More Related Content
Similar to Sacramento Kings Seat Magazine January 2015
Similar to Sacramento Kings Seat Magazine January 2015 (20)
Sacramento Kings Seat Magazine January 2015
- 1. SE AT leading the premium seat industry www.alsd.com Fall 2014 FURNISHYOUR SUITES AND SEATS:The 2015 ALSD Buyers Guide Listings PAGE 62 VIPTreatment Blossoms on the Music Festival Circuit PAGE 58 Chris Granger Discusses NBA 3.0 PAGE 18 DraftServ Changes the Venue Beverage Experience PAGE 30 PAGE 42 A preview of whatâs to come P u b l i s h e d b y t h e A s s o c i at i o n o f L u x u r y S u i t e D i r e c t o r s
- 2. #SEATFall2014 | www.alsd.com | S E A T | 3 S E A TPublished by the Association of Luxury Suite Directors COVER STORY 42 A PREVIEW OF WHATâS TO COME Visit the next generation of sales and marketing centers BY JARED FRANK FEATURES 48 2015 CONFERENCE PREVIEW Attend a show 25 years in the making BY BILL DORSEY 52 LIVING UP TO YOUR POTENTIAL Maximize premium seat revenue through market analysis BY SCOTT HOROWITZ 54 THE TASTE OF NEW ORLEANS Enjoy the dining experience at the new Yulman Stadium BY ANGELA RANDALL 56 USING LIVE CHAT TO PROVIDE GREAT SERVICE Communicate through online chat apps to better serve fans BY JAMIE SWEDBERG 58 THE CUSTOMIZABLE VIP EXPERIENCE Explore the enhanced premium amenities of music festivals BY DAVE BROOKS SPECIAL FEATURE 62 THE 2015 EDITION OF THE ALSD BUYERS GUIDE SALES TRAINING 114 LIVE OUTSIDE THE BOX BY CARY KAPLAN 116 WHY SUITE SALES REPS DONâT ASK FOR MORE REFERRALS BY BILL GUERTIN About the Cover:The Marketing Center 3.0, such as the Sacramento Kings XC, demonstrates bigger and better than ever the fan experiences to come ahead of new builds and renovations, andarenowexperiencesinandofthemselves. FAll 2014 Contents continues on overleaf 42 48 58
- 3. Association of Luxury Suite Directors Chairman Bill Dorsey Executive Director Amanda Verhoff President Scott OâConnell, Minnesota Twins VP, Business Development Pat McCaffrey VP, Sales Scott Hinzman Editorial Director Jared Frank Design Carole Winters Art + Design Director of Finance Dan Lindeman Financial Account Manager Vickie Henke Director of Interactive Media John Tymoski Executive Committee Chris Bigelow, Bigelow Companies Brian Bucciarelli, Hersey Entertainment & Resorts Greg Hanrahan, United Center Tom Kaucic, Kaucic Family Wines Pat McCaffrey, ALSD Board of Directors Roberto Beltramini, New York Jets Janie Boles, Auburn University Matt Borgard, Constellation Brands Anne Campbell, Detroit Lions/Ford Field Trent Dutry, US Airways Center Lauren Fisher, College Football Hall of Fame, Atlanta Mike Guiffre Shannon Hansen, Bon Secours Wellness Arena Karyl Henry, Oklahoma State University Michele Kajiwara, STAPLES Center/AEG Adam Kellner, Chicago Bears Troy Kirby, UC Davis Gerald Kissel Jared Kozinn, Detroit Lions/Ford Field Tim Maloney, Delaware North Companies, Sportservice Debbie Massa, ROI Consulting Bryant Pfeiffer, Major League Soccer Chris Quinn, Palace Sports and Entertainment Brian Sandy, Stockton Thunder Blair Schmitz, University of Wisconsin Allison Sharfman, Circuit of the Americas Tom Sheridan, Chicago White Sox Peter Titlebaum, University of Dayton Published by Venue Pub. Inc. Copyright 2014. (All rights reserved). SEAT is a registered trademark of the Association of Luxury Suite Directors. SEAT is published quarterly and is complimentary to all members of the Association of Luxury Suite Directors. Association of Luxury Suite Directors 10017 McKelvey Road, Cincinnati, OH 45231 513 674 0555 amanda@alsd.com DEPARTMENTS 12 NEW ALSD MEMBERS MEMBERS ON THE MOVE 16 EDITORâS NOTE 25 Years Ago... BY JARED FRANK 18 FROM THE TOP The President of the Sacramento Kings discusses NBA 3.0 and the technologies, such as augmented reality, drones, and Bitcoin, experienced by Kings fans. WITH CHRIS GRANGER 22 ALSD MEMBER Q&A 24 INDUSTRY AND ASSOCIATION NEWS Cincinnati Reds fan creates new menu item for Great American Ballpark Baylor Club brings together university and community DraftServ innovates the sports venue beer experience 32 THE ALSD ONLINE 34 ALSD MEMBER HIGHLIGHT SEAT visits with: Kristin Loeser Milwaukee Brewers Baseball Club Troy Kirby Tao of Sports Podcast New ALSD Board of Directors Member BY JARED FRANK 120 COMING ATTRACTIONS S E A TPublished by the Association of Luxury Suite Directors Fall 2014 18 26 PleaseRecycleThisMagazine 38 34 4 | S E A T | www.alsd.com | #SEATFall2014 Editorâs note by Jared Frank 25 Years Ago⊠I was six years old. A first grader at L.J. Smith El- ementary School, I was learning to read, striving for gold stars on spelling tests, counting by twos, fives, even tens! This was the big leagues! I was going to high school foot- ball games with my family, set- ting fashion trends with my