The document discusses getting customer feedback on 4 prototype options for Saab's future direction and design. It asks the reader to provide their preference between the 4 options: a retro Saab 92 design (option 1), a different retro Saab 92 design (option 2), a new Saab 9-1 model (option 3), or an info-tainment system based on Android (option 4). The purpose is to help validate Saab's assumptions and give them customer preferences to help them choose the best option quickly.

1. Customer
focus2011
Would you give your option?
CAFE

2. how about this

4. concept 2009

5. 2010

6. now 2011

7. ‘there is
something going
on!’

8. We do not
know all the
details

9. However we
can help in some
direction:

10. To give Saab

11. some indication

12. of customers

13. preferences

14. the cause

16. retro
or
design

22. to many
alternatives!

23. The QUEST

24. Will Saab find
their best option
(fast and easy)?

25. You can

26. validate

27. Saab’s
assumptions!

28. Show Saab
your preference

29. validate
4
prototypes

30. via the
social media
of

31. CAFE

32. We initiate

33. the cause by

34. a visual prototype
launched

35. would you

36. give feedback

37. on the
following?

38. case

39. What

40. is your

41. preference?

42. 1 out of 4

43. if Saab

44. wants

45. to focus on

46. customer

47. and you

48. want to give
Saab some
feedback

49. option 1

50. option 1: saab 92, retro one

51. option 2

52. option 2: saab 92, retro two

53. option 3

54. option 3: New model saab’s 9-1

55. option 4

56. option 4: Saab’s iQon info-tainment
based on Android

57. would you

58. give your
preference

59. 1 out of 4

61. give feedback

62. give feedback

63. thanks to
Steve Blank

64. …discover better options…

65. Frits Oukes
frits.oukes@redmerito.nl
@RedMeritoCafe #leanproto
+31 6 29 576 884