Safe House is a modular, DIY home protection system of smart stickers for windows and doors that connect to a central unit for monitoring security. It was created by founders Lottie Burnley, Lydia Howland, Ollie Poyntz, Ross Whillis, and Sheana Yu to provide peace of mind for homeowners concerned with security, including the elderly and vulnerable. Safe House products can currently be found in hardware stores, DIY stores, and some supermarkets, and the company aims to expand the system to include other home appliances and remote digital solutions while maintaining a clean, simple, iconic brand identity.