big sister. I still canât believe the col- lared shirt under sweatshirt look never caught fire. I ate lunch for the first time in the cafeteria, played tag at recess, probably skinned a knee or two,or a hun- dred. Yes, I had made it to big- kid school,but I was just getting started. I had a lot of growing in front of me. And so did the ALSD. Around the same time I was dreaming of growing up to be an astronaut, Bill Dorsey was reaching for the stars, creat- ing the ALSD. I like to imag- ine what those first days of the ALSD must have been like â Bill in his base- ment calling on teams to pay him money for information on luxury suites. The sales call in my head goes something like this: âCincinnati Reds, this is Joe, how may I help you?â âThis is Bill Dorsey calling from the ALSD. Is there someone there I can speak to about luxury suites?â âWho the hell are you? What are luxury suites? And why are you trying to sell me drugs?â No, the ALSD has never sold LSD, or any other drug for the record, but that has been a fun joke for the past 25 years. And no, few were familiar with the ALSD in the early days,certainly not me sitting in Mrs.Gemma- toâs first grade classroom. But with the advent of luxury suites and their booming revenues in the new venues of the late-1980âs and 1990âs, the sports industry, and the ALSD, was for- ever changed. Our association has had a seat at the table since the table was built. And un- beknownst to me at the time, my life was on track to be intertwined with this wide world of sports in about two decades time. Twenty-five years is nothing to sneeze at. Some jars of honey have survived less than 25 years.The ALSD has come a long way in that time, as has the industry it serves. Itâs bigger than any one person, any one venue; heck, the ALSD is bigger than any one seating product now, as the industry as outgrown its associa- tionâs name. As Bill Dorseyâs heartfelt letter to ALSD membership notes on page 48, the suite industry has grown into a more robust premium seat marketplace, valued at $12 bil- lion in North America alone.Itâs now not only suites, but also club seats and theater boxes and loge seating and banquettes and courtside seats and on and on and on. If you ask Bill why heâs made this profes- sional association his lifeâs work, I think heâd say, in simplest terms, because itâs fun. Donât undervalue fun. Fun is a state of mind, and not only when pining over the past, but when gazing into the future as well. When I was in Sac- ramento earlier this year, I asked Kings President Chris Granger why the organiza- tion is using drones to get the word out about its un- der-construction downtown arena. As noted on page 18, Chris first answered that question as one might ex- pect â he talked about how drones provide Kings fans an insiderâs experience of the buildingâs construction. But beyond that, he then elaborated that drones are âjust funâand thatâs what the Kings want to be as an orga- nization. So it seems experiences equal fun, and fun equals longevity. With 25 years of experiences, expect one heck of a fun conference in San Francisco next July. Yes, the ALSD has come a long way since its first âconferenceâ â basically a round- table discussion around a very small round ta- ble, as Iâve come a long way since school buses and spelling tests. Think about where you were and what you were doing 25 years ago. For some of us, a ca- reer in sports wasnât yet a gleam in our eyes, which illustrates the endurance of the ALSD. The ALSD certainly has come a long way, but we still have a lot more growing to go. Weâre still buying green bananas, but now theyâre for our kidsâlunchboxes. Kindly, Jared Frank jared@alsd.com @JChrstophrFrank #SEATFall2014 | www.alsd.com | S E A T | 5
- 4. We want to be the best at marketing.We want to be the best at incorporating analytics in all areas of the business. From a recruiting standpoint, weâre look- ing for people with that mentality,people who want to be great every single day, people who understand that in Sacramento, we donât have much margin for error. Itâs not a big enough market where if you make a mistake, there are people to backfill from a client standpoint.We have to get every interaction right the first time and every time.So we want to be perfect. We want people who are service-orient- ed. We want to make sure from an analytics standpoint that we are well informed before we make a decision. And we want to make sure from a sales standpoint that we are han- dling our valuable leads with the utmost of care and precision. All of that blends into wanting people who are achievers,people who are relationship-oriented, and people who are community-minded in the broad sense of the word community. I want to make sure [our from the top