Samantha Santana is an artist and creative director based in Los Angeles. She has over 10 years of experience in art direction, design, styling, and illustration. Currently, she runs her own creative studio called Samantha Santana Creative, providing design services for brands. She previously founded and ran a floral design business called Primary Petals for 5 years. Santana has a Bachelor's degree in Cinematic Arts and Fine Arts from USC and has worked with various clients in photography, social media, and product design.

1. Samantha
Santana
2112 W 37th Pl
Los Angeles, CA 90018
661.904.4455
santanacreativeLA@gmail.com
Experience Owner, Art Director, Designer, Stylist & Illustrator/ SAMANTHA SANTANA CREATIVE January 2014 - Present
Provide development/ design concept for product, art direction for social media content, prop styling for
photo shoots, and illustration/ watercolor work for product and print. Currently producing a watercolor &
photography floral product for wallpapers and gift wrap. Services provided for people and brands such as Lulu
& Georgia, Emily Henderson, Saucey App, Lovely Bride, Show Me Your Mumu, Gray Malin, Monica Wang
Photography, etc. ( los angeles, ca )
Art Director & Product Designer, Lulu & Georgia (sub-contractor) November 2015 - Present
Provide art direction for photographed marketing campaigns and social media (as well as on set styling), and
product design for textile goods and home décor. ( west Hollywood, ca )
Owner/ Founder & Creative Director, Primary Petals January 2009 – January 2014
Founded floral design & event styling business. Created brand, maintained social media & online advertising,
built cliental, conducted consultations with clients and maintained relationships and communication. Custom
floral design and custom installation design. Event & photoshoot styling, from conception to completion, and
provided photography for advertising and social media. Obtained permits & licences. Managed floral supply
ordering & inventory, and managed contracted workers and schedules. Provided for over 300 events &
photoshoots from 2009 – 2014. Managed book-keeping, contracts, graphic products, operations, and
organizational systems. Sold in 2014, still in operation. ( downtown los angeles, ca )
Education University of Sothern California: B.A. in Cinematic Arts
USC School of Cinematic Arts, Los Angeles May 2009
University of Sothern California: Minor in Fine Arts
Two Dimensional Studies, USC Roski School of Fine Arts, Los Angeles May 2009

2. 2
Skills :: Photoshop, Illustrator, InDesign
:: Watercolor, Illustration, Floral Design, Prop Design, Photography
:: Microsoft Office (Word, Excel, Power Point, etc.)
:: Social Media, Social Networking (Instagram, Facebook, Pinterest, etc)
:: Google Apps (Google+, Gmail, Google Calendar, Google Doc, etc)
:: Conducting of Consultation with Cliental, In-person & via Google Hangout
References
:: SARA SUGARMAN
CEO/ Founder, LULU & GEORGIA, Los Angeles
sara@luluandgeorgia.com
818.383.2150
:: JIHAN ZENCIRLI
Founder/ Head Balloon Trooper, Geronimo Balloon-Troopers, Los Angeles
geronimoballoons@gmail.com
425.275.3572
:: JULIA DITTBERNER
Associate/ Designer, Primary Petals Floral Design & Event Styling Studio, Long Beach
julia.dittberner@gmail.com
213.446.8440
:: KRISTEEN LaBROT
Founder/ Head Wedding Planner, Kristeen LaBrot Events
kristeen@kristeenlabrotevents.com