young participants.
Aspire Trust, Liverpool.
Oct 2009 - Oct 2009
Editor – ‘Gullivers Project’ 1x20 min film which documents
the school transition process through a Creative Partnerships
project using dance, drama and visual arts at Higherside
School, Whiston. Commissioned by Aspire Trust, Liverpool.
Sept 2009 - Sept 2009
Editor –’What’s Our Mission?’ 1x20 min film for a Creative
Partnerships project aimed at creating a new mission state-
ment for Knowsley Park Centre for Learning. Commissioned by
Aspire Trust, Liverpool.
July 2009 – August 2009
Producer / Director / Camera / Editor – ‘Learning for Life’ 1x10
min film promoting the classes and services of Liverpool Adult
Learning Service (ALS). Arts in Regeneration, Liverpool.
May 2009 – July 2009
Editor – ‘‘Toxteth Tales’ 1x5 min & 1x30 min archive films
funded by North West Vision and Media. Stories told by
people of Toxteth about the areas colourful past. Arts in
Regeneration, Liverpool.
Education
August 2012
MCC App Developer Course
Sept 1999 – June 2002
BA Hons Animation NEWI, Wrexham
Sept 1997 - June 1999
HND Film & Television Design NEWI, Wrexham
Awards
Sept 2002
Shortlisted – Ffresh Awards, Wales
Referees
Jan Peters, Director
USP Creative, Liverpool
T: 0151 277 1777
E: Jan.Peters@uspcreative.com
Simon Cox,Senior Motion Graphic Designer
Lime Pictures, Liverpool
T: 0151 722 9122
E: scox@limepictures.com
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