with chris granger The President of the Sacramento Kings discusses NBA 3.0, increasing reach and control for marketing partners,the Kingsâ commitment to community leadership,and how technologies such as augmented reality,drones, and Bitcoin are enhancing the experiences of Kings fans. How does your experience from working in the league office assist you now in leading one team exclusively? TMBO (Team Marketing & Business Operations at the NBA) is one of the greatest training grounds in the world.You are exposed to every best practice, every terrible practice. You get a great sense of what is going to work or not work in any situation,whether itâs a big market or a small market,a winning team or a losing team. The breadth of exposure you get in TMBO provides you with lessons that can be put to immediate use, whether itâs here in Sacramento or anywhere else across the coun- try. The TMBO experience is an accelerator like nothing else I can imagine. A side benefit of my TMBO experience has been my ability to come to Sacramento over the last ten years, so Iâm not coming into the market cold.Iâm not coming to a staff that Iâve never met before. Can you elaborate on some of the benefits of being in the trenches everyday with one team instead of having a wide-angle view of them all? Itâs fun because you get to build longer rela- tionships with employees,and with customers. Itâs rewarding to be able to have an extended stay. Itâs rewarding more than anything else to be able to spend as many hours of the day as we do with our staff,our clients,and our com- munity to help on a project thatâs going to be transformative for this region for decades to come. What factors did you account for when setting up your staff and your culture here in Sacramento? First and foremost, we want to be the best in the world at everything we do. We want to be the best sellers. We want to be the best at service. We want to be the best at activation. staff] understands how important this [team] is to Sacramento. I also want everyone to be nice and fun to work with. Given the hours that we all work, and itâs a lot, and the pace at which we work, everyone has to enjoy it along the way. In your quest to be the best, whom are you bench- marking against? Again from the TMBO experience, there are so many teams who do different pieces of the business better than anyone else in sports, so you look to team x for building a culture in ticket sales. You look to team y for best prac- tices in activating a sponsorship. You look to team z in terms of how they quantify the im- pact of their marketing efforts. From my standpoint, we take bits and piec- es from everyone. I wouldnât say there are one, two, or three teams we look at the most. We pull the best ideas from everywhere, whether they are from NBA teams or not. âNBA 3.0 is using technology to enhance the fan experience, using basketball as a mechanism for doing good in the community, and communicating the values of Sacramento to the rest of the world.â 6 | S E A T | www.alsd.com | #SEATFall2014 Have other teams been coming to you asking about the components that are in this Experience Center and will be in the arena,things like the tablets,the augmented reality? Sure.In the NBA,we share with each other. [Former and current NBA Commissioner] David Stern and Adam Silver have done a great job of instilling that mindset in all the teams.We are happy to share best practices on sales events.We are happy to share all our new technology from the Oculus to the drones to how we work with Bitcoin. Weâre part of the bigger NBA family, so weâre sharing all the time. How do drones enhance the message that youâre trying to communicate to Sacramento and poten- tial buyers? [Sacramento Kings owner] Vivek [Ranad- ivĂ©] talks all the time about what he calls NBA 3.0. NBA 3.0 is using technology to en- hance the fan experience, using basketball as a mechanism for doing good in the community, and communicating the values of Sacramento to the rest of the world. Those are the three things we talk about when we talk about 3.0. From a technology standpoint, we want to continue to push the boundaries in ways that enhance the fan experience.So from the drone standpoint, the utility answer is that they pro- vide people a vantage point that they couldnât otherwise get.As we tear down this mall across the street here, weâll be able to fly a drone over everyday and give people an insider experience of whatâs happening behind the scenes in a way they could never get otherwise. In addition to that, theyâre just fun. Drones are fun.And thatâs what we want to be as well. So itâs not just about the insider experience, although thatâs great. It represents who we are in terms of wanting it to be fun for our fans. Drones