The document outlines a business plan for an online mask store called Safety Wizard. The business aims to sell high-quality certified masks through aggressive social media advertising campaigns. The primary target audience is people aged 20-55, with a focus on the medical industry. Facebook will be the primary social media channel, with WhatsApp and Instagram as secondary channels. The long-term goals include creating educational videos about COVID-19 and the importance of mask-wearing to promote masks and the business. The logo colors of green, pink, and black were chosen to represent medical quality, care, and strength/protection respectively.

1. By
• Danial Zahidi
• Sabeen

2. What is your business concept?
• We are selling high quality PPE masks with low production cost
• We have temporary and permanent mask solutions
• We are offering weekly promotions through social media platforms
such a Facebook , Instagram and WhatsApp.
• Its an online pharmaceutical business for solely being a mask store
that allows customers to customize their orders e.g. size , designs and
delivery methods.

3. Whatisyourcurrentandlong termobjective ofyour
business?
• Our shorttermobjective is attracting customers through aggressive advertising and organic
advertising.
• We intendtogive promotions or discounts based on quantities of masks purchased or let a
recurring customer receive an additional discount on their next purchase. This is a good solution
for people who need to resupply masks for their homes , offices or even stores.
• Createvoiceadsandtextmediaonpodcasts of social media influencers e.g. Junaid Akram
• Our Longtermobjectiveis to create advertising videos that shows the danger of covid19 and delta
virus and why wearing a mask is animportant necessity .
• We intendtouse scare tactics and take advantage of the media .
• We also willmakeinformative videos shows the dangers lurking if people do not take care of
themselves properly.
• We targetonline communities ,Facebook groups , Instagram influencers, pharmacies , companies
withonline platforms .e.g. Dvago to ensure we get orders frequently.

4. What will be your primary and
secondary social media channel?
• We will be using Facebook as store front .
• All online orders will be done through the page we have setup.
Primarysocialmediachannelwillbe
Facebook
▪ We will provide our companies
contact details for users who
might not have a Facebook
account by allowing them to place
orders from their phones via
WhatsApp or give accessibility to
users who spend all their time on
Instagram

5. Who is your target audience?
• EVERYONE , EVERYWHERE its that simple!
• Our age group in focus is 20-55+
• Covid doesn’t care what your age is , social status or gender it will simply do its job and that’s to kill.
• We will mainly focus towards the medical industry , hospitals , medical colleges and clinics , as doctors and
large investors will always spend money on high quality equipment and have the means to cater their
requirement.
• We are manufacturers and sole distributers of our own CE & ISO certified PPE N95 Mask and other
variants.
• We will always enforce youths to be concerned about their health and safety by advertising on social
media and spread awareness through popular media platforms for the younger audience to gain awareness
of SOPS.
• Our masks come in different sizes and are suitable for all ages and genders , we additionally provide
customized high quality PPE masks with designs .

6. What is your business name?
• SAFETY WIZARD
• My equipment is a media product and if theres one thing that a business man should think
about other then attractive marketing its attractive equipment and nobody will buy
anything unless it satisfies our enteral criteria that special word is “SAFETY”.
• Everyone has some kind of name in their business and to avoid copywrite strikes I decided
to go with a magical because everyone likes to see a person wearing a large robe and believe
that person knows what his doing . That’s exactly where the true magic exists , that word
honors a true gentlemen of knowledge and creativity he is a “WIZARD”.

7. i. SW- N95 MASK
ii. SW- N95 MULTI VARIENT DESIGNER CLASS
iii. SW- RESPIRATOR (CIVILIAN AND BULLETPROOF
MILITARY GRADE) with inbuilt mic.
OUR PRODUCTS

8. Company logo color
pallet?
Green , Pink and Black is the color scheme for the company logo.
Green represents the symbolic color for medical equipment being in top shape and high
quality standards met . Our mask are CE & ISO Certified.
Pink this color is my personal favorite , I feel this color represent love , care and its also the
color of breast cancer awareness . It is exactly the perfect color that represents our resolve.
Black the perfect color of solidarity and might , we mourn for the lost , this color gives us
strength , embraced with power hope and for that we create the shield . A mask that protects.
The green tear drop symbolizes help in form of wellness and high quality
equipment we will provide and stand with the frontline health workers!
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