The document discusses SalScent, a new fragrance encapsulation technology from Salvona Technologies. It encapsulates fragrances to boost longevity and control release for flexible formulation. Consumers increasingly demand long-lasting scents in personal care products. SalScent allows on-site encapsulation of various fragrances in customized batches without affecting fragrance characteristics. Studies show fragrances encapsulated with SalScent have greater intensity over time and after moisture exposure than free fragrances.

1. 44
LONG-LASTING
FRAGRANCE SOLUTION
The fragrance industry is ever-changing, with
new technologies and concepts tackling some
of the biggest challenges faced in formulation.
However, numerous challenges still exist that
make it difficult to optimally formulate long-
lasting and triggered fragrance. The need for
customisation limits what companies can do
on their own and to their own liking, valuable
time can be lost keeping skills up-to-date with
the latest technology and there can be less
flexibility due to a limited number of options.
Another significant obstacle while formulating
with fragrances is accommodating the
economic and technical issues that often
occur with formulation while still keeping the
character as close as possible to the original.1
Why does this matter? Fragrance is a crucial
part of the personal care industry, with 47% of
users of body care products looking
specifically for products with a scent they like.2
Additionally, consumers are looking for
longer-lasting fragrance, with 67% of US
fragrance wearers saying they are interested in
encapsulated fragrance that releases gradually
throughout the day.3 This is becoming more
difficult with the popularity of niche
fragrances. An ideal solution would be one
that offers a quick turnaround time and
compatibility with multiple fragrances.
There are many technologies on the market
for fragrance solutions. SalScent™ is a new
fragrance encapsulation
technology from Salvona
Technologies. SalScent™ increases
fragrance value by boosting
longevity, releasing on demand,
and easing formulation. It is an
ideal solution for companies that
use a large variety of fragrances in
different volumes, as it enables the
flexibility to create fresh batches at
the required volume, on location. Unlike
many other fragrance solutions, SalScent™ is
colourless, making it an optimal solution for
adding fragrance to personal care products.
Technology is quickly becoming a point of
differentiation among established brands as
they launch new products, and technology-
driven solutions for long-lasting fragrances are
growing within the personal and home
markets. A 2015 study found that 66% of
consumers feel that the scent is most
important when shopping for body care
products, more important than healing and
protective properties.4 SalScent™ technology
offers new capabilities for increased flexibility
while keeping the fragrance characteristics the
same, consequently pleasing consumers who
often purchase based on the scent of a
product. Fragrance plays a more pivotal role in
the industry than most people realise, as many
consumers associate the pleasing scent of a
personal care product to the
effectiveness of the product.5
Ideally, this scent should last as
long as possible.
SalScent™ is a unique
encapsulation technology that,
in addition to being
customisable, allows for longer-
lasting fragrance release. Studies
have shown that consumers
agreed that fragrance
encapsulated within the
SalScent™ structure had a
greater intensity than free
fragrance, both over time and
after exposure to moisture.
SalScent™ is a composite of
polymers and surfactants that
entraps fragrance molecules based
on chemical affinity. Gentle mixing
enhances the fragrance absorption
into the polymeric structures.
Complete encapsulation occurs once
the product is applied to a surface
(i.e. skin or hair). The solvent
evaporates, allowing the polymers to
settle on the composites and complete the
encapsulation. Escape from the shell is the
limiting step for fragrance diffusion. Outside
moisture can accelerate this release by
solubilising the shell material. This frees the
fragrance from the polymeric entrapment for
on-demand intensity.
While typical encapsulation requires
transportation of the fragrance, SalScent™
technology provides the ability to encapsulate
a fragrance of choice in one’s own facility. It
also provides the opportunity to fully
customise the balance between cost and
performance. The loading of fragrance can be
varied to reach the desired performance level.
Fragrance is a huge factor when it comes to
purchasing personal care products; eliminating
outside sources makes it easier and more cost-
efficient for companies to use fragrances
according to their needs. As fragrance release
technologies continue to develop, many more
options will become available.
1 http://www.stephen-herman.com/Blackwell.pdf
2 http://www.naturalproductsinsider.com/blogs/beauty-
perspectives/2015/08/global-scent-trends-in-beauty-
personal-care.aspx
3 http://www.in-
cosmetics.com/RXUK/RXUK_InCosmetics/2015-
Website/Documents/in-cos15,%20D1,%20Global%20scent%
20trends%20The%20use%20of%20scent%20in%20beauty,%
20personal%20care%20and%20household,%20Emmanuell
e%20Moeglin.pdf?v=635651376053408092
4 http://www.in-
cosmetics.com/RXUK/RXUK_InCosmetics/2015-
Website/Documents/in-cos15,%20D1,%20Global%20scent%
20trends%20The%20use%20of%20scent%20in%20beauty,%
20personal%20care%20and%20household,%20Emmanuell
e%20Moeglin.pdf?v=635651376053408092
5 http://www.perfumerflavorist.com/fragrance/application/
personal/17762099.html
Salvona Technologies, LLC, Stand D25
Fragrance Volatility
Time (Hours)
IntensityRating(0-5)
3.8
3.3
2.8
2.3
1.8
1.3
0.8
0 1 2 3 4 5
SalScent™
(30.70
Fragrance/Encap)
Free Fragrance
Sarah Dinetz, Marketing Associate, Salvona Technologies, looks closely at
the role of fragrances in beauty and personal care products and
technology-driven solutions for long-lasting fragrances