are a way to demonstrate that we have a different outlook on the world. Sometimes the simple answer is the best answer. Thatâs right.Theyâre just fun,and thatâs what we want to be. Bitcoin as a currency is still a foreign concept to most people at this point. Does your community understand the idea of virtual currency? Weâve been floored at the uptick of Bitcoin usage in and around our business. People have purchased tickets, season tickets, merchandise in store and online,as well as different VIP ex- periences using Bitcoin. It has truly exceeded our expectations in terms of one, the number of individuals who have used Bitcoin in vari- ous transactions with us, and two, the aggre- gate dollar amount thatâs been transacted in Bitcoin. How do you differentiate the Kings for prospective buyers from all the other entertainment options in your region? One of the things weâre focused on is pro- viding a turnkey solution to market domi- nance for our partners. Weâve been partnering with other organizations in order to extend the reach of our marketing partners. For ex- ample, we have a partnership with the Sacra- mento Sports Commission, where we control the marketing and sponsorship rights not just for the Kings, but also for the USA Outdoor Track and Field Championships. So now when you partner with the Kings, you donât just get the Kings, you also get the Outdoor Track and Field Championships. We also have a deal with the Sacramento Convention & Visitors Bureau, where you get the Kings, the Outdoor Track and Field Championships, and you get Farm-to-Fork Week, the Gold Rush Days, and the Fourth of July fireworks. We do a deal with the ten largest farmerâs markets in Sacramento. If youâre interested in reaching that demographic, you get the Kings, the farmerâs markets, and the fireworks. We do a deal with USA Snowboarding. Weâre the exclusive marketing agent for USA Snowboarding. So now you get the Kings and Lake Tahoe and Park City. Weâre always looking to piece together as- sets in strategic ways that give our marketing partners greater reach and greater control of the market that they canât get anywhere else. Thatâs a marketing proposition thatâs resonat- ing with our partners right now. What does our association need to be paying at- tention to in the coming years? What are the issues that are going to be driving our industry? I think you hear it in our 3.0-vocabulary. From our standpoint, we place a significant emphasis on our community efforts. And by community, we donât just mean Sacramento; we mean the global community as well. Whether itâs a portion of your season ticket payment going to literacy programs in Sacra- mento to a portion of your concessions pur- chase going to UNICEF to provide clean wa- ter throughout the world,weâre focused on not just being community citizens,but leaders as it relates to how corporations interact with their communities.I hope there will be an increased emphasis on that throughout sports. Sports gets so much attention, sometimes more than it should, so we want to lean into that and make sure people know we can do great things if we do them together. Technology is two. There are so many in- teresting things right now related to technol- ogy, whether itâs virtual currencies or things like Google Glass or Oculus that give you an insider experience.Imagine how the broadcast is going to look completely different in the future, because you have a virtual headset on with surround sound, and it feels like youâre watching the game courtside, even though youâre sitting in the movie theater across the street. To learn more about the Sacramento Kings Experience Center, overlooking the construction site of the teamâs new downtown arena, see page 42. COMING SOON TO JAREDâS JOURNAL ON ALSD.COM: MORE COVERAGE OF THE SACRAMENTO entertainment and sports CENTER #SEATFall2014 | www.alsd.com | S E A T | 7 âWeâre always looking to piece together assets in strategic ways that give our marketing partners greater reach and greater control of the market that they canât get anywhere else.â
