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SALES PROMOTION OF
     AIRTEL
        Presented by Sushant S Nadarge P41
AIRTEL
OVERVIEW

   Founded in 1995 by Sunil Mittal

   Largest Indian telecommunication company.

   World’s 3rd largest mobile telecommunication company.

   189.6 million subscriber in Aug 2012, (261 worldwide)

   First company to outsource all business operations.
AD CAMPAIGNS
   Phase 1

   Airtel Magic

           Magic Daalo Say Hello.

       Phase 2

•       Airtel Magic- Mumkin Hain…….

       Phase 3

    •       Aisi Azadi Our Kahan, Express Yourself! , Dil jo chahe paas laye….
CONTINUED…


   Friendship Campaigns

       Her ek friend jaruri hota hain(2011)

       Jo tera hain wo mera hain(2012)
PROMOTIONAL OFFERS


   New 3G data card (7.2 Mbps) @ 299 Rs.

   “Value for money” for Postpaid customers.

   Double data on GPRS pack for MP & Chhattisgarh

   4G service
CONTINUED…..


     Facebook @ Rs. 3.




     Long validity packs
CONTINUED….


    Lokpal SMS alerts.




    Missed call alerts.



    SMS offers for new users.
THANK YOU!!

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Sales promotion of Airtel India

  • 1. SALES PROMOTION OF AIRTEL Presented by Sushant S Nadarge P41
  • 3. OVERVIEW  Founded in 1995 by Sunil Mittal  Largest Indian telecommunication company.  World’s 3rd largest mobile telecommunication company.  189.6 million subscriber in Aug 2012, (261 worldwide)  First company to outsource all business operations.
  • 4. AD CAMPAIGNS  Phase 1  Airtel Magic  Magic Daalo Say Hello.  Phase 2 • Airtel Magic- Mumkin Hain…….  Phase 3 • Aisi Azadi Our Kahan, Express Yourself! , Dil jo chahe paas laye….
  • 5. CONTINUED…  Friendship Campaigns  Her ek friend jaruri hota hain(2011)  Jo tera hain wo mera hain(2012)
  • 6. PROMOTIONAL OFFERS  New 3G data card (7.2 Mbps) @ 299 Rs.  “Value for money” for Postpaid customers.  Double data on GPRS pack for MP & Chhattisgarh  4G service
  • 7. CONTINUED…..  Facebook @ Rs. 3.  Long validity packs
  • 8. CONTINUED….  Lokpal SMS alerts.  Missed call alerts.  SMS offers for new users.