This document outlines an appointment-setting model over an 8 week period. It shows the number of dials and calls per week increasing over time. The reach rate and reach to appointment rate remain steady at 10% and 12-15% respectively. The number of appointments booked increases each week from 2 to 6 as more calls are made. While the weekly cost of $800 remains flat, the cost per appointment decreases from $400 to $133 as more appointments are booked each week with the same fixed costs. The conversion to close rate remains at 5% so the cost per close also decreases from $8,000 to $2,667 over the 8 weeks.

1. Appointment-Setting - Sample Model
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Totals
Dials/Day 40 50 60 70 80 80 80 80
Dials/Week 200 250 300 350 400 400 400 400
Reach Rate 10% 10% 10% 10% 10% 10% 10% 10%
Live Calls 20 25 30 35 40 40 40 40
Reach/Appt Rate 10% 12% 12% 15% 15% 15% 15% 15%
Appointments 2 3 4 5 6 6 6 6
Dialer Hourly Rate $ 20 $ 20 $ 20 $ 20 $ 20 $ 20 $ 20 $ 20
Weekly Cost $ 800 $ 800 $ 800 $ 800 $ 800 $ 800 $ 800 $ 800
Cost per Appt $ 400 $ 267 $ 222 $ 152 $ 133 $ 133 $ 133 $ 133
Conv to Close Rate 5% 5% 5% 5% 5% 5% 5% 5%
Cost per Close $ 8,000 $ 5,333 $ 4,444 $ 3,048 $ 2,667 $ 2,667 $ 2,667 $ 2,667
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