- 5. 8 | S E A T | www.alsd.com | #SEATFall2014 Quick Hits Technologies,suchas augmentedrealityandvirtual reality,areturningmarketing centersintoexperiencecenters. Thelatestiterationsof marketingcentersareflexiblein theirlayouts,inordertoaccom- modategroupsover100people or20simultaneousindividual appointments. TheKingsXCshowcases thetransformationthatis takingplaceinSacramento, ledbyprinciplesoftechnology, sustainability,andaunique foodandbeverageculture. TheNewMinnesota StadiumPreviewCenteristhe largesteverintheNFL,more thantwicethesizeofthe49ersâ centerforLeviâsStadium. T he concept of a marketing center is nothing new. We all know what they are. But now they go by various names â sales centers, preview centers, even experience centers. And they are indeed experiences in and of themselves.Huge venues (sometimes four times the size of an average home in the same market), the modern marketing center costs a pretty penny.They are million-dollar facilities overlooking a billion-dollar hole in the ground, but money well spent to secure the contractu- ally obligated incomes needed to pay for the modern-day cathedrals.These are marketing centers version 3.0. Teams are still utilizing these centers to sell premium inventory in new buildings and major renovations. A mar- keting center 3.0 includes the staple full-scale suite mock- ups as well as models of how the venue will nestle into the neighborhood in a couple of years. But now in the age of high-tech, the latest generation of marketing centers follows suit with gadgets to sample and technology that wows.The bells and whistles ring loud,just not from literal bells or whistles, but from augmented and virtual reality. These centers are now almost livable spaces, complete with multiple rooms, including kitchens. They are now showrooms and event spaces. And they are now not only for professional sports venues, but for colleges as well. Notre Dame and Legends Global Sales are utilizing their own center to proposition donors to buy premium seats in the upcoming $400 million expansion of Notre Dame Stadium. But the large-scale marketing center largely remains a pro sports tool. From Atlanta to Minneapolis to Sacra- mento and wherever there is a new facility being built in between, there is a companion marketing facility being built first. Letâs tour two of these centers, both marketing venues scheduled to open in two years time, to get a preview of whatâs to come. SACRAMENTO KINGS XC The Sacramento Kings Experience Center, known as the XC, is 8,300 square feet of office space turned mansion of a marketing center. Perched atop the corner of 7th and J Street four blocks from the California State Capitol, it overlooks the construction site of the Sacramento Enter- tainment and Sports Center (ESC) â the teamâs future arena in downtown Sacramento â and 1.5 million square feet of mixed-use development to be fleshed out over the next two years.More than a sample of a new arena,the XC is a symbol for a transforming region. âThis arena is going to create new life in downtown,â says Chris Granger, President of the Sacramento Kings. âThis is such a transformational moment for Sacramento. Every time thereâs a construction worker out there, itâs front-page news.â The XC is designed to give people a preview of that transformation, everything from new technology to the products the Kings are selling to the organizationâs com- mitment to art in public places (The Kings are giving the largest donation of public art â $5.5 million â in the history of Sacramento). It is an experience to say the least. The Kings are also transforming the in-venue F&B ex- perience, making a commitment to the regionâs food and beverage culture, known as Farm to Fork. Sacramento is not Silicon Valley. Flanked by farmland, it sits in the center of the most diverse agricultural region in the country. So much so that the Kings think they can source up to 90% of their food within 90 miles of the arena. Every crop that exists on the planet,with the exception of subtropical fruits, A Preview ofWhatâs to Come Powered by high-tech gadgets and event-based selling, the marketing center 3.0 is an experience in itself. By Jared Frank, Editorial Director, ALSD #SEATFall2014 | www.alsd.com | S E A T | 9 is grown within that 90-mile radius. âThe farm-to-fork branding is becoming one of our points of pride in Sacramento,â Granger says. âThe food here is unbelievable,and thatâs me saying that coming from New York.â The Peopleâs Building Everything about the new arena project is uniquely Sacra- mento and for the people of the region,as well as the Kings organization. To illustrate, 99% of the Kingsâ spend in the Experience Center went to Sacramento companies.More- over, the expansive hospitality space that one notices when he enters the XC is open to Kings clients to host meetings for their own prospects and employees. Outfitted with a full bar, a kitchen, and conference rooms that are as wired as they can possibly be, the space is a tremendous option for team partners,city officials,and local non-profit groups. The organization is inviting 50 to 60 perspective buyers per week on individual tours of the XC, as well as host- ing two to four events per week.Individual tours last about an hour. Events have ranged from lunches or dinners with Granger to cocktail hours where the general manager an- swered questions. âWe had upwards of 70 people in the center at one time, Read All About It: Kings President Chris Granger explains the excitement surrounding the transformation of downtown Sacramento:âEvery time thereâs a construction worker out there, itâs front-page news.â AreYou Experienced: The Sacramento Kings XC is quite an experience, with its hospitality space (foreground), full bar (background), conference rooms (far right), and augmented reality (bottom left).
