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This document outlines an appointment-setting model over an 8 week period. It shows the number of dials and calls per week increasing over time. The reach rate and reach to appointment rate remain steady at 10% and 12-15% respectively. The number of appointments booked increases each week from 2 to 6 as more calls are made. While the weekly cost of $800 remains flat, the cost per appointment decreases from $400 to $133 as more appointments are booked each week with the same fixed costs. The conversion to close rate remains at 5% so the cost per close also decreases from $8,000 to $2,667 over the 8 weeks.
