Sales and marketing are casual terms that are used on a daily basis by members of the business community and indeed by the society at large. But yet, the actual fundamental core meaning and execution effort involved in making those words become reality remain hidden for most of us; or worse yet, taken for granted. It is the process of making the words become real, is there a fulfillment of purpose and intent for the business and for the team member involved. Success is never guaranteed but if we are able to grasp the essence of sales and marketing, we will increase of ability to shape our business destiny. This seminar is a perspective of sales and marketing based on experiences from the technology sector, which on many levels is parallel to any other business endeavor. In keeping with the spirit of the perspectives shared, there will be no boring yawn-inducing slides. What will be bought forward are stories (some funny, some sad) and from those stories the very top secrets will be revealed. Please note that receiving the very top secrets will make you prone to fits of inner peace, enlightenment and desire to change the world for the better.

1. The Descent to Nirvana – Selling Your Product You will be selling yourself and then some BY KEREM DURDAG keremdurdag@gmail.com

2. To sell – do you have anything? Slide 2

3. To sell – do you have anything? Slide 3

4. To sell – how are you going to? Slide 4

5. To sell – how are you going to open the door? Slide 5

6. Do your products know how to sell? Slide 6

7. To sell – to whom will you? Slide 7

8. To sell – do you have exactly what they want? Slide 8

9. To sell – why should they buy? Slide 9

10. To sell – have you been honest… with yourself? Slide 10

11. To sell – how much to pay you? Slide 11

12. To sell – who will do the buying? Slide 12

13. To sell – when will they buy? Slide 13

14. Are you making it easy for them? Slide 14

15. Yes, it is STUPPID Scalable Timelines Urgency Price point/Performance Points of sale Interface(s) Decision driver Slide 15

16. Do you understand? Slide 16

17. You are a human being, be one. Slide 17