- 6. but we havenât hit max capacity yet,â says Phil Horn, VP of Ticket Sales for the Kings. âWeâre using our Experi- ence Center differently than many teams have used their preview centers in the past. Weâve realized the old-school methods of picking up the phone and cold calling are changing, so weâre trying to give our staff new tools.Thatâs why weâre using this event-sales model.â Technology, Technology, and More Technology Given the teamâs majority owner, tech veteran Vivek RanadivĂ©, technology is critical to the Kings. It is ubiq- uitous throughout the Experience Center. A tour of the XC starts with the model of the arena. Where marketing centers have always had physical models of venues,the XC employs an augmented reality version,viewable via an iPad loaded with the teamâs application. By panning the tablet over the flat surface, three-dimensional renderings (with audio) of the arena interior and exterior are displayed.This unique technology is also embedded onto Kings employ- eesâ business cards, taking the augmented reality outside the center walls to anyone with a mobile device. As the tour continues, Oculus Rift (virtual reality gog- gles) provides prospects with a point-of-view experience of what it will be like inside and outside the new arena, interior views of the suites included. âOur clients and prospects have responded well to [the Oculous Rift],â says Granger. âItâs also fun for our players to get a sense of what weâre talking about.â Also found in the XC is a sneak peek at the wireless charging stations that will be located throughout the arena. In every public space,and on suite tables,fans will have the ability to set their mobile device down, and it will charge. The Kings are yet to determine how many of these charg- ing stations there will be, but according to Granger,âit will be pervasive to say the least.â Smartphones today arenât even equipped to handle this technology, but they will be in two years when the build- ing opens. âPaul Jacobs and the Jacobs family from Qualcomm have helped us understand where mobile technology is go- ing,so we can plan for it right now,âsays Granger.âItâs been a fantastic advantage. Our ownership group is so dialed in towards whatâs next from a tech standpoint that we can anticipate things now.â Model Suites The next tour stop visits two model suites â a traditional suite and a loft suite. The ESC will have 34 traditional suites and 48 lofts. The traditional suites are some of the largest in the industry, ranging in size from 580 to 830 square feet. Most will be 1.5 times the size of the suites in Sleep Train Arena, the Kingsâ current home; four will be double the size.These 17-person suites (expandable up to 25) will have 12 seats, five bar stools, and a community table at their centers, reminiscent of a kitchen island. The loft suites are akin to miniature private theater boxes.Sacramento has no Fortune 1000 companies,which limits the number of larger traditional suites that the Kings can feasibly sell.But what Sacramento does have is a multi- tude of small and mid-size professional service firms. âWe think this little eight-person mini suite or the- ater box is perfect for Sacramento and our audience,â says Granger. âIt should give you the feeling of sitting in your living room watching the game.â The loft suites have not been made available for sale yet, but it is expected that attorneys, doctors, and government workers are prime candidates for a loft suite. All suites will be outfitted with tablets. Capabilities of the tablets include food ordering, 20 different camera an- gles exclusive to the suite and loft levels,and advanced real- time basketball analytics. The tablets will also offer ability to purchase merchandise, as well as sponsor integration. A tour of the XC culminates in one of three closing rooms, where sales reps run through a final presentation, created for the Kings by Channel 1. As the construction site develops, hard-hat tours will become a larger part of the strategy, one that will continue to build current mo- mentum. âA team on the rise, new ownership thatâs breathed amazing new life into this franchise and this city,a fan base with pent-up energy ready to support something positive, all these tools,and a new arena coming in two years,âHorn says.âI canât think of a more perfect storm.â# New School Methods: With the XCâs bar and expansive hospitality space, the Kings are incorporating event selling into their overall strategy. 10 | S E A T | www.alsd.com | #SEATFall2014 #SEATFall2014 | www.alsd.com | S E A T | 11
