B2B SaaS content marketing starts with building and increasing brand awareness, which is particularly important when you’re one of many stakeholders. Selling new technologies and solutions relies on positive reviews, so you need to boost all the funnel levels, starting from building presence and awareness to consideration, conversion, and, ultimately, repeated purchases or opting for a regular subscription. Review how to create an effective content marketing strategy and how to use SaaS content marketing for different sales funnel stages https://rampiq.agency/blog/b2b-saas-content-marketing-examples/