This document discusses how salon front desks may be losing money through unused time between appointments. It notes that even just four 15-minute gaps per day equals one lost hour of potential profit. Over a year, 312 hours could be lost, equating to 39 full missed days and £12,480 in lost turnover. The document encourages salon owners to have their receptionist use time wisely to avoid gaps and maximize bookings and profits.

1. NT
TIN G: IS YOUR FRO
SALON MARKE NEY?
DESK L OSING YOU MO
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visit our blog www.lockhart-meyer.co.uk/blog.
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2. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
BOOK ...
T YOUR A PPOINTMENTS
TAKE A LOOK A

3. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
BOOK ...
T YOUR A PPOINTMENTS
TAKE A LOOK A
HOW MANY 15
MINUTE GAPS
APPOINTMENT BETWEEN
S DO YOU HAVE
EACH DAY?

4. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
UTE
IF YOU’VE JU ST FOUR 15 MIN
GAPS O VER THE DAY...

5. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
UTE
IF YOU’VE JU ST FOUR 15 MIN
GAPS O VER THE DAY...
THAT’S ONE HO
UR OF LOST PO
PROFIT EVERY TENTIAL
DAY!

6. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
R=
EE K x 1 LOST HOU
SO... 6 DAYS A W EK
6 LOST HOURS PER WE

7. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
R=
EE K x 1 LOST HOU
SO... 6 DAYS A W EK
6 LOST HOURS PER WE
52 WEEKS x 6 H
OURS IS 312 LO
ST HOURS A YE
AR

8. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
R=
EE K x 1 LOST HOU
SO... 6 DAYS A W EK
6 LOST HOURS PER WE
52 WEEKS x 6 H
OURS IS 312 LO
ST HOURS A YE
AR
JUST
THAT’S 39 FUL L DAYS YOU’VE
AR!
MISSED O UT ON THIS YE

9. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
OU...
EE HOW MUC H THAT COST Y
LET’S S

10. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
OU...
EE HOW MUC H THAT COST Y
LET’S S
IN THAT HOUR
YOU COULD DO
EXTRA CUT & F AN
INISH AT SAY £4
0

11. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
NOV ER
4 0 EXTRA POTENTIAL TUR
£40 x 1 PER DAY = £

12. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
NOV ER
4 0 EXTRA POTENTIAL TUR
£40 x 1 PER DAY = £
£40 x 6 DAYS =
£240 EXTRA PE
R WEEK

13. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
NOV ER
4 0 EXTRA POTENTIAL TUR
£40 x 1 PER DAY = £
£40 x 6 DAYS =
£240 EXTRA PE
R WEEK
S=
£240 x 52 WEEK R
URN OVER PER YEA
£12,480 LOST T

14. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
ON E ARTH
A LUABLE THING
TIME IS THE MOST V

15. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
ON E ARTH
A LUABLE THING
TIME IS THE MOST V
GET YOUR REC
EPTIONIST TO
WISELY FOR YO USE IT
UR SALON

16. SALON MARKETING: IS YOUR FRONT DESK LOSING YOU MONEY?
ON E ARTH
A LUABLE THING
TIME IS THE MOST V
GET YOUR REC
EPTIONIST TO
WISELY FOR YO USE IT
UR SALON
E GA PS!
AVO ID THOSE LITTL

17. BAC K...
KEEP CL IENTS COMING
For ideas on how to keep clients coming back to your salon visit
our blog www.lockhart-meyer.co.uk/blog.
Lockhart Meyer Salon Marketing - helping salons grow.
Call 01386 751469 or email us.