- 7. 12 | S E A T | www.alsd.com | #SEATFall2014 #SEATFall2014 | www.alsd.com | S E A T | 13 Randy Allen Western Regional Sales Manager Arcadia Contract 5692 Fresca Drive La Palma, CA 90623 rallen@arcadiacontract.com John Kopmeyer Sales Manager, Kopmeyer & Associates Arcadia Contract 5692 Fresca Drive La Palma, CA 90623 jpkope@aol.com Matt Kopmeyer Sales Manager, Kopmeyer & Associates Arcadia Contract 5692 Fresca Drive La Palma, CA 90623 mkope@hotmail.com Angela Half Arcadia Contract 5692 Fresca Drive La Palma, CA 90623 Mary Doliver Arcadia Contract 5692 Fresca Drive La Palma, CA 90623 Priya Narasimhan CEO/Founder YinzCam, Inc. 5541 Walnut Street Pittsburgh, PA 15232 P: 412-600-1165 priya@yinzcam.com Paul Rubritz Director of Mobile & Suite Products YinzCam, Inc. 5541 Walnut Street Pittsburgh, PA 15232 P: 724-713-6190 paul@yinzcam.com Nathan Mickulicz Director of System Architecture YinzCam, Inc. 5541 Walnut Street Pittsburgh, PA 15232 P: 724-990-0123 nathan@yinzcam.com Sam Martins Senior Systems Engineer YinzCam, Inc. 5541 Walnut Street Pittsburgh, PA 15232 P: 412-339-0737 rolando@yinzcam.com Shawn Miller Premium Services Manager American Airlines Center 2500 Victory Avenue Dallas, TX 75219 P: 214-665-4234 smiller@americanairlinescenter.com Jamie Goldberg Premium Services Manager American Airlines Center 2500 Victory Avenue Dallas, TX 75219 P: 214-665-4244 jgoldberg@americanairlinescenter.com Krystle Hogan Manager, Suite Services Petco Park 100 Park Boulevard San Diego, CA 92101 P: 619-795-5378 khogan@padres.com Hayley Hallam Manager, Premium Services Petco Park 100 Park Boulevard San Diego, CA 92101 P: 619-795-5391 hhallam@padres.com Brian Lukas Assistant Director, Ticket Sales University of Arizona 1 National Championship Drive Tuscon, AZ 85721 P: 520-626-2404 bdlukas@email.arizona.edu Kelly Clutter Executive Services Manager Georgia World Congress Center Authority 285 Andrew Young International Blvd. NW Atlanta, GA 30313 P: 404-223-8868 kclutter@gadome.com Sean Reardon Executive Services Coordinator Georgia World Congress Center Authority One Georgia Dome Drive Atlanta, GA 30313 sreardon@gadome.com Jessica Anderson Director, Guest Services Circuit of The Americas 9201 Circuit of the Americas Blvd. Del Valle, TX 78617 P: 512-655-6581 jessica.anderson@circuitoftheamericas. com Jamie Morningstar VP of Ticket Sales and Service Milwaukee Bucks 1001 N Fourth Street Milwaukee, WI 53203 P: 414-227-0535 jmorningstar@bucks.com Clark Burton President of Sales Strahl 1860 Renaissance Boulevard Sturtevant, WI 53177 P: 262-884-6044 cburton@innovaproductsltd.us Peggy Farmer Regional Manager Strahl 1860 Renaissance Boulevard Sturtevant, WI 53177 P: 303-908-9598 pfarmer@innovaproductsltd.us Leanne Fink Sales Admin. Manager Strahl 1860 Renaissance Boulevard Sturtevant, WI 53177 P: 262-884-6044 lfink@innovaproductsltd.us Mike Franco Director of Sales & Luxury Suites Calgary Flames PO Box 1540, Station âMâ Calgary, AB T2P 3B9 Canada P: 403-803-4792 mfranco@calgaryflames.com Gary D. Chin President Dauphin North America 100 Fulton Street Boonton, NJ 07005 P: 800-631-1186 x106 gary.chin@dauphin.com Phillip Calloway Vice President White Glove International 350 Biscayne Boulevard Miami, FL 33132 P: 305-405-8907 phill@wgivip.com Scott McGinn Vice President of Premium Sales Prudential Center 25 Lafayette Street Newark, NJ 07102 P: 973-757-6509 smcginn@prucenter.com Craig Schmitt Architect EwingCole 100 N 6th Street Philadelphia, PA 19106 P: 215-409-4264 cschmitt@ewingcole.com William McCullough Architect EwingCole 100 N 6th Street Philadelphia, PA 19106 P: 215-625-4673 wmccullough@ewingcole.com Robert McConnell Architect EwingCole 100 N 6th Street Philadelphia, PA 19106 P: 215-625-4402 rmcconnell@ewingcole.com Scott Nixon Architect EwingCole 100 N 6th Street Philadelphia, PA 19106 P: 215-625-4442 snixon@ewingcole.com Eileen Kulish National Accounts Manager MTS Seating 7100 Industrial Drive Temperance, MI 48182 P: 734-847-3875 eileenkulish@mtsseating.com Brendan Pierce Ticket Sales and Service Manager Chicago Bears 1410 S Museum Campus Dr, Gate 14 Chicago, IL 60605 P: 847-739-5333 brendan.pierce@bears.nfl.net Jessica Gincel Manager, Premium Services New York Yankees 161st Street and River Avenue Bronx, NY 10451 jgincel@yankees.com Melissa Brennan Senior Director, Marketing Partnerships New York Red Bulls 600 Cape May Street Harrison, NJ 07029 P: 973-268-8424 melissa.brennan@newyorkredbulls.com New ALSd Members Fall 2014 Patrick Quinn Suite Sales Manager New York Red Bulls 600 Cape May Street Harrison, NJ 07029 P: 973-268-8476 patrick.quinn@newyorkredbulls.com