Download as PDF, PPTX
Uploaded byFrits Oukes
Saab quest i02
The document discusses getting customer feedback on 4 prototype options for Saab's future direction and design. It asks the reader to provide their preference between the 4 options: a retro Saab 92 design (option 1), a different retro Saab 92 design (option 2), a new Saab 9-1 model (option 3), or an info-tainment system based on Android (option 4). The purpose is to help validate Saab's assumptions and give them customer preferences to help them choose the best option quickly.
Saab quest i02
- 1. Customer focus2011 Would you giveyour option? CAFE
- 2.
- 4.
- 5.
- 6.
- 7.
- 8. We do not knowall the details
- 9. However we can helpin some direction:
- 10.
- 11.
- 12.
- 13.
- 14.
- 16.
- 22.
- 23.
- 24. Will Saab find theirbest option (fast and easy)?
- 25.
- 26.
- 27.
- 28.
- 29. validate 4 prototypes
- 30.
- 31.
- 32.
- 33.
- 34. a visual prototype launched
- 35.
- 36.
- 37.
- 38.
- 39.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46.
- 47.
- 48. want to give Saabsome feedback
- 49.
- 50. option 1: saab92, retro one
- 51.
- 52. option 2: saab92, retro two
- 53.
- 54. option 3: Newmodel saab’s 9-1
- 55.
- 56. option 4: Saab’siQon info-tainment based on Android
- 57.
- 58.
- 59.
- 61.
- 62.
- 63.
- 64.
- 65. Frits Oukes frits.oukes@redmerito.nl @RedMeritoCafe #leanproto +31 6 29 576 884