Rob Pastor Suite Sales Manager New York Red Bulls 600 Cape May Street Harrison, NJ 07029 P: 973-268-7128 robert.pastor@newyorkredbulls.com Bruce Moreno Coordinator of Premium Services New York Red Bulls 600 Cape May Street Harrison, NJ 07029 P: 973-776-8883 bruce.moreno@newyorkredbulls.com Sara P. Dickson Premium Seating Director Tiger Athletic Foundation PO Box 711 Baton Rouge, LA 70821 P: 225-578-4735 spd@lsu.edu Anne Valette REVOL Porcelaine 282 Leonard St, Apt. 3 Brooklyn, NY 11211 P: 404-769-2369 anne.valette@revol-usa.com Amelie Keromnes Service Marketing REVOL Porcelaine 2501 Pico Blvd, Apt. 204 Santa Monica, CA 90405 P: 770-757-5800 amelie.keromnes@revol-usa.com Ben Witte Vice President of Operations Proof of the Pudding 2033 Monroe Drive Atlanta, GA 30324 P: 404-898-1744 bwitte@proofpudding.com Adam Noyes Senior Vice President Proof of the Pudding 2033 Monroe Drive Atlanta, GA 30324 P: 404-892-2359 adam.noyes@proofpudding.com Dean Jeffery Marketing & Communications Grand Rapids Chair Company 625 Chestnut St. SW Grand Rapids, MI 49503 P: 616-389-1356 djeffery@grandrapidschair.com Teri Butler Vice President, Sales and Marketing Go-2 Products 820 Stanton Road Burlingame, CA 94010 P: 415-608-5201 teributler@go-2products.com Chanda Dabney Manager of Customer Service Atlanta Hawks/Philips Arena 1 Philips Dr, 9th Floor Atlanta, GA 30303 P: 404-878-0310 chanda.dabney@hawks.com Bess LaMay Premium Services Director Charlotte Knights 324 S Mint Street Charlotte, NC 28202 P: 704-274-8227 bess.lamay@yahoo.com Kyle Haygood Manager, Premium Sales and Services Los Angeles Angels of Anaheim 2000 Gene Autry Way Anaheim, CA 92806 P: 714-940-2094 kyle.haygood@angels.com Tory Wortham Director of Marketing Bypass Mobile 901 S Mopac Expy, Bldg 3, Suite 200 Austin, TX 78746 P: 512-291-6192 tory@bypassmobile.com Mike Naehr Suite Sales Director Seattle Seahawks 12 Seahawks Way Renton, WA 98056 P: 425-203-8262 miken@seahawks.com Greta Gibboney Assist. Director, Stewardship/Special Events West Virginia University PO Box 0877 Morgantown, WV 26507 P: 304-293-2294 greta.gibboney@mail.wvu.edu Michael Neis Premium Services Manager Oakland Athletics Baseball Club 7000 Coliseum Drive Oakland, CA 94621 P: 510-563-2363 mneis@athletics.com Truscott Miller Director, Suites Miami Marlins 501 Marlins Way Miami, FL 33125 P: 305-480-1523 tmiller@marlins.com Michael Artis Sports Brand & Design Consultant 20.20 Limited 20-23 Mandela Street London NW1 0DU United Kingdom P: +44 20 7383 7071 michael.artis@20.20.co.uk John Faye Sports Brand & Design Strategist 20.20 Limited 20-23 Mandela Street London NW1 0DU United Kingdom P: +44 20 7383 7071 john.faye@20.20.co.uk Gretchen Gilbertson CEO Seura 1230 Ontario Road Green Bay, WI 54311 P: 920-857-9069 gretchegi@seura.com Richard Ayeroff Director, ProAv Business Development Seura 1230 Ontario Road Green Bay, WI 54311 James Schroeder Director of Operations Levy Restaurants, PNC Park 115 Federal Street Pittsburgh, PA 15212 P: 412-325-4608 jschroeder@levyrestaurants.com Derek Sussner Co-Owner 2nd Surface Design Company 718 Washington Avenue N, Suite 203 Minneapolis, MN 55410 P: 612-339-2889 derek@sussner.com Peter Frantz Senior Vice President Structal Heavy Steel Construction 4010 Clay Street Point of Rocks, MD 21777 P: 301-874-5141 vicky.simms@groupecanam.com Members on the Move Caroline Phillips Manager, Premier Service Chicago Cubs 1060 W Addison Street Chicago, IL 60613 P: 773-404-4171 cphillips@cubs.com Theo Hodges Senior Director of Premium and New Membership Sales Atlanta Hawks 1 Philips Drive Atlanta, GA 30303 P: 404-878-3734 theo.hodges@hawks.com Lawrence Sauer Director, Premium Sales New York Football Giants 1925 Giants Drive East Rutherford, NJ 07073 P: 201-939-5309 larry.sauer@nygfootball.com New ALSd Members Fall 2014
- 8. Contact Perlick today to learn more. perlick.com âą (800) 558-5592 ScantheQRcodewithyour smartphoneortabletto seethefulllistofPerlickâs largevenueinstalls! Perlick has the industryâs widest selection of ADA compliant undercounter refrigeration Now thatâs something to cheer about! Trust Perlick to provide the industryâs best selection of ADA compliant undercounter refrigeration for your next project. Models available include Freezer, Freezer Drawers, Refrigerator, Refrigerator Drawers, Beverage Centers, Wine Reserves and 15âClear Ice Makers, and feature stainless steel interiors and front-vented RAPIDcool forced-air refrigeration. Commercial grade design and construction ensure that your guests will enjoy perfectly chilled beverages â no matter what team they are cheering for. To learn more about Perlickâs full line of bar and beverage equipment, as well as undercounter standard and ADA-compliant luxury suite refrigeration, visit perlick.com.